This is a very understandable logic. As soon as there is bad news, the share price of a product will plummet. At the same time, the collapse of the capital market will directly affect the consumer market, and then affect the current commodity sales. The same is true for the liquor sector, because all brands in the liquor sector have declined to varying degrees, so the consumer markets of these brands will also be affected to varying degrees.
First, liquor stocks plummeted.
Because the consumption tax will be levied soon, it will directly affect the sales of liquor. When the news of consumption tax came out, the market was brewing all the time, so when the market opened, all the stocks in the whole liquor sector were plummeting, and some stocks even fell directly, and the outflow of funds from the liquor sector was very serious.
Second, the stock price of liquor will affect the sales of liquor.
In short, as I said above, although the capital market cannot directly intervene in the consumer market, it will directly affect the profit and loss of the consumer market. To some extent, if the consumption tax is officially introduced, the sales of the whole liquor industry will be affected to some extent. Especially for those high-end liquors, if a certain proportion of consumption tax is levied on high-end liquors, the profits of high-end liquors will be further reduced, which will in turn affect the stock price of liquors. ?
Third, the Liquor Fund has also been affected to some extent.
Many small partners don't buy liquor stocks directly. After all, liquor stocks are generally more expensive and the entry threshold is relatively high. For those small partners who buy liquor through the fund, many people lose more than 5% in one day, and some liquor funds even lose about 7%. In a sense, the concept of consumption tax has a great influence on the liquor sector and will further increase the complexity of liquor channels.