Fund marketing is a new term in recent years. Many job seekers ask what is fund marketing. In fact, it is a kind of marketing. The so-called marketing is how enterprises discover, create and transmit value to meet the needs of some target markets and make profits at the same time. Marketing is used to identify unsatisfied demand, define and measure the scale and profit potential of target market, and find the most suitable market segment for enterprises to enter and the market supply suitable for this market segment.

Therefore, fund marketing is the general name of a series of activities such as fund product design, sales and after-sales service carried out by fund sales organizations from the needs of the market and customers, and it is the marketing strategy adopted by fund sales organizations to pursue profit maximization!