(1) Leading demonstration function

Through the funding and support for outstanding cultural and artistic projects, it reflects the leading and exemplary role of advanced culture. With the increase of social wealth and the expansion of China's opening to the outside world, there are more and more cultural funds and foundations in the society, covering more and more fields and becoming active cultural investment and financing fields. The foundation will be different from other public welfare, non-governmental and professional foundations in society, and play a good leading and exemplary role with clear political orientation, positive social benefits, extensive public welfare services and international operation norms.

(2) the function of absorbing resources

Through the fair and open operation of the foundation, the scattered funds and resources that the society intended to support culture will be concentrated and effectively invested in the development of cultural undertakings, making positive contributions to the development of national culture and the progress of mankind. Especially in an international metropolis like Shanghai, there are intensive capital flows and asset flows. Many individuals and institutions also have a strong desire to fund cultural development, but they are also worried about policy risks, operational errors and many other issues. Through the operation of the foundation, the scattered funds can exert the scale effect, effectively avoid and resolve the funding risk, and realize the good wishes of the funders to support cultural development.

(3) Encourage innovative functions

Through funding and support for original, innovative and experimental projects, we can effectively promote the growth of new cultural people and attract more outstanding cultural projects to gather in Shanghai-centered metropolis. The development of world-class metropolis proves that the cultural strength of a city depends not only on the number of cultural talents it attracts, but also on the energy to promote originality. Up to now, large-scale cultural and artistic awards established in Shanghai, such as Shanghai Literature and Art Award and Baosteel Elegant Art Award, mainly focus on the selection of outstanding works and artists with influence at home and abroad, and what Shanghai urgently needs is to give more powerful support to new cultural and artistic people. The foundation will hold high the banner of encouraging innovation and cultivating new people, highlight its characteristics and provide more cultural resources for the great rejuvenation of the Chinese nation.

(4) expand the communication function

Promote cultural exchanges between Shanghai and the Yangtze River Delta as well as at home and abroad, and absorb the latest achievements of human cultural development. The fund-raising and cultural support scope of the Foundation will be based in Shanghai, not limited to Shanghai, and gradually expanded to the whole Yangtze River Delta urban agglomeration, becoming an inspiring cultural banner at the intersection of great rivers and seas. With the great process of China's modernization in 2 1 century, a Shanghai metropolitan area, which includes Jiangsu, Zhejiang and Shanghai 15 cities, stretches for 300 kilometers, accounting for more than 0/5% of the national GDP, ranking first in China and sixth in the world, is emerging. By establishing a foundation, we can absorb the capital and resources of the Yangtze River Delta more effectively and promote cultural cooperation, integration and innovation in the Yangtze River Delta. At the same time, through project cooperation, mutual entrustment and cross-funding with overseas cultural foundations, Shanghai culture will be promoted to the world, participate in international competition and exchanges, and win-win with outstanding cultural achievements of various countries.