There is a difference between a good enterprise and a great enterprise.
A good enterprise can provide products and services for the society, while a great enterprise can make the society more stable and harmonious besides providing products and services! You can also influence more people through your own behavior and social welfare.
This is the sense of social responsibility of an enterprise.
65438+1On October 26th, a joint dealer partner of Beijing Mercedes-Benz Sales & Service Co., Ltd. and Beijing Mercedes-Benz Automobile Co., Ltd. announced that they would donate100000 yuan through Mercedes-Benz Xingyuan Fund to help Wuhan and other areas with serious epidemic situation from three directions: material support, personnel care and vaccine research.
65438+ 10 month 19, the first? Funding? Complete the payment of funds.
By February 13, the epidemic prevention and control headquarters in Hubei Province 17 had received donations, and the materials began to be transported to hospitals around the country. The materials of the national medical team have arrived in Wuhan one after another, and the materials supporting Guangdong, Zhejiang, Hunan, Henan, Chongqing and other provinces and cities have been purchased and distributed. ...
Of course, the establishment of corporate social responsibility is not a whimsical donation, but a long-term, deployed and planned set of clear corporate social responsibility system.
In 20 10, the "Mercedes-Benz Star Wish Fund" jointly established by Mercedes-Benz and China Youth Development Foundation was officially announced in the Great Hall of the People.
Mainly committed to environmental protection, the cultivation of children's driving culture, the support of education, art and sports, and the radiation of social care.
At the beginning of its establishment, the Happy Music Classroom of Mercedes-Benz Hope Project was completed in 125 Hope Primary Schools, which can help about 40,000 poor children realize their musical dreams.
On 20 17, Xingyuan Fund and UNESCO jointly launched the Sustainable Livelihood Project of World Heritage Sites. Up to now, more than 500 residents of the heritage site have directly participated in the first batch of sustainable livelihood projects, and nearly 10,000 people have ushered in a better life under the benefit of the project.
In 20 18, 140 students from 6 vocational schools nationwide were funded, and in 20 19, 160 students from 8 vocational schools nationwide were funded. The subsidy standard remains unchanged, and it is still 6000 yuan per person per academic year. Up to now, * * * has benefited 300 vocational school students.
The establishment of Mercedes-Benz Star Wish Fund is an important step of Mercedes-Benz corporate social responsibility strategy, which is based on the solid practice in previous years.
Up to now, Mercedes-Benz has achieved fruitful public welfare undertakings in China, which has been highly recognized by top professional institutions and partners from all walks of life, including UNESCO, China Grand Theatre and China Tennis Association.
At the same time, the public welfare chain created by Mercedes-Benz has closely combined the majority of dealer partners and formed a positive social driving force.
A mature social responsibility service system, while serving and feeding back the society, also needs to be responsible for all "stakeholders", from its own employees, consumers, to the environment and society, all interests should be included, and splitting any part is not conducive to the sound development of society and enterprises.
For example, during the epidemic, enterprises provide employees with a safe and healthy working environment, continue to provide customers with the original basic services during the epidemic, and provide convenience for upstream and downstream industries in special periods.
As a company with a long history, Mercedes-Benz has actually integrated the concept of social responsibility into its commercial value.
In order to ensure that the customer experience is not affected by the epidemic. During the epidemic, stores, personnel and vehicles were protected and disinfected in a unified way, and door-to-door test drive and door-to-door delivery services were also provided.
At the same time, based on the principle of meeting less and not meeting each other during the epidemic, Mercedes-Benz launched the "Zero Out" online car selection at a glance; "Zero contact" online car booking, peace of mind and safety; "Zero Meeting" professional customer service is on standby 24 hours a day to answer your questions at any time; "Zero entry" online booking maintenance, one-click tire change.
And for the services that expire in the first quarter of 2020, including the original car warranty, the inspection before the warranty expires, the original factory warranty package, and the Mercedes-Benz me interconnection service, we will extend the time by time to let the love continue.
It is worth mentioning that by the end of March, Mercedes-Benz will provide 24-hour road rescue service for Mercedes-Benz passenger cars and smart owners free of charge, and 7*24 lifetime free accident rescue service for Mercedes-Benz owners free of charge.
In the development of contemporary enterprises, the concept of social responsibility has gradually been closely related to the development of enterprises. Ignoring social responsibility will even affect the survival of enterprises. Corporate social responsibility is the only process to enhance self-worth.
Of course, in the face of disaster, no one can single-handedly reverse Gan Kun, and so can Mercedes-Benz, which needs the concerted efforts of people all over the world, Qi Xin.
At present, nearly 100 enterprises have joined in the automobile industry, and the total amount of materials and cash exceeds 654.38 billion yuan.
For enterprises, under this epidemic, business operations have been affected. Doing a good job in social responsibility is the enterprise's insistence on value, which will inevitably bring opportunities and vitality to enterprises, but also bring new challenges to enterprises in all walks of life across the country. Come on, China!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.