What is asset fine decoration? Asset fine decoration is not a charter.

Chartering is actually a pricing and marketing tool.

The fine decoration of assets is not a unified leasing. The key is to create a legal trusteeship relationship with people.

It is easy to say, but this will actually pose a huge challenge to asset management companies. First of all, it must be a big person, and it is difficult for a small person to accept it.

For market-oriented institutions, "renovation of old buildings and improvement of stock" obviously contains huge business opportunities.

In 2007, the Partnership Law was promulgated, and RMB funds obtained legal status and began to develop rapidly.

In 2009, Su Xin resigned as the executive director of SOHO China and founded Gaohe Capital, a RMB commercial real estate private equity fund. It is understood that Gaohe Capital's main operating model is called "asset refinement", that is, after the acquisition, the asset renovation is completed.

The assets are improved, then rented out uniformly, and then sold to institutions or others to complete the exit.

At the same time, the recipient entrusts long-term asset management rights.

To put it simply, after Gaohe acquires the property at the bottom of Borui Building, it will conduct an overall renovation and uniformly rent it. After operating it for a period of time, it will then sell it.

The shops on the ground floor of Borui Building have now been unified and packaged as "high and sophisticated", and will form a new commercial district in the East Third Ring Road area centered around the surrounding dense office buildings.

This model is called asset fine decoration.

The China Enterprise Building acquired by Gaohe Capital attracted the headquarters of Fortune 500 companies such as L'Oreal ten years ago. However, as the building became older and older, companies such as L'Oreal moved out one after another.

After Gaohe Capital acquired the China Enterprise Building, it renamed the project Jing'an Gaohe Building and will spend 100 million yuan to conduct an overall renovation of the building's interior and exterior to improve the quality of the building and attract better tenants.

This merger and acquisition is also known as "Private Capital Stock Era Investment".