Business plan of arts and crafts 1
1, general situation of project construction
Project name: lan yi Space National Characteristic Crafts Co., Ltd.
Project Owner: lan yi Space Central China Market Headquarters of Yunnan Ethnic Crafts.
Project leader: lan yi.
Project content: To build the largest brand handicraft chain store in China.
Total investment of the project: about 500,000 yuan.
Project financing: social financing is more than 300,000 yuan.
Project construction period: the construction integration period is 5 months.
2. Project overview
Lan Yi Space 200 1 June preparation. On October 23rd, 2002/kloc-0, two partners contributed RMB 1 1 10,000 to take over the Jia Fan Mega Pizza Store located in Jiang Yan Road, Wuhan, and opened it in February 16. It has been more than a year now, during which two branches have been opened one after another, all because of SARS and facade demolition. At present, there is a direct store and a Handan franchise store, and many customers are interested in joining (as evidenced by letters). During the development of blue space, there is a lot of media attention. The column "Fashion Pioneer" of Hebei TV Station was reported in advance in the form of special topics, which achieved good brand effect. Hubei TV Station, Shaanxi TV Station and sctv all pre-watched in the form of news or specialty stores, and Chutian Gold Newspaper also reported it in 1 1 this month. During the whole year's development, lan yi Space has accumulated rich professional knowledge of national handicrafts, trained two professional salesmen to sell handicrafts, and the organizers of lan yi Space have also been baptized by the market. In the process of development, Blue Space has firmly grasped the national characteristics of Yunnan, made every effort to establish the brand image of regular chain stores, and formulated relevant systems, such as membership card system, non-bargaining system and active trademark registration. Small shops selling ethnic handicrafts in Wuhan and friends who like ethnic handicrafts enjoy a high reputation.
3. Characteristics of the project
Lanyi Space has attracted much attention from the society since its opening: it was interviewed by the news department of Hubei Satellite TV only in 1 month and appeared in front of a large audience in Hubei in the form of news. With the passage of time, many friends asked about joining, but because Lan Yi Space was established for a short time at that time, it lacked sufficient experience and management ability for the development of franchisees, so it repeatedly refused. In April this year, the "Fashion Pioneer" column of Hebei Satellite TV came here and filmed a 4-minute feature film, which caused quite a stir after it was broadcast in Hebei. Many friends call or write to contact us, hoping to join our store and develop together.
The reason why Lanyi space attracts people's attention is not only the characteristics of small shops, but also related to the market demand for national handicrafts and national culture. The characteristics of Lanyi space have concentrated the essence of folk crafts in southwest provinces of China. As we all know, Yunnan is a big tourist province and a rare strong tourist province in China. It has unique natural resources, and it is also the area with the largest number of ethnic minorities living in China. There are 26 ethnic groups in the province, and each ethnic group has its own unique social culture and colorful folk handicrafts, such as butterfly specimens, tie-dyeing and batik handicrafts in Dali. The Dongba culture in Lijiang, the carefully carved woodcuts, the mysterious Naxi ancient music, the roughness, softness and purity of Shangri-La, and the originality and true knowledge of Tibetan Buddhism have attracted people's attention and attracted the attention of friends who love to travel. It is this natural condition that makes Blue Space have incomparable advantages over other handicraft shops with national characteristics: diversified handicrafts, profound national heritage and sustainable development ability.
4. Development direction of the project
The business philosophy of Blue Space is a national chain store with ethnic handicrafts as the main feature. In order to achieve this goal, the future development was fully considered when choosing the store name, so Yunnan local characteristics were not added to the store name, which is convenient for brand extension and handicraft upgrading in the future. Five months after the establishment of Lanyi Space, customers reported that our store name was unique and had no adverse effects, and actively applied for a registered trademark, and will formally obtain a registered trademark certificate in April 2004.
Joining the chain is the main direction of the future development of Blue Space. In addition, Blue Space can learn about the local market situation through the information provided by customers, develop its own direct stores in time, and gain more profits. Because some handicrafts in Yunnan or India and Pakistan are characteristic and high-grade, direct-sale stores can be set up in shopping malls or high-grade hotels and guesthouses. In the course of the company's development, we actively and steadily carry out the import and export trade of handicrafts (such as silver ornaments in Thailand, wood carvings in Southeast Asia and Malaysian tin products), so that foreigners can learn more about China's national handicrafts, and at the same time, domestic people can enjoy more foreign handicrafts.
5. Development prospect of the project
Handicraft industry has always been a high-profit industry, but now there are few companies specializing in ethnic handicrafts, and there is no national leading brand.
When the living standards of the surrounding residents are improving day by day, traveling, fashion and leisure, and returning to nature have become a way for people to pursue a happy life. The desire to buy handicrafts, embellish fashion and dress up home decorations has become the potential of blue space consumption in the future.
According to market research, Chengdu Tianyi Jewelry and Zhengzhou Xuelanghu Jewelry are successful enterprises in this industry. Chengdu Tianyi is in Wu Hanyou Direct Store. They not only developed and joined, but also wholesale handicrafts to the market, forming their own cultural advantages in India and Pakistan. After four years of development, Xuelang Lake in Zhengzhou has not only accumulated a lot of assets, but also officially launched a nationwide franchise business at the beginning of this year. At present, they have two direct stores and one wholesale store in Zhengzhou, and another wholesale store in Xi and Wuhan. In addition, there are several franchise stores. Through the market survey of the above two successful national handicraft companies, we found their advantages: the handicrafts are mainly Tibetan ornaments, and the main profits come from Tibetan ornaments; In addition, because they are well prepared and rich in primitive accumulation, they also have great advantages in website construction, handicraft expertise and company management.
Lanyi Space is characterized by selling Yunnan ethnic handicrafts. Because of its wide variety of handicrafts, it is more inclusive, among which there are many Tibetan ornaments, and the price of Tibetan ornaments in the market is relatively high, so not every customer has purchasing power. Therefore, the Ministry readjusted the price to meet the needs of various customers.
Handicraft entrepreneurship plan 2
foreword
With the development of society and the improvement of material and cultural level, contemporary people are increasingly pursuing spiritual enjoyment and visual enjoyment. In today's pursuit of individuality, amber craft production has become irresistible around us with its unique artistic charm, decoration and practicality, as well as the free-wheeling pleasure of manual work. It permeates every aspect of our life like the wind, bringing huge market prospects.
Entrepreneurship is a hard and bright way out. At present, the employment rate of undergraduates is deteriorating, especially those majoring in finance and law. However, if you can apply what you have learned to your life and develop with the development of the team, you can not only maximize your ability, but also open up a new world for your future career. As long as you believe and do your best, Sanchuang will definitely become a formal company, so that all members can realize their own value. The cause is spelled out by everyone, so everyone is the master.
The idea of starting a business in our hearts has nothing to do with rebellion, but is about a dream. How heavy is the dream? For those happy-go-lucky people, this is a dream that they once had and will soon forget. But for those who really want to realize value, dreams are the only reason to struggle!
With a great dream, we are about to start our first practical activity. For what? Meng Hui? For the early founders of amber crafts, they all had certain practical experience and literacy. The plan is to let all members accumulate experience. We should take this plan as a good start and learn more.
We are not great now, but one day, no one will say we are not great. After the real investment and entrepreneurship plan begins, we should work harder. I promised, my dream? Do you have to do it if you don't try your best? . I hope everyone can face every challenge with this attitude.
catalogue
1, ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄. Executive summary
2 ┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄4.
3. Company strategy ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ 6
4, ┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄
5. ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄.
6. Financing and capital operation ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄.
7. Financial analysis and forecast ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄1
8. Appendix ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄ ┄.
9. Team leader ┄┄┄┄┄┄┄┄┄┄13 information
1. Platform for Action
Company summary 1. 1
Handicrafts, handicrafts, that is, products made by hand from raw materials or semi-finished products, are the general name of a group of valuable works of art. Art comes from life, but it creates more value than life. It is the crystallization of people's wisdom, fully embodies human creativity and artistry, and is an invaluable treasure of human beings. As we all know, every living thing has a limited life span, and it will have its own historical end point, and our amber crafts are to make their lives last, so as to obtain eternal life. Is that why you're preparing? Meng Hui? Amber craft co., ltd? And the registered trademark is? Meng Hui? . The company is committed to making exquisite amber crafts.
1.2 products and markets
Our company designs and produces all kinds of insect specimens, life history specimens of amphibians and reptiles, amber pendants, amber bracelets and amber electronic pendants.
Handicraft has a long history in China, and it is a treasure of China's culture and art. It is famous at home and abroad for its long history, exquisite skills, rich categories and masterpieces handed down from generation to generation. For thousands of years, traditional handicraft products have always been a characteristic industry representing the Chinese nation. Traditional handicrafts are not only cultural works of art, but also daily necessities, which are closely related to people's lives. It is indeed a very strange phenomenon that fashion handicrafts are so prosperous and popular in modern cities. Some people say that this is because of nostalgia, and it is a recollection of the past manual years;
Today, in the pursuit of individuality, handicraft has become irresistible around us with its unique artistic charm, decoration and practicality, as well as arbitrary fun. It permeates every aspect of our life like the wind, bringing huge market prospects.
With the continuous development of science and technology, machines, as production tools, have reduced people's physical labor more and more; Increasingly developed electronic computers can not only perform mathematical operations accurately, but also translate one language into another to replace people's mental work. The emergence of modern robots can not only replace human hands to operate dangerous work or experiments, but also be used for artistic creation.
If it is used for writing, painting and embroidery, it is speculated that in the near future, all works of art created by human hands will be gradually replaced by scientific and technological products such as computers. Then, the skills of pottery, weaving, paper binding and handmade toys, which were closely related to people's lives in the past, gradually became unknown.
With the impact of modernization, traditional crafts are quietly leaving us. Accompanying it is the communication between people and things, and the harmony between life and nature. Today's daily necessities and handicrafts are dazzling, but there is no body temperature and feelings left by the producers.
Handmade arts and crafts are the producer's art, which comes from and serves the people. It always integrates practicality and aesthetics, and has the duality of material and spirit, not a pure artistic phenomenon. Folk arts and crafts are rooted in the most basic level of society, emerging in different ethnic groups and regions, building a solid mass cultural foundation and having a far-reaching impact on other cultures and arts.
1.3 investment and finance
The company plans to register in the School of Life and Environmental Sciences of Huangshan University.
The company encourages college students with 30,000 yuan of venture capital encouraged by the university, of which the total amount of self-raised funds by the team is * * * 1 10,000 yuan. The capital allocation is: machinery and equipment investment of 20,000 yuan, daily working capital 100 yuan.
1.4 organization and human resources
The company is a limited liability company, and its initial organizational structure is linear. The management of the company is composed of an entrepreneurial team, and the company (from: WwW.zaiDian.com Dianre. Com: arts and crafts business plan) is the responsibility of the head office. The general manager consists of marketing department, sales department, finance department, technical design department and public relations comprehensive office.
1.5 summary
Amber handicraft production and sales Co., Ltd. is committed to making exquisite and beautiful amber handicrafts, which has the advantages of short production cycle, less upfront investment and quick return of funds. Therefore, the project has great development prospects and investment value.
2. Investigation and analysis of amber handicraft market
2. 1 market characteristics
Common insects are fixed with plexiglass and then cooled to form. At present, amber handicrafts are widely used in indoor furnishings and ornaments, and are deeply loved by the public because of their high quality and low price.
2.2 Product characteristics
As we all know, there are many kinds of animals and plants in Huangshan area. In order to better preserve these specimens, using amber technology to preserve them not only has appreciation value, but also forms a new artistic culture-amber technology culture, which has become a unique new artistic culture in Huizhou and has been promoted together with other Huizhou cultures. We have a unique advantage in amber process raw materials, and our products reflect this advantage.
Handicraft Entrepreneurship Plan Chapter 3
? Time? Arts and crafts business plan
Name: Zhou Class: Chain 3 12 1 Class ID: 1504 123032 Instructor: Li Xinjian.
catalogue
Business plan 1 directory
Chapter 1: Summary of Contents
1. 1 Creation background and brief description of the project.
1.2 company basic information and management team
1.3 market analysis and marketing strategy
1.4 products, services and manufacturing
1.5 investment, finance and risk analysis
Chapter II Introduction of Enterprises
Chapter 1: Summary of Contents
1. 1 Creation background and brief description of the project.
Exquisite gift box
Polymer clay
All kinds of paper flowers
All kinds of materials needed for designing clothes.
......
In modern cities, if you don't know the fashion technology, you will never become a fashionista. It is indeed a very strange phenomenon that fashion handicrafts are so prosperous and popular in modern cities. Some people say that this is because of nostalgia, and it is a recollection of the past manual years; Others say that this is because modern cities have curbed people's hands-on opportunities, and fashion handwork has become a means for parents to exercise their children's hands-on ability. I think this is a way to relax and intoxicated. In the process of hands-on, feel the pleasure of self-labor.
Therefore, our business design team made this business plan. The feasibility and implementation steps of this scheme will be analyzed in detail in the following chapters. The whole plan includes nine parts and appendices.
1.2 company basic information and management team
The company will be registered as a limited liability company at the initial stage of its establishment. Registered capital of the company: 654.38 million yuan. The company adopts the mode of simultaneous operation of physical stores and online virtual stores. Open a physical store near the university town in large and medium-sized cities. Committed to the integration of research and development, production and sales of handicrafts. Have their own R&D studio and R&D team. As well as specialized sample shops and related distribution channels, and adopt modern information management mode to effectively integrate the whole process of production, supply and sales of the company. Through the sales and processing of finished products and semi-finished products and the development of tourism services, the company has become a diversified handicraft art development company. And adopt modern information management mode to effectively integrate the whole process of production, supply and sales of the company. By selling finished products and semi-finished products and developing online stores, the company has become a diversified agricultural product development company.
1.3 market analysis and marketing strategy
We have made a scientific analysis of the relevant markets from the macro and micro environments respectively, and come to the conclusion that DIY shop is a low-cost and high-profit business. At present, there are many DIY shops, but the promotion is not enough. And we will position the market between students and white-collar workers. Being close to low-and middle-income people is conducive to product promotion and brand reputation.
1.4 products, services and manufacturing
We mainly do DIY by hand. There are many kinds of DIY handmade products, such as paper flowers, exquisite gift boxes, handmade pottery, painting patterns on clothes, making candles, etc ... At the same time, our shop also sells raw materials for handmade products.
In order to ensure the high quality and low price of raw materials, we contacted the local garment factory and signed a suitable contract.
1.5 investment, finance and risk analysis
In this part, we use some tables to illustrate the estimated financial situation of our company. include
Yes: the balance sheet and income statement for the next five years. There are all kinds of legends. From the analysis of the line chart, we can see that this is a fast-growing business.
Chapter II Introduction of Enterprises
2. 1 corporate philosophy
Inherit and carry forward the traditional handicraft culture of the Chinese nation, create conditions to eliminate the contradictions and pressures of consumers in real life, harmonize the social environment, increase employment and improve the happiness index of residents. Fully assume corporate responsibility and help build a harmonious society.
Company tenet: do what you want to do and get the most sincere return with the least effort. Dare to think and do, and realize your dreams at the least cost.
? Meet the psychological needs of the public
The existence of DIY always seems to start from people's psychology of saving money. In order to pay less, people inevitably have to choose? Do it yourself? Give up? Machine? . I feel that it is much more affordable to do it myself than to buy it myself.
When people are tired of seeing the uniformity of industrial products in the market, or the uniformity of market products can not meet the special needs of families? Do it yourself? You can do what you need, do what you want, and make unique works in the market to meet the individual needs of consumers.
? Cultivate children's practical ability
China's children's test-taking ability is recognized as first-class in the world, but China's children's practical ability has been lagging behind developed countries in Europe and America, which is an urgent problem for China's education and China's society. Manual DIY can not only cultivate children's practical ability, but also learn from it, which opens up a lively and interesting second classroom for children and enriches teenagers' after-school life with healthy and beneficial activities.
? Meet the needs of holidays
① In Father's Day, Mother's Day, Children's Day, Birthday and other festivals that can cultivate the feelings of family members, our workshop provides exclusive DIY products. As a family gift, people also tend to make their own, abandoning the habit of buying high-end ready-made products in the past and paying more attention to a kind of material benefit and sincerity.
Friendship between classmates and friends is an important link to maintain modern interpersonal relationships, which is more beyond the material category. It doesn't matter whether the gifts between classmates and friends are expensive or not, what is important is to convey the giver's mind more accurately. For students, they have more time to do DIY and can choose some more difficult and creative works. Our shop has a variety of works to choose from, and friendship gifts are an important part of our shop, especially graduation gifts and winter and summer vacation gifts, which can fully meet the deep needs of this kind of friendship transmission.
It is also an important concept of our store to bring consumers a good mood all day. Many modern people pay attention to fashion and taste every month.
2.2 Company Profile
Time DIY Co., Ltd. is a workshop that provides handmade places, professional technical guidance and sells handicrafts. This name represents our mission to let people create with their brains and hands. Relax and feel everything around us!
? Time? DIY Co., Ltd. is a modern leisure manual workshop that combines traditional handicrafts in China and introduces foreign fashionable manual elements. DIY is the main handicraft, including making exquisite gifts, handmade pottery, dolls, bouquets, designing clothes, making their own ideal clothes and drawing their own patterns on clothes. Our DIY craft company can provide customers with the emotional gifts they want most. Customers tell us their inner needs, and we provide them with raw materials and guide them to complete their gifts. This can not only give each other a beautiful gift, but also give each other a deep affection, make each other feel polite and affectionate, and feel deep warmth.
In order to maximize the company's interests, it will enter the DIY market in the form of parallel physical stores and online stores.
Company goal: satisfy the curiosity of consumers, create a relaxed and pleasant artistic atmosphere, and pursue the maximization of the company's interests. With the help of the new leisure industry, we will strive to occupy the main share of the traditional leisure industry market and eventually occupy a certain share of the overall leisure market.
2.3 Company situation
Company name:? Time? DIY limited liability company
Registered address: Wuhu City
Note: 2065438+June 2003
Founder: Zhou
Company nature: limited liability company
Company business items: DIY small gifts
Company objectives:
Strive to occupy the main share of the traditional leisure industry market and eventually occupy a certain share of the overall leisure market. (2) Take the market demand as the production orientation and meet the needs of domestic and foreign consumers.
(3) Using modern marketing methods and scientific management methods, the company has become a demonstration site of handmade products production in China.
④ Take DIY soft pottery series and DIY colored clay painting series as the leading projects, and gradually penetrate into the handicraft market, small ornaments market and gift market, and become the representative of DIY industry, so as to create the most competitive brand for introducing more DIY projects in the future.
Registered capital of the company: 654.38 million yuan.
Company philosophy: bring happiness to customers in a convenient way.