Five major trends and four key points in the development of the cold chain logistics industry. The traditional logistics operation method must first innovate in the business model and refine more value services and value-added service functions.

Scattered, chaotic and small cold chain logistics formats must cooperate sincerely and create a macro pattern of sustainable development.

Energy conservation and emission reduction are the ultimate direction for the development of the green cold chain industry, and green infrastructure construction and electric logistics vehicles will receive priority development.

In the "Internet +" era, industries remain open, open and transparent.

The supply chain of modern society is about you and me, and you among me. The "Big Data Development Action Plan" passed by the State Council in August this year guides logistics to stay ahead of consumption. Only by sharing can cold chain information be infinitely expanded and obtained.

Complementary advantages and resources.

Liu Jing believes in the future development characteristics of China's cold chain logistics industry, and he predicts that the industry will present five major development trends.

Trend 1: The cold chain logistics market maintains steady and rapid growth. Three major factors have promoted the steady and rapid growth of the cold chain logistics market. It is expected that the average annual growth rate will be 21% in the next 3-5 years.

One is internationalization.

The domestic pilot free trade zone has expanded, and the categories and quantities of imported fresh food have increased significantly. After APEC was held, the Asia-Pacific Free Trade Zone made greater breakthroughs, which in turn brought new opportunities. At present, the China-South Korea and China-Australia free trade zones have made substantial progress.

The second is standardization.

Domestic per capita consumption power has increased, the quality requirements for fresh food have increased, and awareness of cold chain standards has strengthened; domestic regulations and regulatory measures have been further improved, coupled with the upgrade of supporting infrastructure, boosting the healthy development of the cold chain industry.

The third is the rural market.

The activation of rural market demand and the movement of agricultural products into cities and abroad will further stimulate the development of the cold chain logistics industry.

Trend 2: Fresh food e-commerce promotes the upgrading of cold chain logistics models, and the internationalization of e-commerce accelerates the internationalization of domestic cold chain services, promotes the entry of international fresh food brands into the Chinese market, and increases the requirements for comprehensive service capabilities and cold chain supply with distribution functions.

Chain-type enterprises are rising rapidly.

Domestic cold chain companies have begun to follow national strategies and gradually go abroad, and cross-border acquisitions have become a new trend.

E-commerce going to the countryside promotes the new thinking of cold chain going to the countryside. The construction of cold storage in the urban-rural fringe area has ushered in great development opportunities. The demand for agricultural products to go to the city and go abroad has accelerated the development of the F2C model.

Deep processing and brand building of fresh products are on the agenda, and products such as Yangcheng Lake hairy crabs, Northeast Wuchang rice, and Chu oranges will increase.

Trend 3: Cross-border competition takes on more diversified characteristics and new competitors continue to emerge.

The analysis results of the structural characteristics of the top 50 cold chain companies over the years show that in addition to the direct entry of manufacturers, the entry of traditional logistics companies, and the entry of e-commerce, traders (traders and freight forwarders in the fresh food import trade) and refrigeration equipment manufacturers have entered the cold chain with high profile.

Chain logistics industry, I believe there will be followers in the future.

The service forms of cold chain logistics are also more diversified.

Traditional services centered around transportation, such as cold chain trunk transportation, cold storage, cold chain home delivery and other cold chain packaging industries, and cold chain certification services, including product traceability, supplier rating, construction of fresh product trading centers, and IT technology providers, namely

Full-process quality monitoring, such as temperature, humidity and other whole-industry chain structures are taking shape.

Trend 4: A new trend emerges in the impact of capital on cold chain logistics. The traditional investment model of expanding scale and improving services will continue.

Capital around the industrial ecological layout will also appear (similar to the National Cold Chain Industry Development Fund, which is dedicated to investing in cold chain infrastructure-related content, such as packaging technology, quality control systems, and industry standards, etc.).

Capital helps domestic cold chain companies conduct cross-border acquisitions.

Trend 5: Technological innovation helps implement cold chain logistics standards. Technology development helps improve the quality and efficiency of cold chain services, including refrigeration technology, food quick freezing technology, cold storage automation, packaging technology, etc.

Internet applications have had a negative impact on the implementation of cold chain logistics standards.

Competition among fresh food e-commerce companies has made cold chain service standards increasingly transparent and standardized, and the application of mobile QR codes has made dynamic monitoring of standards possible.

Market supply tool model: The future four-tier layout of enterprises. The development trend of China's cold chain logistics industry is very clear. For this reason, what thoughts do relevant enterprises have on the future layout?

Liu Jing put forward four key points: Key point 1: strategic focus, international docking of market choices, cross-border e-commerce and the Asia-Pacific Free Trade Area strategy set by APEC. At least China-South Korea and China-Australia free trade areas can make major achievements.

article.

Urban market, front-end layout under unified distribution in urban areas.

Rural market, strategic layout related to e-commerce going to the countryside and agricultural products going to cities.

Key point 2: Success factors, supply guarantee has the attribute of market cultivation, how to speed up the construction of fresh food standards and the implementation of regulatory standards, how to build a full-process cold chain quality control system for product brand building, fresh product traceability systems, fresh product deep processing, etc.

.

Key point three: Implementation, tools, supporting capital and technology are just tools to achieve goals.

Capital assistance, how capital can better help the development of the cold chain industry, how to lay out, how to choose investment areas, and then make better money.

Technological innovation, including refrigeration technology, food quick-freezing technology, cold storage automation, packaging technology; achievements must be made in the whole-process quality monitoring system, and technical means should be used to speed up the implementation of regulatory standards, such as code scanning and traceability applications.