Be the "Intimate Sister" of Entrepreneurs. Entrepreneurship is rarely successful right away. Serial entrepreneurs often accumulate a lot of experience. After trial and error, they will know better how to do it correctly.

The following is what I, J.L, share about being an entrepreneur’s “intimate sister”. For more entrepreneurial stories, please pay attention to the Fresh Graduate Entrepreneurship Network.

?After investing again and again, I found that the projects I invested in were basically related to women, so I decided to start a women’s industry fund.

?The founder, Ms. Dai Lu, introduced the origin of Hongxiu Capital in this way.

"Hongxiu" means: red sleeves add fragrance, show off the outside but are smart inside.

At first glance, it sounds like a cultural fund.

Ms. Dai Lu is not good at facing the camera. It seems that most investors are like this too? Maybe in this industry, low-key luxury and connotation are more popular.

As an investor in the circle said: "Investment, investment, investment is real money, hype and hype has no effect."

Ms. Dai Lu is obviously this kind of "down-to-earth" investor.

?We have not invested in many projects, only seven or eight at present. The investment quota for angel projects does not exceed 3 million, the VC investment quota is about 5 million, and the A round project quota is about 10 million.

?Introduced by Dai Lu.

She positions Hongxiu Capital as a small but beautiful segmented platform, and is determined to become that little bit of red among the green crowd of investment companies.

A few years ago, Dai Lu was still working as a fund director at Chuangdongfang. Due to his work relationship, he followed Xiao Shuilong, chairman of Chuangdongfang, to inspect the DJI company at that time.

At that time, DJI was still a little-known company.

The first time he saw aerial footage, Dai Lu was deeply moved: He thought that such a video would require a huge amount of manpower and material resources to shoot, but he never expected that a small aircraft could do it.

At that time, Dai Lu was very optimistic about DJI, but unfortunately the company at that time did not invest in it.

A few years later, DJI became a unicorn. Dai Lu couldn't help but sigh: "I didn't expect that I was quite discerning. What I was optimistic about later turned out to be!" This was the first time that Dai Lu noticed his keen investment.

sense of smell.

Later, Dai Lu met another company: Cotton Era.

This time, Dai Lu was deeply touched by the ultimate products of the cotton era, and her intuition made her think that this company would definitely succeed in the future.

?Later it was proved that my judgment was correct.

?Dai Lu said, ?As long as the product is good enough and made with care, consumers will definitely accept it.

?Although it did not participate in the specific investment process, this company directly affected Dai Lu's product outlook.

Two similar experiences allowed Dai Lu to discover her keen prediction ability in investment, which became one of the reasons why she later changed careers and became an investor.

When Dai Lu officially became an investor and invested in seven or eight projects, it was further proved that this ability was not a charade.

?It’s more intuitive than emotional.

? Dai Lu concluded.

Failure to meet expectations is failure. The project that makes Dai Lu the most delighted is Chengzhe Technology.

This is a technology company that specializes in scanning equipment, and its founder is Zhou Kang.

?I didn’t understand his technology when I invested, but the experience of the founder and his personal charm made me think it was worth investing. I invested in him after having a meal, talking on the phone once, and patting my head. I didn’t have to worry much after I invested.

, but the company's development has been very good.

?Speaking of this investment, Dai Lu seemed a little happy.

The well-known angel investor Tong Weiliang once said: When making angel investments, quick judgment is crucial. Excessive research is not that valuable.

At this time, emotional judgment may play a vital role.

This is also different from the rigor advocated by institutional investors.

The perceptuality mentioned here also means the integration of all investors’ past experiences.

?There is no doubt that Dai Lu belongs to them.

Is perceptual thinking really unobstructed? Does it ever fail? It does.

Dai Lu recounted an investment mistake he had experienced: When he invested, he thought it might become a unicorn company in the industry in the future, but later the team fell apart.

Although the company is still there and the founders are struggling to support it, it is far from what they originally expected.

Entrepreneur's "Intimate Sister" The investment circle is truly a "male society", and there are very few female investors.

Dai Lu understands this very well.

As an investor who focuses on women's industries, Dai Lu believes that the biggest advantage of female investors is that they can personally experience the entrepreneurs' (female) products. At the same time, they understand women's needs better than men.

Dai Lu believes that what sets her apart from other investors is her unique affinity.

"Many entrepreneurs called me "Mr. Dai" when they first came into contact with me, but after getting acquainted with me, they changed their name to "Sister Dai".

? Dai Lu said with a smile.

Not only that, entrepreneurs often confide in her when they encounter emotional and psychological problems.

Dai Lu has become the entrepreneur's "intimate sister".

Affinity is close to the heart.