The Beijing News (Reporter Wang Ziyang) On July 22nd, Xicha held a donation ceremony for industrial poverty alleviation in Redmi, Honghe, Yunnan, and launched the charity plan-Aixicha "Love Plan". This is after the environmental protection activities in June, Xicha once again exerted its strength in the field of public welfare. Yunnan Honghe Redmi Industrial Poverty Alleviation Public Welfare Project was initiated by Xicha and China Foundation for Poverty Alleviation for the first time. Xicha will donate 2 million yuan for industrial support within two years.
Xicha
It is understood that this time, Xicha and China Foundation for Poverty Alleviation will provide help from a more professional perspective. To fundamentally solve the problem of Hani farmers in Yunnan, we must start with increasing income. This means that aid is not only financial aid, but also the introduction of modern agricultural technology and management methods to improve the level of industrial development in a more scientific way.
Xicha
Ding Yadong, Deputy Secretary-General of China Foundation for Poverty Alleviation, introduced that China Industrial Poverty Alleviation Foundation and Xicha jointly launched an industrial poverty alleviation project in Honghe County, Yunnan Province, a key county for poverty alleviation and development, to promote innovative exploration of poverty alleviation industry development in poverty-stricken areas. The two sides will take Redmi Terrace in Honghe County as the breakthrough point, and purchase locally produced Redmi through incubating agricultural business entities, deepening product quality, cultivating regional public brands of agricultural products and responsible consumption.
Xicha
It is understood that in this helping activity, Xicha specially developed two kinds of love Redmi bags-smoked chicken slices and coconut purple potatoes, which were launched at Xicha National Hot Wheat Store on July 19. By linking market channels, Xicha supports the systematic upgrading of terraced Redmi industries, drives farmers to get rid of poverty and increase their income, and advocates consumers to support industrial poverty alleviation projects with sustainable hematopoiesis.
Huo Wei, senior public relations director of Xicha Media, said that Xicha Club has been taking on its social responsibilities. Starting the tea charity plan of Love HEYTEA also opened the first step of the tea charity journey. In the future, Xicha will also participate in public welfare projects assisted by vulnerable groups and continue to give back to the society.