financial online marketing is a new marketing method, which is based on the internet and uses the interactive sum of digital information and financial online media to help realize marketing goals. It covers a wide range, including banking, insurance, securities, futures, foreign exchange, leasing, guarantee, finance, investment, funds, payment, etc., as well as derivative software, training and other sub-industries, mainly relying on bright advertising and attractive financial investment profits. The level of creativity is the most critical, which depends on people; The rhythm of communication is generally carried out in accordance with the process of pre-potential, suspense, notification, detonation, doubt, clarification and re-detonation, and there is not much mystery. It is inevitable to attract young people to do financial online sales without technical level.