celebrity's persistent story 1: Harlund? Sandoz
There was a man who experienced 19 failures in his life, but he said: One success is enough. At the age of five, his father died, leaving no property. His mother went out to work, leaving him at home to take care of his younger siblings and learned to take care of himself.
at the age of twelve, his mother remarried, and his stepfather was very strict with him, often beating him up when his mother was out.
at the age of fourteen, he dropped out of school and started a vagrant life.
At the age of 16, he lied that length of military service had joined an expeditionary force, and was sent home early because he got seasick badly during the voyage.
at the age of eighteen, he married a daughter-in-law, but after only six months, the daughter-in-law sold her property and fled back to her family.
at the age of twenty, he worked as an electrician, drove a ferry, and later worked as a railway worker. None of them worked smoothly.
at the age of 3, he worked as a salesman in an insurance company, and then resigned because his boss fell out with him because of the bonus.
At the age of thirty-one, I studied law by myself, and at the instigation of my friends, I started practicing law. At one trial, I actually fought with the parties in court.
at the age of thirty-two, he lost his job and lived a very difficult life.
At the age of thirty-five, misfortune befell him again. When he drove past a bridge, the steel rope of the bridge broke, and he fell into the river with his car and was seriously injured.
at the age of forty, he opened a gas station in a town, and a lawsuit was brought because he hurt his competitor by pulling an advertisement.
at the age of 47, he divorced his second wife, and his three children were deeply affected.
at the age of sixty-one, he ran for the Senate, but he failed in the end.
at the age of sixty-five, the government built roads and demolished his newly prosperous restaurant, so he had to sell all the equipment at a low price.
at the age of sixty-six, in order to make a living, he went to small restaurants all over the country to promote his fried chicken technology.
at the age of seventy-five, he began to feel overwhelmed, so he transferred his own brand and patent. The new owner offered him 1, shares as part of the purchase price, but he refused. Later, the company's stock rose, so he lost the opportunity to become a billionaire. At the age of eighty-three, he opened another fast food restaurant, but he started a lawsuit against others for trademark.
at the age of eighty-eight, he finally achieved great success, and his name was known all over the world.
He is the founder of KFC-Harlund? Sandoz
In fact, you suffered before, all of which were to prepare for future success. As the saying goes, failure is the mother of success.
Story of Perseverance of Celebrities 2: Chen Kaiwu
A talented businessman comes from Chaoshan. When it comes to tide merchants, Guangdong people have the impression that they are pragmatic and hard-working. As the most important branch of Guangdong businessmen, Chaozhou businessmen occupy an important market position in real estate development, household appliances, clothing, watch retail and 11 industries.
Chen Kaiwu, a Chaoshan native from Huilai County, Jieyang, has the genes of hardworking and enterprising businessmen. His pioneering course shows us the entrepreneurial spirit of the tide merchants. He started from scratch as a small vendor, and after more than 2 years of hard work, he became an industry leader in Guangdong's watch industry, and spent billions of dollars to establish Baiyun (international) famous watch city with advanced consciousness, leading his own company and industry enterprises to transform from wholesalers to brands.
look for opportunities with courage. Seek development
Be brave and resourceful. For tide merchants, where? Profitable? Where did they go? Businessmen have no domain? In line with? Can a small business make a fortune? Concept, do whatever you make money to break into the mall bravely; At the same time? Don't do business if you are not familiar with it? Seek a bigger market with a keen eye.
In early summer, the reporters and their party came to Baiyun (International Watch City) located in Wanda New Town Plaza, and when they entered Chen Kaiwu's office, they were attracted by the strong cultural atmosphere here. The calligraphy and painting on the wall and the furniture in the room reflected the owner's taste. Chen Kaiwu, who is 4 years old, is in high spirits and looks younger and more energetic than his peers. Speaking of his original intention of doing business, Chen Kaiwu made no secret that it was because of his poor family that he began to live independently at an early age.
Chen Kaiwu was born in an ordinary peasant family in Huilai County, Guangdong Province in 1974. Since childhood, his family has been poor and his life has been stretched. It is common for him to support his family with his parents' meager income and not have enough to eat. The frugal and hard living environment and the heavy burden of life made him look at the green hills and wilderness. Relying on mountains to eat mountains? The idea. Just do it, he resolutely contracted more than 3 acres of barren hills and dry gardens in the village to cultivate and plant. With strong body and hard work, he went out early and returned late, planted crops and fruits and vegetables in pieces of wilderness gardens, and finally solved the problem of food and clothing in a few years. ? Think about change if you are poor, and change is organic? From then on, the idea of "The New Year" took root in his heart. The tempering of reclamation in mountainous areas has also established a good will and character for him to go out of his hometown to work and start a business in other places.
At the age of 15, Chen Kaiwu came to Guangzhou from his hometown. At first, he helped his relatives in the video game business to move goods. One day two years later, when he delivered goods to customers, he saw many stalls selling watches near the railway station. They were fashionable, cheap, fast and convenient, and the business was booming. He felt that this was a good business opportunity, so he had the will to be his own boss. He borrowed money from relatives and friends to raise funds, and finally made a sum of money, rented a small stall, bought a batch of watches, started a business, and thus entered the watch industry.
when he really entered the business, Chen Kaiwu discovered that doing watch business is not as simple as he imagined, and the industrial chain of the whole industry is very long. A watch includes a watch core, a watch case, a watch chain, etc., which needs the cooperation of several manufacturers. After several years in the watch retail business, he thinks this is in Guangzhou. Millennium business capital? The watch business radiates all over the world, and the platform for wholesale is bigger. Therefore, he turned his entrepreneurial direction to the wholesale expansion of the upstream industrial chain of the retail industry. Due to lack of funds, he had to beg for loans again, and finally bought a small stall near Zhanxi Road, and cooperated with some manufacturers to start a wholesale watch business.
With persistent efforts and his vision of the development trend of the watch market, Chen Kaiwu's business gradually improved and prospered, making him earn the first pot of gold. In 27, Chen Kaiwu, who worked hard for many years, founded? Guangzhou Yuyi Watch Co., Ltd.? And continue to develop with innovative vision, and become the leading enterprise in Guangzhou watch industry. Therefore, Chen Kaiwu is respected by the industry and has been elected as the executive president of Guangzhou Watch Industry Chamber of Commerce and the vice president of Guangdong Watch Industry Association.
Strive for new market and win customers with credit
Be innovative and trustworthy. In the complicated and unpredictable competition of shopping malls, only by keeping pace with the times and constantly changing with the times can we stand on the forefront forever. At the same time of innovation, we must keep our reputation, which is also one of the biggest characteristics of the business management of Chaozhou merchants. Compared with Shanxi merchants who won by investment calculation and Huizhou merchants who are famous for their shrewdness, Chaozhou merchants? A promise is a promise, a promise is a promise, a promise is a promise, and a deed is a result? These have helped them win stronger partners, more loyal customers and more lucrative benefits.
With the continuous expansion of business, Chen Kaiwu has more partners, and his sales business has even spread to Southeast Asia. But Chen Kaiwu realized, To achieve long-term development in the watch industry, we must find ways to build our own brand. ? He said that Switzerland is the most famous manufacturer of high-end watches in the world, and many brands have a history of more than 1 years. If you are only satisfied with OEM, you will always work for international brands. China has a population of more than one billion, a huge market and a large space for national brands, which is the development direction of the watch industry. He is determined to build his own watch brand.
after deciding to be your own brand, the next step is product positioning. There are two kinds of watch brands: one is fashionable, paying attention to style design, keeping up with the trend, and the speed of upgrading is very fast. Many consumers buy watches just like buying decorations, and a dress is matched with a watch. The other type is the classic type, which wins by its characteristics and quality. The style is relatively fixed, and it pays attention to the grade and quality of watches. He took the second category as the positioning of his brand and launched? Swiss Uichi? 、? Lei Yu? Brand.
in terms of business strategy, Chen kaiwu sticks to it? Survival by quality, development by reputation and way out by innovation? Our business philosophy is to win the competition with high-quality products in a down-to-earth manner. Chen Kaiwu visits the World Watch Exhibition in Switzerland every year to learn about the latest technology and trends in the industry. Spend a lot of money to hire high-level designers and constantly introduce new watches; Work closely with downstream operators to increase product promotion. Now his watches are mainly exported, while the proportion of domestic sales is around 3%.
in 213, the economic situation was in a state of caution, and many investors and businessmen held a wait-and-see attitude towards project investment and construction. Chen Kaiwu believes that there is neither absolute prosperity nor absolute adversity for the ever-changing market economy. The key lies in judging the situation. Dangerous? Zhongyu? Machine? Seize the opportunity, otherwise, the market opportunity will be fleeting. After weighing the pros and cons, he decided to establish Guangzhou Baiyun (International) Watch City in 213, combining his years of experience in the watch industry and the exploration and research of Guangzhou watch market.
Baiyun (international) famous watch city is a big game for Chen Kaiwu to compete in the market, which was carefully built with hundreds of millions of yuan and was the first in China. The first floor of Mingbiao City operates well-known brands in China, including Beijing Watch, Baishengniu, DreamZ, Ebbin, shanghai table, Leo, Bentley, jiusko, Seagull, Snoopy and the well-known brands of our company, such as Icetime. On the second floor, the owner wants to operate internationally renowned brands, and at the same time, he aims at the high-end watch and second-hand watch trading market downstream of the industrial chain. Second-hand watch trading center 、? Watch identification center? 、? International watch maintenance center? , to provide consumers with different levels and all-round quality services.
This year, Baiyun (International) Watch City temporarily closed for renovation. Ambitious Chen Kaiwu intends to do high-end jewelry watch customization business. These custom-made watches are inlaid with precious gold and diamonds, and they are guaranteed not to fall in price or lose money. Even if consumers bring them back for sale two or three years later, they will buy them at the original price. ? We will make these watches into collections and build high-end brands. ? Chen Kaiwu said with confidence.
Chen Kaiwu's business map is not only in Guangzhou, but he also plans to copy the famous watch city to all parts of the country, so that consumers can buy truly reassuring international famous watches without going abroad. At present, this business has been launched, and the company has sent many professionals to major cities in China to carry out preparations? The fortification plan? .
Chen Kaiwu has been expanding his fields in business. In addition to the watch industry, he has also invested in brand clothing, jewelry, famous wine, real estate, e-commerce, finance, cultural communication and other fields. Talking about the secret of diversified development, Chen Kaiwu replied:? The first thing I invest in is to look at my character, and the other party also looks at my credibility. If you are honest, you will treat others with your heart, and others will treat you with your heart. This is the basis of cooperation. ?
in December, 211, Chen Kaiwu and a dozen entrepreneurs set up a high-end resource platform, which integrates cultural exchange, business socialization and resource integration. Guangdong elite society, he is the executive president. In Chen Kaiwu's view, businessmen have no domain, and they can do the world with faith.
Doing righteous deeds with love and making good contributions to the society
Chaoshang merchants have always had the traditional virtues of being charitable and helping the poor, and a large number of entrepreneurs and caring people with social responsibility and dedication have emerged. Chen Kaiwu is one of them: when you get rich, you don't forget to give back to the society, and the developed heart is the public welfare of your hometown.
Chen Kaiwu, who was born in poverty, has a very hard road to starting a business, and poverty has taught him to struggle and struggle in a tough environment, and he can be charitable and righteous when he is successful.
in 213? 8.17? Flood and No.19 strong typhoon? Tiantu? Successively ravaged eastern Guangdong, causing great damage to coastal towns in Huilai. Pastoral areas, fish ponds and shrimp ponds were covered with Wang Yang, houses collapsed, dams burst, fruit trees fell to the ground, and electric poles fell to the ground? Natural disasters are ruthless, and there is love on earth. In response to the donation and disaster relief initiative issued by Guangdong Huilai Chamber of Commerce, Chen Kaiwu donated 32,8 yuan in the name of executive vice president; In October, he once again donated 38, yuan to the special account for disaster relief of Huilai County CPPCC; Later, he did another good deed and donated 15, yuan to build a cultural square and road in Shijie Village, Qianzhan Town, his hometown. In December 213, Jieyang Youth League Committee? University Student Development Foundation? Established, Chen Kaiwu donated special funds to help 2 poor college students from Huilai. His deep affection for his hometown and his kindness for the rich are appreciated by the people in his hometown. Huilai County Committee and Huilai County People's Government awarded Chen Kaiwu in October 213? Disaster relief and relief, love without borders? Honors and plaques.
Chen Kaiwu not only gave generously to the victims in his hometown, but also extended a helping hand to the victims in other areas, showing boundless love.
in may, 28, he learned of the Wenchuan earthquake in Sichuan, and launched an initiative to donate money to the disaster area, and quickly made plans with the Yuexiu watch chamber of commerce in Guangzhou to donate 641,9 yuan to the disaster area. In November of the same year, together with Yuexiu Watch Chamber of Commerce, we raised 1, yuan for Mineral Spring Street Charity Foundation.
Chen Kaiwu's donation is multi-faceted, multi-level and wide-ranging. Whether it is poverty alleviation construction projects, helping rural areas to help the poor, or rewarding teaching and learning, solving the needs of poor students and cultivating outstanding talents, it is within his scope of donation and sponsorship.
since 26, he has donated 6, yuan to the elderly and disabled children in his hometown every year, and has been continuously helping his hometown to build rural roads for eight years. Former Zhan Town Government Organization in 211? Send warm during the Spring Festival? Activities, he made a special trip back to his hometown from Guangzhou, and went deep into 2 villages in the town to investigate the poverty situation with the cadres of the party and government departments of the town, and reinforced donations to send solatium and condolences to orphans, poor families and the five-guarantee elderly.
Chen Kaiwu is more empathetic to poor students, and he does not hesitate to lend a helping hand whenever they need it. Over the years, he has sponsored thousands of students, some of whom have graduated from universities and become useful talents in society. In June 212, he donated 4, yuan to help 8 poor high school students in poor mountainous areas in the province complete their studies; In August, 21 poverty-stricken college students in Huilai were subsidized by 88, yuan; Subsidize more than 7, yuan for students in Qianzhan Town. He said from the bottom of his heart: No matter how poor you are, you can't be poor in education, and you can't be bitter in children. ?
Chen Kaiwu is also actively involved in the construction of his hometown. As the executive vice president of Guangdong Huilai Chamber of Commerce, a deputy to Jieyang People's Congress and a member of Huilai County Political Consultative Conference, he cherishes every hard-won trust and responsibility, and makes suggestions for the development of his hometown, which is affirmed by the government and appreciated by his fellow villagers.
Chen Kaiwu, a shining enterprise star, has integrated the entrepreneurial spirit of Chaozhou businessmen with the style of practicing great love in his business journey, which shows us the image of a new generation of entrepreneurs in Guangdong.
celebrities hold it.