The share of bank channels is above 53%. Brokerage channels are basically between 7%- 14%, and direct sales channels are between 30%-37%.

The strength of the bank channel has also brought them a lot of commission income. The commission income of commercial banks is as high as 7.92 billion yuan, accounting for 82.28% of the total income of various fund sales institutions.

Insiders also pointed out that although the total sales volume of bank channels is surpassed by direct sales channels, for stock fund products, fund companies still have to rely on bank channels to issue, especially the less well-known fund companies still have to accept the high premium of banks when issuing new products.