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What do you mean by price discount?
There is a discount on the payment rate. For example, the subscription rate of the fund is 1.5%, and the discount rate is 1%, that is, the subscription rate of the fund after discount is 0. 15%.

If an individual invests in a fund of 1 1,000 yuan, the subscription fee is normally 1.5 yuan. If the rate is favorable, the actual subscription fee is 1.5 yuan.

Extended data:

The integration of Internet and fund industry is forcing low-risk funds to develop to "zero rate" (subscription and subscription rate). After the implementation of the new Fund Law in June this year, the lower limit of "40% discount" for fund subscription and subscription rates disappeared, but the continuous universal zero rate benefited from the promotion of e-commerce platforms and third-party sales organizations.

Cathay pacific fund and other companies began to launch bond funds and graded funds without subscription and redemption fees on Taobao platform last week; In addition, the third-party sales organizations of funds such as Jimmy Fund Network have also introduced some zero-rate concessions for fund subscription and subscription.

Take bond funds as an example. For early subscription of bond funds and equity funds, the subscription rate is generally around 0.8%- 1.5%. According to the previous regulations, the sales organization gives a maximum discount of 40%, and only the money fund does not purchase redemption fees.

However, after the lower limit of the rate was cancelled, the fund company did not immediately introduce free rate measures. Only a few companies, such as Hua 'an, have introduced the regulation of exempting subscription fees when converting their own money funds into other funds.

Some fund companies believe that the fund sales rate also has a cost, and the rate cannot be discounted too much, especially when it is sold through bank channels. However, Internet sales funds have impacted traditional ideas. For example, cathay pacific fund's Cathay Pacific Internet Bond Fund, which is specially issued for online channels, has zero subscription and subscription rates.

People's Network-Internet finance affects the sales rate of fund industry