Online activity digital IP empowers traditional culture
"Visit temple fairs online" x "Peace elite"
On 20021,Guangfu Temple Fair cooperated with Tencent's well-known game brand "Peace Elite", and launched Guangfu Temple Fair "Online Temple Fair" X "Peace Elite" for the first time on 20021,which realized the strong combination of traditional culture and trend culture brands, and put Guangfu elements into the world of 30 million players to jointly create "four holy cities".
Online temple fair entrance: /whg- wechat /pages/index.jsp? from=groupmessage
Brand-new technology takes you to the online cloud for sightseeing.
The online cloud tour of "5G+VR slow live broadcast" is one of the major initiatives of Yunyou Temple Fair. Through the static display of online travel homepage, people can use the 5G+VR live broadcast technology provided by China Unicom to visit famous cultural attractions and exhibitions in Yuexiu District without leaving home, and use the latest digital technology to learn more about Guangfu culture and Yuexiu attractions. In the future, Guangzhou Unicom will continue to explore the 5G+VR smart cloud tour in conjunction with various units of Yuexiu District Cultural and Sports Brigade to help Yuexiu District's cultural tourism industry further develop in the direction of innovation, intelligence and refinement.
Online interactive games are interesting, fresh, fun and meaningful.
Interactive games are interesting-through the combination of online and offline, design questions related to Guangfu culture or punching cards, so that participants can have a prize to punch cards and better understand the connotation of Guangfu culture. Online solve riddles on the lanterns promotes fine traditions and festival culture, and promotes festivals and epidemic prevention work; Punching in at Guangfu 12 combines questions and answers related to Guangfu cultural knowledge with traditional 12, and hides 12 mysterious answers in Yuexiu historical sites and cultural sites, so that participants can further deepen the cultural connotation and historical characteristics of Guangfu in the process of solving puzzles.
The offline layout of the offline temple fair is a perfect aid to the online temple fair.
(1) Yuanxiao Temple Fair Exhibition: During the temple fair, Yuanxiao Temple Fair and charity fund temple fair exhibitions will be held in Yuexiu Cultural Center. At the same time, it will cooperate with Guangdong Chuanghui to display outstanding animation works, show the IP and surge of animation culture, focus on the creation of animation culture, and enhance the popularity and influence of Guangzhou animation brand in Greater Bay Area cultural industry.
(2) Re-taking the Red Tour: This online temple fair and Eagle Tour Sports launched the inter-city shuttle punching activities of red culture, organically combining "red+public welfare", taking the red revolutionary history as the background, combining urban orienteering and game tasks, running through the red cultural venues in Yuexiu District, connecting historical stories in series, and setting different tasks in the venues; Clues to complete the task are presented in the form of puzzles, and with game props and navigation systems, red scenic spots such as * * *, martyrs cemetery and agricultural lecture hall are connected in series, turning the red tour into an interesting and wonderful journey.