Although Meituan said that this share capital conversion belongs to the personal behavior of executives. However, as the CEO of Meituan, Wang Xing "donated" almost 654.38+08 billion with a wave of his hand, which is still very exciting.
Such a "generous" boss is exciting: are the merchants in the US Mission also "generous" in the US Mission?
I'm afraid the answer is the opposite. ...
Now Meituan has more and more businesses, but its take-away business is still "in charge of Hua Dan". This is not only the case with the US Mission, but also with contemporary people.
Office workers in the building and "lazy people" who stay at home almost all rely on take-out to "extend their lives". Not only that, if you know the tricks, sometimes you can eat the best food with the least money. Over time, the take-away business is getting better and better.
In order to make more money, merchants also began to join the take-away industry. When an industry develops to a certain stage, it is difficult to "ignore".
In the early years, the e-commerce industry rose rapidly. Some stores still insist on only doing offline, and over time, the revenue has dropped significantly.
So in order to "survive" and earn more money, online channels are basically opened one after another. When live broadcast with goods became popular, these offline stores were the first to join the industry.
In the catering industry, the take-away field is similar. For many businesses, joining platforms such as Meituan Takeaway is only a helpless move under the background of the times. And like many e-commerce platforms, the contradiction between merchants and platforms is "repeatedly prohibited".
As a takeaway order, we sometimes feel this way. A restaurant that often orders may suddenly increase its price. After consulting the boss, they spoke frankly just to cope with the rising platform commission.
In this case, what is the contradiction between the platform and the seller? For the US Mission itself, how much can a single order earn?
The first quarter financial report of Meituan 202 1 has been released, with an average daily transaction volume of 32.3 million. Judging from the amount of takeaway transactions, the total amount is 654.38+042.7 billion yuan.
Taken alone, the two figures are still relatively high. However, if the average is on each order, in fact, the profit of each order of the US group takeaway is only 38 cents. Such a profit achievement, in fact, the total profit is only 1 1 billion yuan (0.38 * 30 million yuan).
However, it is obvious that the commission of merchants on the "Tucao" platform has been rising, and the US group has drawn more and more. Why is the US Mission earning only 0.38 yuan per order, not as good as a bottle of mineral water?
To sum up, it is only because of the "spending" in four aspects: R&D investment, new business development, rider-side investment, and user and merchant subsidies.
Needless to say, the latter two are as inevitable as paying employees. What are the first two? In fact, it is to cope with the development of an enterprise.
For enterprises, technological innovation is very important for long-term development. Look at many brands that have stepped down from the altar, most of which were eliminated by the times because of their lack of innovation ability.
If you want to have your own "foothold" in the big environment, innovation can't be lost. This is also one of the important reasons why the take-away transaction volume of Meituan is as high as 65.438+0.427 billion yuan, but the profit per order is only 38 cents.