The frequent closure of internet companies, the bursting of the internet bubble and the vigorous e-commerce fever. B2B enterprises have experienced a bumpy course of development, elimination and recovery. Along the way, B2B has become more and more mature, relying on the suitable environment in China. With the strong support of the government and society, unique industry advantages and mature management experience, B2B has developed rapidly in all walks of life, beating B2C in one fell swoop and accounting for 95% of e-commerce. And in 2006, it increased by 97% compared with 2005, and the total transaction amount reached 654.38+0.28 billion yuan. According to the research report of iResearch, in 2007, the transaction volume of B2B e-commerce in China reached 2123.9 billion yuan. An increase of 65.9% over the previous year. E-commerce of small and medium-sized enterprises in China will enter a "blowout" development period. B2B was also rated as 1 of the top ten profit models in 2007. But under the photocopying of halo, there are also many gloomy sides worthy of our attention. Such as the monopoly of integrated platforms, the stickiness of B2B, and the stagnation of B2B in small and medium-sized enterprises.

1, single mode

Looking at the current domestic B2B field, there are two modes: one is a vertical B2B e-commerce website, which is aimed at an industry, such as China Chemical Network and Global Hardware Network. Such a website is undoubtedly more authoritative and accurate professionally. The other is a horizontal comprehensive B2B e-commerce website. Covering the whole industry and exerting strength in breadth, such as Alibaba and global sources.

(1) industry integrated B2B model. This model is mature and low-risk, but single and outdated, including business information service based on supply and demand, industry consulting service, investment promotion service, project outsourcing service, online service and technical community service. Websites such as China.com, Shangri-La, Hualian B2B online trading platform, China Enterprise Power "A pinch", China Net "China Supplier" and China.com are all in a state of hesitation. All these indicate that B2B needs business model innovation. It is difficult to surpass peers by relying on a single old model.

⑵ Vertical B2B mode of the industry. Vertical website service and specialized website service will become the focus of B2B companies and large enterprises because of their novelty, innovation and flexibility, and will also be another new development direction of B2B market in the future. Although vertical B2B enterprises account for a small proportion of B2B in China. But it is a model favored by many venture capitalists, and several dark horses have appeared.

2. Overpressure

E-commerce has returned to hibernation after a brief passion for listing in Sinochem. Except for a few websites such as Alibaba, HC, Sinochem and global sources, most other websites are not lucky enough to get social attention and media attention. But stay in the soil for a few years like cicada larvae. The phenomenon of "big stick and small stick" and "Matthew effect" appeared in the integrated platform. Several major websites suffocate or "stillborn" small B2B websites.

In the application and development of e-commerce in China, enterprises play a very important role, but there is a lack of detailed planning on how to carry out online marketing and business activities for domestic enterprises that have access to the Internet. Although most enterprises have access to the Internet, most of them only set up homepages and e-mails online, and the contents of many websites have not been updated for a long time, not to mention using network resources to carry out business activities.

3, vague understanding

Enterprises have a vague understanding of why they need B2B intermediary service websites. It will be a big problem for strange buyers and sellers to communicate, inquire and match on the Internet. There will be four problems between buyers and sellers: first, because of poor information communication, it will inevitably lead to asymmetric production and demand, resulting in shortage and surplus of goods; Second, due to the limited number of buyers corresponding to a seller, many buyers and sellers will form a multi-layer sales chain with many intermediate links, resulting in higher and higher sales costs; Third, due to the limitation of the options of buyers and sellers, the bidding is not sufficient, which not only affects the transaction efficiency but also cannot create a fair market environment; Fourth, due to poor information and slow response to the market, inventory is overstocked and production costs increase. To solve the above four problems, we must establish a public information exchange and trading platform. Global Market Network, one of the three largest foreign trade e-commerce enterprises in China, has been committed to building a credible international trade platform through 65,438+10,000 high-quality manufacturing enterprises in the United Nations.

4, blind action

For how to effectively carry out B2B e-commerce, the action is blind. The common phenomenon is:

(1) The content positioning of the enterprise website is inaccurate, or the design is too simple, with only the home page and email address; Or one-sided pursuit of big and comprehensive, information release regardless of primary and secondary; Or one-sided pursuit of the powerful functions of the website, in an attempt to "one-stop."

⑵ The operation mode is incorrect, and there is no essential guarantee about where to hang the website. In order to facilitate the development of online business of enterprises, it is thought that with the website with registered domain name, merchants will automatically come to you through the Internet. Global B2B e-commerce transactions have always occupied a dominant position, showing a sustained and rapid development trend since 2002. In 2007, the global B2B transaction volume reached 8.3 trillion US dollars, and reached 13 trillion US dollars in 20 10, an increase of more than 50% over 2007. In 2007, the B2B e-commerce transaction volume in China was 654.38+0.25 trillion yuan, and reached 3.8 trillion yuan in 2065.438+00, which shows how huge the B2B market is.

First, B2B will develop in a more subdivided direction.

Due to the lack of strong financial support, small and medium-sized enterprises do not have the strength to be B2B websites in the whole industry, but they can intervene in e-commerce websites in sub-sectors or regional e-commerce websites. Such as clothing, leather shoes, suits, men's wear, women's wear, etc ... Subdivision websites have certain development prospects. Generally speaking, there will be 1~2 B2B websites in these sub-sectors as long as there are more than 300 enterprises in China that subdivide their products into company-led products.

Second, B2B regional websites will rise.

In fact, most B2B/B2C trade in China is still concentrated in the same city and region. 58 classified information websites such as Tongcheng and Jiji. Com can be sought after by VC, which is the fact that the transaction volume in the same city is huge. Under the condition that China's commercial credit system has not yet been established, if there is another choice, most merchants prefer to choose a closer purchase channel, which can better guarantee credit security, and secondly can better save logistics costs and improve profits. Therefore, it can be predicted that B2B regional websites will have more room for development. However, the rise of B2B regional websites will also depend on the geographical advantages of website operators.

Third, the rise of the new B2B model.

In the field of B2B e-commerce, the competition is becoming increasingly fierce, and a large number of B2B websites have fallen down in the fierce competition. With their downfall, new enterprises have won the recognition of the market with new innovative models, and have strong core competitiveness in a highly competitive market environment. Among them, B2B+M, the Central Asia Silicon Valley network, is the most representative new model.

⑴B2B

Business-to-business refers to a market field and a marketing relationship between enterprises. E-commerce is the concrete and main form of modern B2B marketing. It closely integrates the intranet with customers through B2B websites, and provides better services to customers through the rapid response of the network, thus promoting the business development of enterprises.

⑵M

It's short for MALL. B2B+M is a brand-new business model that organically combines the online e-commerce platform represented by Central Asia Silicon Valley Network and the physical mall based on Central Asia Electronic Expo Center. B2B+M not only breaks the radiation limitation of physical shopping malls, but also effectively makes up for the widespread lack of integrity in B2B websites.

Fourthly, B2B websites will play the role of industry service in more links.

The credit and strength evaluation system of suppliers and buyers has been further improved and innovated. With the gradual deepening of B2B portal in the industry, the credit and strength of industry enterprises are further transparent. Let buyers have more opportunities to choose more suitable suppliers, and many offline services will also go deep into enterprises, such as: one-on-one training services, field evaluation, factory inspection, market research, talent recruitment, industry software services, etc., which will be more applied.