6 18 refers to the large-scale promotion activities in JD.COM on June 18 every year, which usually lasts for a period of time. Some e-commerce platforms will also carry out promotional activities at the same time. On the JD.COM platform, there are the following waves of activities:
1, pre-heating stage: the promotion period is from June 1 to June 10, aiming at pre-heating the official activities on June18, and issuing some pre-sale coupons.
2. The first round of activities: June10-June 18, which is the first wave of activities of the whole 6 18 promotion, including some new products, brand sales and flash purchases.
3.6 18 official activities: mainly held on June 18, covering all kinds of goods, including digital products, household appliances, beauty cosmetics, clothing, fresh food and so on. , and integrated various activities such as discount, discount and full reduction, which is the most concerned part of the whole promotion of 6 18.
4. Ongoing activities: After 6 18 activities, there are often some activities such as snapping up, killing seconds, clearing the warehouse, etc., and the time is about a few days after the official activities of 6 18.
The origin of 6 18 activity
The origin of 6 18 activity can be traced back to 20 10, when JD.COM Shopping Platform held the first "6 18 Super Online Shopping Festival" on June/8 to celebrate its seventh anniversary.
This is the first time that China has actively planned and launched its own large-scale e-commerce promotion activities, which has become a bold attempt by the electric business community. JD.COM Mall holds similar promotion activities every June 18, and gradually becomes one of the important promotion nodes in the domestic e-commerce industry.
The reason why 6 18 became a successful promotion name lies not only in the efforts and innovation of JD.COM Mall, but also in the ingenious timing of the event.
June is the "midsummer sales season" in China every year, which happens to be the alternation of the first half and the second half. Many consumers will also buy their own products during this period.
6 18 activity has also become a good opportunity for many brands and businesses to release new products, which can not only help promote new products, but also promote sales growth.
The success of the 6 18 event stems from the innovation of JD.COM Mall, the right timing and the participation and support of many merchants. It also reflects the self-adjustment and innovation ability of China e-commerce industry in the face of fierce competition.