1, word of mouth: Fan Deng always takes "relaxed, friendly and enlightening" as the brand content value, and brings enlightening content to users in a relaxed form and friendly attitude, which has been affirmed and praised by users, while Li Lei's reputation for telling classics is poor.

2. Specialty: Fan Deng has a wider collection of books and a more professional team of lecturers, including experts and scholars from all walks of life, while Li Lei's major in classical teaching is single.