The situation of the fund market is from 10w+ Ruiyuan Chen Guangming, the protagonist of the explosion, to? Kun Kun flies bravely, and ikun will always be with you? Ivanda Zhang Kun, and then what? Make money, manager Cai, lose money, vegetable dog? Noan Cai Songsong, the fund circle is carrying out a massive star-making movement.
However, different from the previous star-making in various fields, today, when the rice circle culture invades everything, fund managers truly experience everything in the life of traffic stars, full of magical realism.
On March 3rd, 20021year, the news that many fund managers will be invited to record the variety show "Everyday Up" is flying all over the sky. China Fund Industry Association issued "Fund Industry Public Offering Education and Publicity Initiative", which clearly stated that entertainment is strictly prohibited in fund public offering education and publicity. Subsequently, major fund companies expressed their views and related variety shows were cancelled.
The first fund manager to prove his flow on the Internet in China was Chen Guangming. These three words are equivalent to the media circle? Traffic code? It seems that as long as there is the word Chen Guangming in the title of the manuscript, the flow of the manuscript will be stable.
This is mainly due to Chen Guangming's strong star aura. He once achieved excellent performance of 700% yield in Zhengdong Asset Management Company for eight years. 20 18 joined hands with Fu Pengbo and other big names to set up Ruiyuan Fund, and then he created every new product? Sales miracle? The final subscription scale of Public Offering of Fund for the second time even reached an astronomical figure of over 654.38+000 billion. Although he is very low-key and rarely gives interviews, but? Chen Guangming? These three words are enough to help media reporters win 10w+.
That is, from then on, the brand effect of fund companies and the star aura of fund managers began to be valued by everyone.
By the end of 2020-202 1, due to the outstanding effect of fund making money, the speed of fund going out of the circle is accelerating. Among them, fund managers such as E Fund Zhang Kun, Nuoan Cai Songsong, and China Europe Fund Glen have attracted special attention in this round of fund star-making movement. But unlike Chen Guangming, have these star fund managers really changed? Internet star? Supertalk, support meeting, hot search are all here, and you passively accept a wide range? Idol operation? .
Fund managers who want to invest often keep their distance from the internet world outside of money. Most of them don't know what exaggeration is, and even hardly know Kun's name. But 202 1 year later, Zhang Kun of the E Fund completed a vivid? Rice circle science? .
So-called? Talk too much? In fact, it is a large-scale nurturance playground designed for rice circles in Weibo. The ranking of rice circle stars means his fame and flow. For example, Xiao Enhua, Yi Bo, Kun, Jackson Yi and so on. , 20 19 became popular and was called by netizens for occupying the top stars in Weibo for a long time. Four top traffic? .
Around 202 1 1 20, a fund manager even went too far.
What's the name of this super word? E Fund Zhang Kun? , because all the names are brought? Kun? Word, netizens stole Kun fans' slogans and fan names, calling themselves ikun, and put them in various expression packs with Zhang Kun's head? Kun Kun flies bravely, and ikun will always be with you? In that case.
Driven by rice circle culture and jokes, Zhang Kun of E Fund became the fund manager of C Debut. This was followed by the Zhang Kun Global Support Club, the Zhang Kun fan group and countless running ikun. In order to control the scale, Zhang Kun lowered the subscription ceiling of its funds several times, not only lowering the ceiling of E Fund's blue chips from 654.38+10,000 yuan to 2,000 yuan, but also suspending all subscription business of E Fund's small and medium-sized stocks. Close the door and thank the guests? .
Unlike idol fans who generate electricity for love, fans of fund managers have gained a lot of benefits while supporting the idol cause. Some netizens ridiculed that? Kun lets you spend money and make money. This is the best Kun Kun in the world? .
Zhang Kun and Ikun's terrier are out of the loop, accordingly, the fund has become a kind of young people's? Social talk information? . According to Yunhe data, since 20021,funds have frequently appeared on Sina Weibo's hot search, among which the hot search words include: Liquor Fund, E Fund, Novice Fund and Fund Decline. In March, the word "single fund" was in the top ten of the hot search list almost every day.
There is traffic, fame and resources.
According to the convention of entertainment circle, boarding variety shows is an important link for network celebrities to become stars. Become? The best Kun Kun? Two months later, Zhang Kun and other star fund managers were invited to record Hunan Satellite TV's national variety show "Everyday Up". But this rumor was quickly denied by the fund company.
The marketing staff of a fund company in the online transmission list confirmed the authenticity of the invitation information to the Blue Whale reporter, but it was confirmed with the news? Deny? No, the staff member said that the attitude towards the variety show recording company is different, and the public relations team tends to accept it and thinks it is a good opportunity for publicity. If it was Happy Camp, we would definitely not accept it, but because of Everyday Up, we hesitated. This is not a simple entertainment program, but it has educational attributes and certain social significance. ?
But in the end, this proposal was rejected at the inspector general's meeting. What is the reason? Tonality does not match? .
This result is good news for the invited party. A fund manager on the list said that he was surprised to be invited because he was not an outsider like Zhang Kun and Cai Songsong. It must be a good thing for some people who want to be famous, but most of us still want to focus on our main business. If we don't behave well, the pressure on online celebrities will be even greater. I still prefer research and investment itself, but exposure is interference. ?