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Why do securities companies always suggest buying funds?
Many customers with millions of assets only create a fee of several hundred dollars a year for securities companies, and it is difficult for securities companies to survive. It is inevitable to find some innovative businesses, and the fund business is one piece. Fund companies will give securities companies a share and handling fee to increase their income.

At present, the stock account commission is transparent, and now the commission income is very low. In addition, the market is not particularly prosperous, and commission can not bring ideal income to account managers. Moreover, once a customer loses money in stock trading, the willingness to continue trading is relatively low, which is not conducive to the continuity of customers. Funds are different. Compared with stocks, the risk coefficient of the fund itself is lower. In addition, the fund advocates long-term investment, which makes customers more viable.

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Matters needing attention

We should pay attention to arranging the proportion of fund varieties according to our own risk tolerance and investment purpose. Choose the fund that suits you best, and set an investment ceiling when buying partial stock funds. Be careful not to buy the wrong "fund". The popularity of funds has led to some fake and shoddy products "fishing in troubled waters", so we should pay attention to identification.

Pay attention to the later maintenance of your account. Although the fund is worry-free, it should not be left unattended. Always pay attention to the new announcements on the fund website, so as to have a more comprehensive and timely understanding of the funds you hold. Pay attention to buying funds and don't care too much about the net value of funds. In fact, the fund's income is only related to the net growth rate. As long as the fund's net growth rate stays ahead, the income will naturally be high.