The first case of domestic secured equity crowdfunding is the kangaroo logistics project of the loan network. Within 0/6 days after the project was launched, 79 investors completed the investment quota of 600,000 yuan. This project is a one-year guarantee provided by a third party. If the project fails within one year, the guarantee institution will fully pay the investor's investment quota. Attractive to investors.
Debt crowdfunding turned to equity crowdfunding for itself. Fruit tree wealth itself is a creditor's rights crowdfunding platform, which is what everyone calls an online lending platform. Since its establishment, Fruit Tree Wealth has raised more than 5 million from 3 1 investors in the form of equity crowdfunding. A round of financing also adopted the way of equity crowdfunding, and completed the subscription quota of150,000 in 4 hours. This is the first case that the domestic debt crowdfunding platform has turned to equity crowdfunding for itself.
JD.COM crowdfunding adopts the model of "leading investment+following investment"
At the online sharing meeting of equity crowdfunding in JD.COM, several star projects such as Wukong i8 intelligent thermostat, kisslink kiss routing and Chengzhe Science and Technology book scanner were unveiled, which won the support of many investment institutions. Jin Lin, head of the crowdfunding department in JD.COM, didn't disclose too many details about equity crowdfunding. But it is not difficult to guess that the star project realized by crowdfunding in JD.COM may become the first batch of equity crowdfunding projects in JD.COM. According to a person close to crowdfunding in JD.COM, JD.COM has approached funds such as Gobi Investment, and there will be other types of TMT projects besides smart hardware in future equity crowdfunding.
Previously, founder Liu said at the annual meeting that the core issue of equity crowdfunding is to create opportunities for diaosi to make money. On the publicity page given by JD Finance Mobile, JD.COM did not shy away from the risk of equity crowdfunding: the failure rate of venture capital companies may be as high as 80%. Even if the invested company develops smoothly, investors will have to wait until the company is acquired, the next round of financing or finally listed.
JD.COM once said that both private equity crowdfunding and public equity crowdfunding are involved. When the regulatory authorities have not yet expressed their views on the public offering rules, JD.COM limited equity crowdfunding to several types of players: company executives with incomes of not less than 300,000; People from financial institutions; Financial assets 1 10,000 or more "local tyrants"; Professional VC. JD.COM Equity Crowdfunding has opened investors' appointments. Jin Lin said JD. COM's equity crowdfunding will adopt the "lead investment+follow investment model", that is, the lead investor is an investor who has certain investment experience or is familiar with the invested project industry, which can bring more industry resources to the entrepreneurial team and other investors will follow suit. Most equity crowdfunding platforms in the market have adopted this model.
Suning Ali stepped up preparations.
Through product crowdfunding to solve the initial product production and release needs of entrepreneurs, and then through equity crowdfunding to operate the company, JD.COM provides gradual incubation services for intelligent hardware entrepreneurs. On the client of JD Finance, it can be found that in addition to equity crowdfunding and equity crowdfunding, JD.COM has also developed a "light crowdfunding" function, allowing users to initiate crowdfunding at any time and forward it to social software.
JD.COM Crowdfunding was launched in July, 20 14, and won the first place in the equity category within half a year by virtue of its platform advantages. Behind JD.COM, Suning and Taobao are also in full swing. Suning has set up a crowdfunding project department and absorbed the members of Suning crowdsourcing team in the past. A person in charge of the project said that in the early stage, Suning will focus on hardware, and in the future, it will be expanded into a full-category crowdfunding platform, covering physical crowdfunding, public welfare crowdfunding, real estate crowdfunding, film and television crowdfunding, equity crowdfunding and other aspects.
Alibaba's Taobao crowdfunding is transformed from the initial desire for stars. Although it was launched earlier, after a period of exploration, it has determined five directions: science and technology, design, agriculture, science and technology and entertainment. Gao Zheng, the head of Taobao crowdfunding, revealed in an interview with the media that in the future, Taobao crowdfunding will also focus on supporting innovative projects in technology and design. In addition, equity crowdfunding is also in preparation, only when the CSRC has clear regulations.
It is worth noting that Taobao has stepped up its efforts in crowdfunding projects and promotion, and even started a project war with roll call time, transforming its pre-sale website. Small K Socket, a star project that has conducted two rounds of crowdfunding in roll call time, boarded Taobao crowdfunding when the third generation product was released.
Wang Zhengran, president of Crowdfunding House, believes that the entry of giants such as JD.COM may be related to the national equity crowdfunding pilot. Earlier, Chen * * * Yan, president of China Securities Industry Association, also mentioned in an internal forum that large brokers and Internet companies such as Alibaba can be public platforms for equity crowdfunding. At the same time, e-commerce itself has a large flow, and entering the equity crowdfunding market will definitely accelerate the development of the industry.
Shi Jun, president of Angel, believes that the equity crowdfunding of big Internet companies will play an educational role in the whole market. JD.COM and other e-commerce companies mainly aim at the intelligent hardware industry chain, so startups must develop differently if they want to survive.
Or in the field of intelligent hardware, it is not difficult to find that the crowdfunding positioning of JD.COM, Suning and Taobao at this stage is very similar, and they are all aimed at intelligent hardware. Gao Zheng, the head of Taobao crowdfunding, said in an interview with the media that technology crowdfunding and creative crowdfunding are the future of Taobao crowdfunding. Although technology crowdfunding only accounts for 25% of Taobao crowdfunding platform, the crowdfunding amount accounts for 90% of the whole platform.
In 20 14, JD.COM, Suning and Alibaba came together to release an intelligent hardware platform to help entrepreneurs reduce the production cost of intelligent hardware by integrating resources such as cloud computing, big data and marketing. Its purpose is self-evident-attracting innovators and excellent projects to enter and opening up the entire intelligent hardware ecological chain.
The insiders believe that it is not enough to have background technical resources to attract entrepreneurs. Intelligent hardware entrepreneurial projects also need the help of fund raising and marketing promotion. Crowdfunding platforms with these functions are regarded as the entrance and exit of the intelligent hardware ecological chain.
It is worth noting that the crowdfunding platform has moved from simple fund raising to incubation mode. The crowdfunding model brings not only funds and seed users, but also services after financing. At present, platforms such as JD.COM and Taobao are providing sales channels and publicity for crowdfunding projects, and the advance payment for project jumping tickets is also improving the whole crowdfunding chain.
According to the China Internet Crowdfunding 20 14 Annual Report released by Rong 360 Financial Search Platform, the equity crowdfunding market is rapidly heating up. The report shows that in 20 14, China raised more than 900 million yuan, including 450 million yuan in the fourth quarter. More than 700 million shares were raised in 20 14.