Natural floor

company profile

China famous brand China well-known trademark Asia 500 most valuable brands

Sail, compete, perform, hold your head high and March forward bravely.

Guangdong Ran Ying Wood Industry Co., Ltd. was established in 1995, and its main business is the production, research and development and sales of natural solid wood flooring, solid wood composite flooring, ecological flooring and laminate flooring, with a workshop area of 400,000 square meters and an annual output of more than 8 million square meters. Since 2000, the sales volume of natural flooring products has continued to grow strongly with an annual growth rate of 30%, and the market share of products is among the best in the same industry, making it one of the largest wooden floor backbone enterprises in Asia. In the process of common development and growth with China's flooring industry, natural flooring has actively promoted the development of China's flooring industry and contributed to the revitalization of national industrial brands. Nature flooring is committed to building a world-class flooring enterprise with a forward-looking vision and a global vision, and an international brand with a global development strategy has risen.

The industrial chain is rock solid.

Nature flooring [1] is constantly expanding and extending its five-in-one industrial chain of "procurement, research and development, production, sales and service". With the advancement of globalization strategy, Nature Flooring has five raw material supply bases and more than 20 joint ventures around the world. Take the lead in establishing domestic first-class product research and development and technical laboratories; Six large-scale production bases have been established in Guangdong, Zhejiang, Shanghai and Yunnan respectively, with 18 high-standard modern production lines and 68 large-scale drying kilns with international-level computer-controlled steam drying equipment; In terms of sales system, a multi-channel and intensive sales system has been formed. At present, it has more than 65,438+0,200 specialty stores in large, medium and small cities across the country, and has formed long-term strategic partnerships with many well-known professional building materials markets and supermarkets around the world. Products are exported to Korea, Japan, Singapore, Germany, Italy, the United States, Canada, Australia and more than 50 countries and regions. In March, 2003 and June, 10, Nature Flooring held a joint declaration on service commitment in key cities nationwide 16, truly providing users with a "worry-free" one-stop express service. In 2006, Nature Floor took the lead in launching the industry's first brand of "Gold Nanny Service", and established 68 first-class customer service centers and 168 after-sales service outlets in 68 large and medium-sized cities across the country.

Specializing in perfection.

Nature flooring always adheres to the enterprise spirit of "surpassing oneself and pursuing Excellence" and is oriented by technological innovation, and has won more than 30 national technical patents. 200 1, nature's solid wood flooring pioneered the ultra-wear-resistant technology, and successively introduced technologies such as ultra-wear-resistant steel porcelain surface, ultra-wear-resistant crystal surface, ultra-wear-resistant plain surface, ultra-wear-resistant high-definition surface, active ecological paint, etc., which frequently triggered technical revolutions in the industry and solved many technical problems in China flooring industry. At the beginning of 2007, the successful research and development of natural active ecological paint flooring led the seventh epoch-making technological revolution in the flooring industry and marked the arrival of the era of "green products" in the real sense of the flooring industry.

It is duty-bound to rejuvenate the industry.

Nature flooring follows the business philosophy of "* * create * * and enjoy * * * victory". Nature Floor is the director of China Forest Products Industry Association, the vice chairman of China Wood Circulation Association and the member of China Wood Standardization Technical Committee. In 2000, natural flooring became the drafting unit of national standards and industry standards for solid wood flooring, which set a standard for the standardized development of the industry. In June 2004, Nature Flooring, China Forest Products Industry Association and China Consumers Association jointly released the first white paper on solid wood flooring consumption in China. In July 2005, nature launched the "Shuffle 2005" campaign, which completely eliminated the "black five categories" in the industry and made positive contributions to guiding the healthy development of the industry. In 2007, the first "Mission Report of Nature Flooring Enterprise" was released, actively practicing the responsibilities and obligations of corporate citizens.

Great love helps the world invisibly.

Nature flooring has been practiced in the field of social welfare for many years with the enterprise purpose of "loving nature and benefiting society". Especially in greening and environmental protection, in September, 2006, Nature Flooring donated 654.38 million yuan to china green foundation, and held a huge series of public welfare activities of "Nature Flooring China Green Tour". Jia Qinglin, Chairman of CPC The Politburo Standing Committee (PSC) and Chinese People's Political Consultative Conference, personally presented the honorary certificate to She, Chairman of Guangdong Yingbin Nature Wood Co., Ltd., and spoke highly of the charity of nature flooring. From June 5438 to February 2007, Nature and One Song, a famous music brand of CCTV, held a large-scale public concert "Hello, 2008" in Shunde, Guangdong, and reached a strategic partnership with the same song to jointly promote environmental protection. On June 5438+ 10, 2008, nature and hundreds of consumers from all over the country gathered in Jiuzhaigou to "pray for Kyushu" and launched a series of large-scale environmental protection public welfare activities to "discover the beauty of nature", which was widely praised by all walks of life. At the same time, a series of public welfare campaigns, such as the China Green Edition Project and the National Green Cradle Project, continued to be carried out, and the road to public welfare became wider and wider.

[Edit this paragraph] Company honor

1 May, 9951day, Shunde Yingbin Wood Furniture City was grandly established, and successfully built "Daliufang" and "Drifting Square". Operating entities include open furniture city and teak solid wood floor. The mode of operation is mainly to expand orders for large and medium-sized projects. Successful projects mainly include Panyu Qifu New Village, Hongcheng Garden, Guangzhou Haizhu Square, Donghu Haoyuan, Dongguan New World and Shenzhen Ye Wei Building.

1996 to 1997 imported advanced solid wood flooring processing equipment and production lines from Taiwan Province province, Germany and other places. Teak flooring has been successfully exported to Hong Kong, Macau, Singapore and Europe, becoming the first choice for yacht decoration in Europe. Product quality and production scale have developed by leaps and bounds.

From 1997 to 1998, international fashion products such as croton, Chinese cabbage tea, Baffo Ruxiang and Tiesumu were successfully introduced, and the development strategy of product innovation and market innovation was established, making it one of the well-known solid wood flooring bases in China.

From 1998 to 1999, "Nature Brand" was successfully born in Yingbin Wood Furniture City. The company's products developed in the direction of serialization and specialization, and the market network spread all over the national key central cities. "Natural brand" is gradually favored by many businesses, and the products are in short supply.

1999 to 2000, the advanced automatic UV paint spraying line was introduced from abroad, and the production plant doubled, making it one of the most famous enterprises in China in terms of production equipment and production scale. Product quality and production capacity have made a new leap, and the market network is spread all over the country. Nature brand flooring has become the designated brand for the podium of Macao's return in 1999, and has also become the designated product of many well-known domestic projects. The brand of nature began to connect with the international community and move towards the goal of internationalization. The company's Indonesia processing base and Myanmar processing base have been successfully built.

From 2000 to 200 1, natural products expanded to nearly 40 varieties, 100 specifications. And successfully set up a processing trade base in South America, becoming one of the earliest manufacturers in China to introduce a large number of South American materials.

In 2000, the company successfully became the drafting unit of the national standard of solid wood flooring by virtue of technology and market, and the first national standard seminar of solid wood flooring was successfully held in Yingbin Company in 2000. The company's second automatic painting production line has been successfully completed, and natural brand floors have spread all over the country. The company decided to develop brand stores and "China Famous Brand" as the core of marketing strategy, and gradually establish marketing and customer service centers in large and medium-sized cities across the country. And became a member of China Forest Products Industry Association and China Wood Standardization Technical Committee.

200 1 Shunde yingbin wood industry co., ltd was established in 2002. Yingbin Company became the only production enterprise responsible for drafting national standards, and natural brands successfully completed the transformation from regional brands to national brands. Yingbin Wood regards "building a strong brand with high reputation in China" as the core of its marketing strategy.

In March of 200 1 year, nature strengthened flooring entered the national market.

In May of 20001year, 38 marketing customer service centers were established all over the country.

In June 2006, 5438+0 Yingbin Company successfully passed the ISO900 1 international quality system certification.

In August of 200 1 year, Yingbin Wood Marketing Company was announced.

In September, 200 1 year, ultra-wear-resistant natural solid wood flooring YB intelligent solid wood flooring was successfully listed and became the first in China.

In September, 20001year, the press conference of new products of nature brand was held in Beijing, and the first working meeting of national distributors was held in Beijing.

200 1 10 Welcome Company's PU factory was successfully put into production and entered mass production.

200165438+February Yingbin Company became the largest enterprise in China solid wood flooring industry, and Nature brand became one of the most famous brands in China flooring industry.

In February, 2002, the first and second branches of Yingbin Wood were established, and Hangzhou and Huzhou factories were established.

From March to April, 2002, nature brand held product exhibitions and press conferences in big cities such as Beijing, Chengdu, Shenyang, Guangzhou and Shanghai.

In May, 2002, natural diamond star laminate flooring, natural easy-to-warp composite flooring and natural solid wood flooring were successfully developed and put on the market.

In June 2002, the natural website nature-cn.cn was launched, and the company entered the era of e-commerce.

In July, 2002, the second working meeting of national nature distributors was successfully held.

On February 28, 2003, the third working meeting of nature's national distributors was successfully held.

In September, 2003, Nature Flooring won the title of Guangdong Famous Brand Product.

From June 5438, 2003 to June 2003 10, nature flooring won the first brand in the solid wood flooring industry in terms of product quality, customer satisfaction and quality reputation.

June, 2003165438+1October, 2003, natural solid wood composite flooring and laminate flooring were certified as China environmental label products.

From June, 5438 to February, 2003, the natural floor was exempted from inspection in three countries.

On June 5438+1October 65438+April 4, 2004, the natural solid wood floor was certified as Class III environmental mark.

In February 2004, 1 1, the fourth working meeting of natural national distributors was successfully held.

In June 2004, Nature Flooring, China Forest Products Industry Association and China Consumers Association jointly released the first white paper on solid wood flooring consumption in China.

In July 2004, the brand value of Nature reached 852 million, making it one of the top 500 brands with the most brand value in China.

In September, 2004, Nature Brand was awarded the well-known trademark of China, which was the first well-known trademark of China in China wood flooring industry.

In September, 2004, the opening dinner of the 5th China International Floor Decoration and Carpet Exhibition and the awarding party of the man of the year in the floor industry, the natural floor dominated, including five awards of the man of the year in the floor industry in 2003-2004. She, Chairman and General Manager of Nature Flooring, won the Outstanding Entrepreneur and Marketing Innovation Award, while Lin Hao, Deputy General Manager of Nature Flooring Marketing, Hu Zaoqi, Manager of Planning Department and Hu Bin, Executive Director of Nature Flooring, won the Science and Technology Progress Award.

In April 2005, Yingbin Wood Industry was renamed as: Guangdong Yingbin Nature Wood Industry Co., Ltd. ..

In June, 2005, Nature Brand signed a contract with Chen, a famous movie star and international movie star in China, and Chen officially became the image spokesperson of Nature Brand. This is the first brand of building materials signed by Chen. It proves the powerful charm of nature brand.

In July, 2005, Nature spent 200 million yuan to start the "Shuffle 2005 Activity" aimed at standardizing the market order of wood flooring in China. Through this activity, more than 400 bad businesses and "black five" enterprises were eliminated, and the overall quality of the market was improved.

On August 6th, 2005, Nature was once again rated as the top 500 most valuable brands in China by the World Brand Lab, with a brand value of 958 million.

On August 9th, 2005, Guangdong Yingbin Nature Wood Industry Co., Ltd. and Zhongshan Media Floor Co., Ltd. jointly held a press conference of China 3G solid wood flooring in Beijing International Hotel. The third generation solid wood flooring-3G solid wood flooring developed by two industry giants * * * officially announced its listing.

On September 13, 2005, on the occasion of the 10th anniversary of China's forest products industry, Chairman She was awarded as an outstanding figure in China's forest products industry. Nature Company was awarded ten influential brands and excellent brands at the same time, which is an evaluation of nature's contribution to forest products industry in China.

On June 5438+1October 65438+March 2005, it naturally became a partner of the World Forest Trade Network in China, and it was one of the only two in China.

In March, 2006, Nature reached a strategic cooperation agreement with Armstrong, the world's largest wood flooring company, and became its sole partner in China, taking a solid step towards internationalization.

In March 2007, the whole company made concerted efforts to accelerate the breakthrough of Xiongguan-the 2007 National Distributor Annual Meeting of Nature Flooring was successfully held.

In April 2007, the headquarters of Nature Flooring successfully moved back to Shunde, its birthplace, and the website was completely revised.

In May, 2007, the new version of Nature 2007 commercial was grandly launched on CCTV 1, 2 and 3 simultaneously.

In May 2007, 400 toll-free hotlines were naturally added to provide more intimate services.

In June 2007, the green cradle of nature project was launched. The Green Cradle Program is dedicated to cultivating green talents for environmental protection in the century, establishing a collection of green cradles to support college students, setting up research and development funds, promoting scientific and technological innovation, and providing more display platforms for college students.

On June 22nd, 2007, World Brand Lab announced that the value of "natural" brand reached 4.598 billion, and it was selected as one of the top 500 Chinese brands in 2007.

June 5438 +2007 10 [font] [/font] Nature passed the examination and approval of the National Famous Brand Promotion Committee and won the title of China Famous Brand again.

June 5438+February 2007 [font] [/font] Nature Floor reached a strategic cooperation with CCTV, and successfully held a large-scale party "I love nature and walk into Shunde".

On June 5th, 2008, 438+ 10 [font] [/font] Nature Floor reached a strategic partnership with the national cycling team, fully supporting it to participate in the 2008 Beijing Olympic Games.

On June 5438+ 10 [font] [/font] in 2008, the activity of "Discover the Beauty of Nature Series-Pray for Kyushu" was held in Jiuzhaigou.

April 2008 [font] [/font] The "I Plant Trees for Beijing" activity of China Green Natural Floor Project was held in Beijing Olympic Memorial Forest.

May, 2008 [font] [/font] The final of "2008 National College Students' Environmental Debate Competition" of China Natural Floor Green Cradle Project ended successfully in Changsha.

In June, 2008, [font] [/font], a new type of natural environment-friendly floor, representing the new health standard of the industry, was successfully listed and received wide acclaim.

June, 2008 [font] [/font] Nature First Space took the lead in launching continuous synchronous wood grain flooring products in the industry, which is a model for strengthening technological innovation in the flooring industry.

June 2008 [font] [/font] Nature Flooring entered the list of top 500 Chinese brands for five consecutive times, with a brand value of 7.025 billion; Ranked 95th.

In June, 2008, the world-renowned investment bank Morgan Stanley and the International Finance Corporation (IFC) invested in natural brands, and the summit forum on sustainable development of forestry industry was held in Diaoyutai State Guesthouse, Beijing.

June 2008 [font] [/font] Nature Flooring won the "Most Influential Building Materials Brand Award in 30 Years of Reform" in 2008.

June 2008 [font] [/font] The national standard validation meeting of solid wood flooring was held in Huaguiyuan, Shunde, sponsored by China Wood Standardization Technical Committee, undertaken by Ran Ying Wood Industry Co., Ltd., Foshan City, Guangdong Province, and co-organized by the Bureau of Quality and Technical Supervision of Shunde District, Guangdong Province, marking that nature is not only making standard flooring, but also making standards.