Profile: Zeng Bing, Z&; Founder of Z Jiayi Decoration. He entered the home improvement industry more than 2 years ago, and never left the industry with a beautiful longing for his home. In 24, he founded Jiayi Decoration, down-to-earth, and worked hard to create a dream home for customers.

Zeng Bing was strong and straight. The first time I see him, someone will wonder if he was a soldier. After talking to him, you will know that he has never been a soldier, and his back is so straight because he has righteousness in his heart.

Since he officially entered the home improvement industry around 2, Zeng Bing vaguely remembers that there were nearly 4 companies that joined the industry at the same time. Up to now, there were no more than 1 companies that were still "alive" among the 4 companies. He went from a newcomer to a senior practitioner with 4 invention patents and 17 practical patents in the home improvement industry, relying on his love for the home improvement industry and his beautiful vision for home.

Looking back at his own way of starting a business, Zeng Bing felt that his family had a great influence on him. When he was very young, his family was isolated, but the family's feelings were very good, which made him grow up in a warm environment. This warmth made him have a different understanding of home improvement from others in the future.

whether the decoration of the house is fashionable or not is not the most important thing. Home decoration should have the breath of "home" and humanistic feelings, which is the sustenance of life and feelings. This concept runs through the development of Jiayi.

The family conditions were not good, and finally only one college student was offered, that is, Zeng Bing's own sister and current partner. He went out to work before he was 18 years old, came to Nanjing and came into contact with the home improvement industry. At the beginning, Zeng Bing started as a basic apprentice, but he enjoyed the job very much. When the tenants accepted the house, they showed a satisfied smile and he felt warm in his heart. That's it. This recognition made him do it for 23 years.

After deciding to enter the home improvement industry, Zeng Bing began to learn about home improvement. At that time, the home improvement design industry had just started, and the threshold was not high, so he was given a chance to enter the industry. Moreover, entering the industry from engineering gives him an advantage over some designers, and the design scheme he proposed will not have problems that cannot be presented during construction.

Experience is gradually accumulated, and he has gained a good reputation in the industry and accumulated a group of loyal customers with his diligent attitude and responsible practices.

In 24, Zeng Bing founded Jiayi Decoration. At that time, the real estate industry developed rapidly, and a large number of real estate transactions opened up the demand for home improvement and catalyzed the development of home improvement industry. With this east wind, Jiayi has also developed rapidly.

Up to now, Zeng Bing still keeps a habit of visiting the construction site every month, which is Jiayi's routine "general manager supervision system". In the middle of the project, he will also go to the site for spot checks from time to time. This also gave an answer for him to unexpectedly slow down the speed of taking orders during the high-speed development of the company. Do everything yourself and have limited energy.

this may be unwise in business. As the decision-making layer of the company, he put a lot of energy into the improvement of the project, but it was missing in marketing. This makes Jiayi's expansion process limited, but it gives Jiayi another gene, precision and ingenuity. This is his "ambition", which laid the foundation for Jiayi to continue for a hundred years.

The home improvement industry has always been a high-incidence industry for complaints. According to the complaint data released by the China Consumers Association, among the top ten data of commodity complaints in 219, complaints about houses and building materials ranked sixth, with the annual complaint volume reaching 28,. The high complaint rate makes customers have low trust in home improvement companies.

He understands how important it is for a family to have a place to live with peace of mind, peace of mind and peace of mind. "If something goes wrong, I can't sleep at night without customers coming to me." Home improvement is not like a sofa or a lamp, it is relatively simple to change. Regardless of the energy and money spent, it is a relatively large investment. After the renovation is completed, the customer may stay with it for 5 years, 1 years or even longer. The cost of trial and error is really too high.

Many times, there are many invisible corners in home decoration. The simplest example, such as the same craft ceiling, is the same white and shape after molding, but there are many differences-what specifications of keel are used, the spacing, the structural composition, and the corner treatment technology ... It is difficult for laymen to distinguish, and decoration is a conscientious job.

Conscience is Zeng Bing's basic principle for himself since he entered the home improvement industry for more than 2 years. In 217, Jiangsu Provincial Administration for Industry and Commerce awarded him the honor of "Keeping Contracts and Paying Attention to Credit". He may be late, but he will not be absent.

Zeng Bing insists that customers have the right to know about the project, and publishes the prices of Jiayi's contract work and materials online so that customers can spend transparently. This may not be the first choice for the industry, but Zeng Bing said, "I can only insist on myself."

215 is called the first year of home improvement Internet. Due to the hot real estate industry and the favorable Internet, a large number of Internet home improvement companies have appeared. Many companies put forward the concept of "Internet package decoration", with "cheap" as the main selling point, which has caused a certain impact on offline decoration companies.

Jiayi is also one of them. Zeng Bing responded to changes with constancy, did his own thing well and improved his service level. "Even if he doesn't bill," he is not willing to compromise and shoddy.

Not long after, the business actually resumed. "Every home is different, every member has different needs, and the design should be personalized. Especially in the face of high-end customer groups, their requirements are more and higher, which is more advantageous for traditional home improvement. " Zeng Bing analyzed the reasons.

in 218, Jiayi began to upgrade her brand image. Zeng Bing refined the concept she adhered to with the enterprise and gave the enterprise more meanings and dreams, such as Zeng &; Zeng, this is the surname of the two founders. I look forward to Jiayi's long-lasting foundation and inheritance; Zen—zenith, the peak of artistic conception, represents Jiayi's constant pursuit of technology and design; Zhen—zhi, sincere and beautiful, represents Jiayi's service concept of treating customers.

summarizing Jiayi's experience in the past 18 years, Zeng Bing refined the service system into 66 conscience details of one house, three degrees and five departments.

One store insists on operating one store directly, and directly manages craftsmen without joining or subcontracting. "The essence of home improvement is manual work." Zeng Bing insisted that craftsmen with good skills deserve to be respected. He not only cares about the craftsmen, but also cares about their families who silently support them behind their backs.

He has created many security benefits for craftsmen, such as annual physical examination, employee respect fund and so on. This practice suddenly increased the cost, but he insisted. "Jiayi first achieves the craftsman, and the craftsman can achieve ingenuity." Only when a craftsman has no worries can he concentrate on his craft better.

three degrees are height design, precision construction and temperature service. Zeng Bing said that Jiayi's designers are all under consideration in terms of lighting, ventilation, function and even sofa placement.

In construction, he quoted an old master who had been dealing with tiles in Jiayi for 18 years, saying, "A mansion is a pile of details." In order to ensure the uniformity of color, texture and brightness, a tile may need to be adjusted many times.

after the completion of the project, Jiayi's after-sales service is prompt and timely, and at the same time, Jiayi will select 1 old owners to carry out free maintenance of water circuits every year. This also makes Jiayi's reputation among customers improve linearly. Some customers said to them, "Your service makes me feel really relieved to live in the house decorated by Jiayi." Hearing this, Zeng Bing was very proud.

Jiayi Design Department pioneered five systems, namely lighting, scene, color, storage and soft decoration. These five systems are based on reality: color rendering and illumination of light collocation; The warmth and vitality of scenario conception; The art and temperament of color collocation; Rationality and convenience of storage and arrangement; The style and aesthetics of soft clothes.

At present, Jiayi has two invention patents in the home improvement industry (the construction technology of prolonging the service life of water pipes and wires, and the anti-seepage construction technology of the toilet floor) and 17 practical patents (the anti-mildew basement wall structure, an anti-cracking cement floor, an anti-cracking ceiling structure, etc.). These patents exist because he is constantly thinking about how to better ensure the quality of home improvement for customers, so he summed up 66 devil details.

Zeng Bing still remembers a customer named Li Ping who just entered the home improvement industry. This customer is more than 2 years older than him. Although it is an employment relationship, he agrees with Li Ping's point of view-to do things in a down-to-earth manner and exchange sincerity with sincerity, which sounds simple, but it has become Zeng Bing's belief in carrying out his work career all the time.

this way of doing things also made him friends with many customers later. Many customers have followed Jiayi for more than 1 years, and the most one has renovated 8 suites in Jiayi and introduced more than 3 customers to him. Jiayi also accompanied the customer's hard work in Nanjing. From just-needed, to improved housing, to today's villas, the customer's life is getting better and better, and Jiayi is also growing all the way.

Many people think that the home improvement industry is a profiteering industry, and some even take a fancy to the cash flow of home improvement to do "home improvement". In fact, the profit of home improvement is not high because of the complicated process.

It takes a long time for an industry to develop and improve. Before that, the chaos in the market will often give people who are immersed in their work a lot of shocks, and some people will give up if they can't persist. For more than 2 years, Zeng Bing didn't know how many colleagues came and went. Some people changed industries, and some people even lost news.

then why are you still insisting? When Zeng Bing heard this question, he paused and replied, "I can't do anything except this business." Really nothing? According to his tenacity for more than 2 years, he has to, and Gai is unwilling to.

many employees of Jiayi team joined in the beginning, and Zeng Bing will share the company's current situation and future plans with them. In the early years, Zeng Bing often said to employees, "Hold on, and the market will be better in five years." Now that five years have passed, when employees ask him how long it will take for the market to be better, Zeng Bing will continue to say, "Hold on, hold on, it will be better."

He sincerely believes that the home improvement industry will become more and more standardized, because he finds that he is not the only one on the road.

after so many years, employees gradually understand and agree with his insistence. Doing a good job in every project, work practice is also training the heart, and being a loyal person is more important than anything else. This job is very meaningful. More and more customers also know him, agree with him, silently support him, and recommend Jiayi to their close relatives and friends.

"Sometimes cheap decoration is often the most expensive." Zeng Bing talked about customers who blindly pursue prices and sighed. He doesn't think that customers must choose their own companies, but tell customers how to identify and consider decoration companies first with professionalism. Zeng Bing believes that with more sincerity and less routines, customers will understand what value for money is.

The customer's identification ability is getting stronger and stronger, which makes Zeng Bing full of confidence in the standardization and health of the industry.

when customers have more and more trust in their specialty, the consumption environment of decoration will eventually improve. Before that, "persistence means persistence." Zeng Bing said that he wants to appeal to people in the industry to do their duty in a down-to-earth manner through his own strength, so that the society can have more trust and more righteousness.

The longer he is in the industry, the more he loves the industry. This job is about family and love, which gives him a growing strength. This year, he bought a 7-story property office building, which is now being renovated. He felt that only by having such a fixed place can Jiayi be better passed on.

A century-old enterprise is an obsession of Zeng Bing for the development of Jiayi.

Having seen the ups and downs in too many industries, Zeng Bing sometimes feels his own insignificance, but he always believes that the industry will get better and better in the future, and as a member of it, all he can do is to keep going and keep going.