first, the necessity of implementing marketing in rural credit cooperatives

first, the nature, characteristics and market positioning of rural credit cooperatives, Decided that it must be marketed

Second, the change of rural financial system requires rural credit cooperatives to implement marketing

Third, marketing can give play to the county advantages of rural credit cooperatives

Second, Marketing status of rural credit cooperatives

First, the marketing concept needs to be strengthened

Second, the marketing environment is not satisfactory

Third, the market positioning is biased

Fourth, the marketing methods need to be innovated

Fifth, the quality of marketing personnel is not high

Third, Selection of marketing strategy of rural credit cooperatives

First, establish a correct marketing concept

Second, build a marketing environment strategy

Third, market segmentation and positioning strategy

Fourth, promote relationship marketing in a timely manner

Fourth, Credit cooperatives should carry out relationship marketing from the following aspects

first, pay attention to customer service satisfaction

second, actively and steadily carry out account manager work

third, advocate all-staff marketing

fourth, establish a restraint and incentive mechanism for marketing

⑵, establish a responsibility mechanism for marketing

⑵, and formulate an incentive and reward system for marketing

Contents

Rural credit cooperatives are local financial institutions that operate money. With the deepening of the system reform of rural credit cooperatives, great changes have taken place in the rural financial system. Facing the increasingly fierce competition in the financial market, it is particularly important to adjust the credit strategy in time and formulate the corresponding credit marketing strategy. Rural credit cooperatives should pay close attention to and actively respond to the changes in the financial structure, carry out credit business with complete marketing strategy, firmly establish a customer-centered and market-oriented business philosophy, base themselves on "agriculture, rural areas and farmers", serve urban and rural areas, support small and medium-sized enterprises, actively support the construction of new socialist countryside and local economic development, and support corresponding marketing means in view of the adjustment and change of industrial structure in our province, expand the high-quality customer base, consolidate the high-quality customer base, gradually eliminate inferior customers and optimize the asset-liability structure. Better serve "agriculture, countryside and farmers" and county economy. This paper discusses the necessity of the current marketing of rural credit cooperatives from three aspects: the nature, characteristics and how to give full play to the county advantages of rural credit cooperatives. This paper discusses the current marketing situation, difficulties and main problems of rural credit cooperatives from four aspects: marketing concept, marketing environment, marketing methods and the quality of marketing personnel. It also discusses how to choose marketing strategies from three aspects: establishing correct marketing concept, building external marketing environment and market segmentation. It also expounds the countermeasures and methods for rural credit cooperatives to deal with marketing from four aspects: paying attention to customer satisfaction, actively carrying out account manager work, advocating all-staff marketing and establishing marketing restraint and incentive mechanism.

On the current marketing problems of rural credit cooperatives

1. Necessity of implementing marketing in rural credit cooperatives

1. The nature, characteristics and market positioning of rural credit cooperatives determine that they must carry out marketing

Development is the eternal theme of enterprises, competition is the main feature of market economy, and efficiency is the goal of enterprise operation and the prerequisite for survival. As a local financial institution (collectively owned enterprise), Self-management, self-reliance, self-restraint and self-development are its distinctive characteristics. The products it manages are money, and its management direction is to serve the rural and urban areas, support small and medium-sized enterprises, promote healthy economic and social development, and obtain the best economic and social benefits. In order to realize this economic benefit, it is necessary to implement marketing, give full play to one's own specialties, formulate marketing strategies by classification, take customers as the center, take the market as the guide, take benefits as the goal, take business expansion as the main line, take innovation as the driving force, and provide customers with appropriate products and services at the right time, in the right place, in the right way and at the right price, so that customers can understand the financial services provided, and then accept this service, and even mobilize more customers to enjoy this service.

Second, with the change of rural financial system, rural credit cooperatives must implement marketing.

With the promotion of new socialist countryside construction, the pace of domestic commercial and policy financial institutions' credit business entering the rural market will gradually accelerate, China Postal Savings Bank is trying to list, and private lending organizations are becoming more and more active due to the adjustment of financial policies. Funds and stocks continue to heat up, and the relative advantages of rural credit cooperatives in the rural market will gradually transform into multipolar competition, and customers' requirements for financial products and services will become increasingly diversified. The change of financial environment urges rural credit cooperatives to develop and introduce marketing mechanism, launch various agency and settlement services, provide diversified and all-round services such as settlement, credit and intermediary for enterprises, establish an authorized credit system close to the market and customers, adapt to customers' needs, strengthen the development of financial products, provide perfect financial services, and then get rich returns and realize their own business objectives. Better serve the local economic development.

three marketing can give play to the county advantages of rural credit cooperatives

If rural credit cooperatives want to gain a foothold in the fiercely competitive rural financial market and prevent the existing market from being eroded, they must establish unique county advantages. Focusing on serving the rural areas and supporting small and medium-sized enterprises, rural credit cooperatives can display their new features and strengths different from other financial institutions through products, services, brands, images and personnel, consolidate their dominant position in credit business in the "three rural" economy, and highlight their role as the main force of local financial institutions to support rural economic development.