National Development and Reform Commission my country's economy has shifted from a stage of rapid growth to a stage of high-quality development, and consumption has become the "stabilizer" and "ballast stone" for the stable operation of the economy.

Recently, the National Development and Reform Commission issued the document "Implementation Plan for Promoting the Updating and Upgrading of Key Consumer Goods and Smooth Resource Recycling (2019-2020)", which requires continuous optimization of market supply, active promotion of updated consumption, improvement of consumption support capabilities, and smooth resource recycling.

Promote the formation of a strong domestic market.

Against the current background of weak global economic recovery, prevailing protectionism and unilateralism, the issuance of the document is of great significance to promote my country's consumption upgrade, continue to release the potential of domestic demand, and promote higher-quality, more sustainable and healthy economic and social development.

1. my country has entered a critical stage of consumption upgrading. In recent years, as the system and mechanisms for promoting consumption have become increasingly perfect, innovation driven by a new generation of information and communication technology has been unprecedentedly active, new supply models have continued to emerge, and new consumer demands have continued to be stimulated. my country’s consumption development has shown a comprehensive Orientation upgrade situation.

The trend of consumption improvement and upgrading is accelerating.

my country is in the stage of moving from a middle-income country to a high-income country, with per capita disposable income reaching 28,228 yuan.

The increase in consumption power has led to the continuous upgrading of consumption. New consumption concepts such as green, safety, and enjoyment are deeply rooted in the hearts of the people. People are no longer satisfied with low-quality and low-price products and services. Personalized, niche, and high-end demands are rapidly released. Traditional

Survival and material consumption is changing to development and service consumption. Intelligent, information-based and experiential consumption has formed a new trend, and new growth points of consumption have been continuously cultivated and expanded.

New supply capabilities are nurtured and grown.

A new round of industrial revolution characterized by accelerated innovation, penetration and integration of information network technology is emerging globally, forming a historic intersection with my country's industrial transformation and upgrading, providing opportunities for my country to comprehensively optimize and upgrade its industrial system and promote the overall leap of the entire industry chain. window.

Emerging industries continue to develop and expand, and the digital economy, platform economy, sharing economy, smart economy, etc. are developing rapidly; traditional industries are accelerating their transformation and upgrading in the direction of digitalization, networking, and intelligence, the conversion of old and new driving forces is accelerating, and the quality and efficiency of supply have been significantly improved.

, to better adapt to the development and changes of total demand and demand structure.

Domestic demand has become the main driving force for economic transformation and upgrading.

At present, my country's external environment is complex and severe, and the economy is facing downward pressure. The driving force for economic growth must be focused more on expanding domestic demand.

Deepening the supply-side structural reform and promoting the updating and upgrading of key consumer goods can enhance the fundamental role of consumption in economic development, help optimize the major proportional relationships between production and consumption in the national economy, build an economic development model that is in line with my country's long-term strategic interests, and promote economic development. Stable and healthy development.

2. The development potential of consumer electronics products is huge. With the development of 5G, Internet of Things, artificial intelligence and other technologies, the consumer electronics industry represented by 5G terminals, flexible displays, ultra-high definition and virtual reality industries will enter the fast lane of development, and product innovation will

The level and supply quality continue to improve, becoming an important hot spot for continued growth in the consumer field.

The commercial use of 5G stimulates the consumption of new smart terminal products.

2019 is the first year of 5G commercialization. With the characteristics of high speed, large connection and low latency, 5G will become an important pillar for smart terminals to expand new functions and forms, inspiring a new round of smart terminal consumption upgrades by residents.

According to IDC estimates, global smartphone shipments will stop falling and rebound in 2019, growing by about 3% year-on-year.

At the same time, 5G will form a convergence effect with big data, artificial intelligence, the Internet of Things, cloud computing, etc., and promote the Internet of Everything towards the era of Intelligent Internet of Everything, with trillions of smart wearable devices, smart home appliances, smart cars, smart robots, etc.

Terminal equipment will enter the fast lane of development.

Flexible display accelerates the transformation of consumer electronics products.

With its advantages in display quality such as resolution and color gamut, flexible displays are increasingly replacing liquid crystal displays.

Static flexible displays with full-screen and curved screens as main features have been widely used in mobile phones, TVs, computers, tablets, wearable devices, VR and other fields, and the market size continues to expand.

Relevant data shows that the supply capacity of flexible OLED panels will account for more than half of the total OLED production capacity in the fourth quarter of 2019, becoming an important driving force for the popularization of OLEDs.

At the same time, as terminal manufacturers such as Samsung and Huawei actively promote the maturity of folding screen mobile phones, dynamic flexible displays with folding, curling, stretching and other characteristics will also be widely used.

Ultra-high definition terminal products have entered a period of explosive market growth.

Ultra-high-definition video is a new round of major technological innovation after video digitization and high-definition.

my country's ultra-high-definition video industry has formed a good trend with terminals taking the lead, channel construction steadily advancing, and industry applications initially emerging.

As of the end of 2018, there were 110 million 4K TVs. Guangdong Radio and Television and CCTV have successively opened 4K trial channels. In order to promote the popularization of 4K live channels, it is expected that by 2020, 4K TV terminal sales will account for more than 40% of total TV sales.

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