Sales channel is one of the most important assets of an enterprise, and it is also the most changeable asset. It is the path taken by enterprises in the process of delivering products to consumers. This path includes sales organizations, agents, distributors and retail stores set up by enterprises themselves. For products, it is not to add value to the product itself, but to increase the added value of the product through services.
For enterprises, sales channels play the role of logistics, capital flow, information flow and business flow, and complete tasks that manufacturers are difficult to complete. Enterprises with different industries, different products, different scales and different stages of development have different forms of sales channels, and most sales channels go through these two links from dealers to retail stores.
Foresight control
As mentioned in the fifth discipline, corporate vision is the primary task of business leaders. An enterprise without vision is an enterprise without soul, an enterprise that can only make money, and an enterprise that has no future. Although the quality of domestic distributors is generally low, it is normal not to have their own long-term planning, but manufacturers must have their own long-term planning.
Because every business should consider the development of the last home, the market opportunities are limited. I mainly do the distribution of products of company A, that is to say, I probably gave up the distribution of similar products of company B ... If there are problems in the operation of company A after a few years, and company B is booming. Then the banker chose to go home and paid a huge opportunity cost.