Theme plan for Valentine's Day activities of the Bank in 222 (7 selected articles)
In order to ensure the smooth development of the activities, we need to start the work of formulating the activity plan in advance, which is formulated for an activity, including the detailed rules and steps of specific actions. So do you know how to write the activity plan? The following is the theme scheme of 222 Bank Valentine's Day activities (selected 7 articles) that I collected for you. Welcome to share.
222 Bank Valentine's Day Theme Scheme 1
1. Time
2xx x x-x x x
2. Target
Personal online banking and mobile banking customers of XX Branch
3. Content
(1) Free online banking, and * * enjoy sweet gifts
3. Individual customers can get a Dove chocolate by opening personal online banking, mobile banking and telephone banking services in the wealth management version (or VIP version) at the counter of xx outlets with valid identity documents, and couples are more "happy" to open them together. The number of gifts is limited until they are delivered.
(II) Easy account transaction, happy to win the New Year gift
During the activity, individual customers can win the prize by making more than X designated transactions through online banking and mobile banking. Enjoy X prizes and give X tablets of Apple iPad2; Enjoy x prizes, each with x exquisite USB flash drives.
The designated transactions include transfer and remittance, time deposit, online payment, credit card transfer, agency payment, investment and wealth management (including xx wealth management plan, foreign exchange, gold, two-way treasure, funds, national debt, third-party depository, bank transfer and B-share bank-securities transfer), settlement and sale of foreign exchange, inter-bank cash management and other transactions.
iv. explanation
1. the transaction data of this activity is subject to the system data of BOC.
2. After the event, xx will announce the winners in xx Evening News and send a notification message to customers. Please pay attention in time. Please bring your valid ID card to the online banking bank to receive the prize.
3. The two prizes won in this activity are different at the same time, and the prize with higher value shall prevail.
4. All gifts cannot be exchanged for cash, and the final interpretation right of this activity belongs to xx Branch. Theme scheme of 222 Bank Valentine's Day Activity 2
I. Overview of the activity:
Activity theme: Crossing Queqiao hand in hand, meeting in Hengfeng
Activity time: tentative 2xx August 2th
Activity object: Debit card holders of Minsheng Bank (family or couple) Activity scope: business outlets and community outlets of Nanjing Branch
Activity purpose: through interactive forms.
second, pre-event publicity
material publicity:
1. Pre-event posters and leaflets are provided to publicize the event.
2. put promotional materials in the communities around the business outlets and in the office buildings and cooperative units to promote the activities.
telemarketing:
3. Each business outlet invites customers to participate in activities by telephone invitation and on-site visit.
Media promotion:
4. Publish the relevant information of this event in the form of soft text on the WeChat public platform in hengfeng bank as one of the online promotion channels.
III. Activity content:
(1) Overall movable wall in Chinese Valentine's Day
1. A movable background wall is placed at the business outlet, with a love pattern or a LOGO pattern of hengfeng bank printed on it.
2. Insert roses in the LOGO designated on the background wall
3. Customers go to the business outlets to take photos in front of the background wall and send them to the circle of friends to collect a rose.
(2) Selection of photographic works
The business outlets collect photographic works taken in front of the silhouette wall. Participating customers can pose in various poses in front of the silhouette wall, and take photos taken in front of the silhouette wall as entries.
(3) Fate Wall Searching for a Destiny Person
Collect customer information that needs marriage and make friends, fill in the form, and put it on the Fate Wall as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.
IV. Rules of activities:
1. With the theme of "Crossing the Que Bridge hand in hand and meeting in Hengfeng", the pose in the silhouette wall is used as the expression form of the photographic works to select the best works.
2. participating customers can bring their own shooting tools or be assisted by bank staff.
3. during the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the posture of the participating customers in the silhouette wall as the evaluation criteria. 222 Bank Valentine's Day Theme Scheme 3
In order to further strengthen the service work of the Bank, continuously improve the service efficiency, upgrade the service level, shape the service image of xx Bank, build the service brand of xx Bank, and carry out various operations of the Bank with high-quality and efficient services. According to the guiding spirit of the branch's service work this year and the arrangement of the branch, the branch decided to launch a civilized and high-quality service competition. The implementation plan of the activity is as follows:
1. Competition objectives
Through this activity, we will promote quality service, take advocating industry civilization and standardizing service as the core, standardize quality service standards as the guide, focus on establishing and improving scientific service management mechanism, enhance the service awareness of all staff, continuously improve service level, create a distinctive service culture, establish and publicize advanced service models, build a first-class service team and cultivate a first-class service culture. Create a first-class service brand, display a first-class industry image, enhance the service brand of Jilin Bank, build a "civilized and high-quality service year", and promote the business development of sub-branches.
II. Organization and leadership
In order to ensure the orderly implementation of quality service, the sub-branch established a leading group for civilized and quality service competition, consisting of the following members:
Team leader: xx
Deputy team leader: XXX xx
Member: xx
Leading group office
Director: xx
Deputy director: XX XX XX
.
iii. Arrangement of activities
Activities are divided into three stages: mobilization, implementation, summary and appraisal.
(1) Mobilization stage (March 16th-March 25th).
1. Organize learning mobilization activities. First, hold a meeting of middle-level cadres to study and implement the spirit of xxx2xx Civilized and Quality Service Competition, and convey it to every employee to form implementation materials. The second is to set up a leading group for civilized and high-quality service competition activities of sub-branches. Establish the "number one" responsibility system and clarify the responsibilities. Third, combined with the actual work, the implementation plan of xxxx civilized and high-quality service competition was formulated. Fourth, the Bank held a staff mobilization meeting, issued this year's service work activity plan, defined the purpose of the activity, and laid out the work plan.
(II) Implementation stage (March 26th-December 31st)
According to the competition plan of the branch, the branch will carry out this civilized and high-quality service competition from the following four aspects.
1. Formulate measures to improve the service
Organize and carry out the problems in the inspection service. Each outlet should organize employees to check and sort out the problems in the service of the unit and formulate rectification measures. Each outlet should organize employees to write a title entitled "How to participate in the quality and civilized service competition", discipline themselves and actively participate in the competition activities. Actively report the good deeds emerging in the activities, sum up experience, strengthen exchanges, promote work, and improve the overall level of quality service.
2. Organize learning, skills training and competitions.
(1) According to the Standards and Detailed Rules for Service Standardization of xxxx and the Management Manual for Standardization of xxxx Business Offices, organize regular concept training and etiquette training, standardize the service methods of counter personnel from the aspects of service language, service attitude, professional image, service discipline, service skills, service places and service facilities, so as to promote the service and management of all business outlets to be streamlined and standardized, and comprehensively improve Jilin Bank.
(2) Conduct training from the aspects of standardization construction of outlets, customer reception level, business handling quality, etc., focusing on cultivating the service ability of lobby managers and teller operation skills, selecting excellent outlets and participating in the on-site service demonstration competition held in branches.
(3) In order to comprehensively improve the comprehensive theoretical ability and business skills of counter personnel, the sub-branch will organize business training, specialized skills training and business expert training in a unified way, and will also hold a special lecture, knowledge quiz and skill competition every quarter. Employees with outstanding achievements will participate in the business competition held by the sub-branch on behalf of the sub-branch.
3. Conduct service supervision and inspection activities. Announce the supervision telephone number to the outside world, set up a suggestion box, and handle customer complaints in a timely and proper manner. In response to complaints, the sub-branch will hold an experience exchange meeting on handling emergency complaints, and give on-site lectures on those who handle emergencies such as complaints rate properly and have high customer satisfaction rate, so as to improve the ability of the staff of the whole bank to handle complaints and respond to emergencies.
4. hold regular service experience exchange meetings between branch directors and lobby managers. Exchange service management experience; Summarize good ideas and practices in service; Find out the problems and shortcomings of the service, and study the solutions to the sexual problems. Sub-branches will hire professionals to explain and improve service standards.
(3) summary appraisal stage (end of June and end of December of 2xx). This competition is divided into two evaluations, namely, the semi-annual evaluation and the annual general evaluation. The evaluation results in the first half of the year are included in the annual total score, and the annual general evaluation is rewarded. Sub-branches will conduct a comprehensive inspection, appraisal and quantitative scoring on the service work of outlets during the activities according to the standards of xxxx Service Standardization Standards and Rules and xxxx Industrial Network Standardization Management Manual, and then produce advanced collectives and individuals.
IV. Reward and punishment measures
1. Award setting.
Half-year award setting: 2 awards for per capita business volume of outlets; Civilized and high-quality service collective award 2 (outlets).
annual awards: 2 advanced collectives (outlets) with civilized and high-quality services, 2 service pacesetters and 3 professional operators.
3 people will be awarded the grievance award.
2. reward method.
all winners, collectives and individuals will be rewarded by the branch and reported to the branch, and the branch will give material rewards and rewards for going out for study and inspection.
the grievance award is recommended and reported by each branch, and the specific reward measures are determined by the leading group of the branch.
3. Punishment.
if the head office effectively complains once, the director of the outlet will be dismissed (the party who effectively complains is laid off and re-employed), and the service evaluation score will be ranked as the last three outlets of the branch, and the branch will hold the director accountable or impose financial penalties on the outlets. 222 Bank Valentine's Day Theme Scheme 4
Preferential merchant management has always been the focus of the most intense competition among banks. Due to the characteristics of preferential merchants themselves, problems such as serious homogenization, blind pursuit of scale, low maintenance efficiency, poor publicity effect and not in-depth cooperation have appeared in all trades, and merchants have gradually lost their enthusiasm. For the Postal Savings Bank, this is an opportunity and a challenge. In order to carry out the in-depth business of merchants more effectively and build the leading brand of our bank card, a catering activity with the theme of dessert was initially planned in 2xx. By screening out merchants with good reputation, good brand and everyone's recognition in Helan market, the cardholders were rewarded with a 5% discount on their postal cards, which brought about an explosion of merchants with word-of-mouth effect, thus achieving a good situation in which merchants, cardholders and postal savings banks won.
Activity theme:
"True love lasts forever, and the postal service goes with it!" Postal savings bank's 5% discount season
activity orientation:
white-collar workers, young people.
Activity time:
February 1st, 2xx-February 29th, 2xx
Participation:
Gold card customers of Postal Savings Bank
Activity content:
During February 1st, 2xx-February 29th, a dessert shop will be launched every day, and gold card customers of Postal Savings Bank who meet the standard will receive a meal voucher.
event promotion
1. newspaper promotion: promote the homepage and event column of the website
2. send short messages
3. promote DM/folding X-frame/Yi Labao and banners in all branches.
4. electronic display screen: electronic display screens of branches are used to promote activities.
5. Publicize widely; Soft-text publicity was conducted in the mainstream media before and during the event.
6. Broadcast publicity.
merchant channels
1. Make activity signs uniformly to remind customers.
2. Arrange X-display stands, posters/stickers/billboards/leaflets according to the specific conditions of each merchant.
3. Broadcast the activities in the store, and broadcast them continuously.
4. Set up the activity channel of the Postal Savings Bank to publicize the activities. 222 bank valentine's day theme scheme 5
activity time:
2xx February 13 -2xx February 14
activity gifts:
roses (packaged), beautiful cards (written in advance with the valentine's day theme message and the customer's name at the end)
activity content:
1. Customers who open mobile banking and online banking at the same time and handle a transaction with mobile banking on the spot can get a rose (with a card)
2. All the top 14 customers who handle business at the outlets can get a warm rose
3. Customers who deposit money on a regular basis for the other half can get a rose
Potential customers who deposit more than 5, yuan from April to February can also get a rose. 222 Bank Valentine's Day Theme Scheme 6
On the eve of Valentine's Day, in order to give back to customers, xxxx Branch launched a special Valentine's Day activity for personal e-banking with the theme of "One Hundred Years of xxE Students Accompany".
1. Time:
2xx March xx-March xx
2. Target:
Personal online banking and mobile banking customers of xxX Branch
3. Contents:
(1) Free online banking, and * * * sweet gifts
March XX-XX. The number of gifts is limited until they are delivered.
(2) Easy account transfer, happy.