Fashion MBA program

Relying on Donghua's profound fashion heritage, integrating Shanghai's diverse fashion culture, based on the forefront of fashion management development, and gathering the superior resources of the fashion industry, we will make every effort to build the first MBA program with the characteristics of fashion management in China. Create a training mode that combines theoretical teaching with practical application, senior professors with fashion coffee, and fashion trends with future technology. Aiming at the business model and competition trend of pan-fashion industry, we will create a high-end professional communication platform for students.

(1) Project features?

① Fashion section, deepened vertically. Set up a "Fashion Plus" feature module, covering professional courses such as fashion manufacturing, fashion psychology, fashion brand, digital marketing and fashion technology. , fully stimulate students' fashion inspiration.

2 Fashion workshop, knowing and doing in one. Combined with the actual problems of enterprises, some courses go into enterprises and managers to analyze and study the actual problems of enterprises; Combined with teachers' scientific research, students participate in writing management consulting reports to provide innovative solutions for enterprises.

③ Fashion culture and immersion experience. In the colorful second class of fashion culture, students have the opportunity to participate in the iFashion MBA bimonthly salon and fashion activity show and experience the cutting-edge fashion culture.

(2) Cultivation methods?

Part-time (directed employment), the academic system is 2.5 years, and the longest study time is no more than 5 years. Generally, it is arranged to study on weekends and spare time, and its hukou, personnel files, medical insurance and party-group relations are still retained in the original work unit.

(3) Academic degree?

Complete the required credits according to the training plan within the specified years, complete the master's thesis and pass the thesis defense. After passing the examination, you can obtain the graduate diploma and MBA certificate of Donghua University.