1. Historical events of 3SBio (China) Health Industry Co., Ltd. In March 1999, it acquired Hong Kong Yufangtang Pharmaceutical Factory and established Hong Kong Yufangtang Pharmaceutical Group.
In June 2001, Ningbo Yufangtang Biotechnology Co., Ltd. was established.
In August 2002, the production and marketing center with an investment of HK$40 million officially started construction.
In April 2004, Ningbo San Birthday Products Co., Ltd. was established.
In May 2004, the first phase of Sansheng's production base and marketing center building was completed and opened.
In June 2006, the foundation stone of Sansheng Health Industrial Park with a total investment of HK$1 billion was grandly laid.
In August 2006, we obtained the National Commercial Direct Selling License.
In May 2009, Sansheng Health Industrial Park was officially opened.
In May 2009, Sansheng International Market was launched. In June 2009, the foundation stone of Sansheng Qianhu Yacht Club with a total investment of 500 million yuan was grandly laid.
In December 2009, Sansheng, China Unicom and Samsung reached a strategic cooperation and launched China's first 3G commercial project - Sansheng mobile e-commerce project.
In March 2010, Sansheng's "Second Five-Year Development Plan" was officially released, opening a new chapter in corporate development.
In November 2011, the name was changed to Sansheng (China) Health Industry Co., Ltd.
In August 2012, the Sansheng Conference Center with a total investment of 250 million yuan was officially opened.
In October 2012, Sansheng acquired the first internationally renowned winery - LUGAGNAC Winery in Bordeaux, France. In June 2013, Sansheng (China) opened its first image flagship store. 2. Development history of health care products Answer: The magic of China
Many miracles have been born on this land. Just like Einstein's theory of relativity has taken effect in China, China's health care products industry has developed rapidly in just 30 years, and it has been unpredictable.
Let me review with you the development history of China's health care products.
The development of health care products has continued to improve with the continuous improvement of people's living standards, coupled with the influence of traditional Chinese dietary therapy culture where "medicine and food have the same origin" for thousands of years, China's health care industry has naturally developed from the late 1980s to the early 1990s.
A sudden rise.
China's health food industry emerged in the 1980s and has experienced several ups and downs since its development.
The period from the late 1980s to the beginning of 1995 was the first period of rapid development of the health food industry.
At this stage, due to the high profits of health food and relatively low policy and technical barriers, more than 3,000 health food production companies have emerged.
However, the health food industry, which is only based on advertising and huge marketing campaigns, cannot support long-term development. From 1995 to 1998, the health food industry experienced a trough period, with the number of companies and sales shrinking significantly.
After 1996, the country successively issued a series of regulations on the health food industry.
Direct Selling Melee Period In 1995, Amway entered China, officially kicking off direct selling in China. Subsequently, Perfect, Tiens, Herbalife, and Longrich joined.
Direct selling in China is almost crazy. In 1998, the country began to impose a blanket ban on direct selling, and the direct selling industry gradually calmed down. More people began to look at the industry rationally, instead of dreaming of getting rich overnight. Of course, many of them were seriously injured.
Due to the gradual standardization of the industry and the rise of a new round of health food consumption boom, the health food industry entered a period of rational development after 1999.
Melatonin's Counterattack In 1998, China's biggest "negative" Mr. Shi Yuzhu successfully counterattacked and relied on melatonin products to survive. This must be mentioned in the history of the development of Chinese health care products. I believe that this period was Mr. Shi Yuzhu's darkest and most gloomy period.
The most difficult period.
In 2000, China began to abolish health drugs and rectify the health food industry. In 2001 and 2002, the health food industry began to decline sharply.
As China's overall economic situation improves, new health foods that adapt to new health concepts continue to emerge. Market consolidation has increased consumer purchasing confidence, allowing the industry to regain its vitality.
By 2004, the output value of China's health food products reached nearly 50 billion yuan.
During this period, foreign health foods began to enter the Chinese market and quickly occupied the corresponding market.
Since 2005, China's health food industry has entered a new growth period. Corporate promotions and consumer behavior have become more rational. Consumers pay more attention to quality, brand, and actual efficacy when choosing products.
Some traditional health foods with a long history have begun to gain higher market shares, such as bird's nest, ginseng, donkey glue, etc.
With the expansion of the urban middle class, the consumption culture of health food has formed and gradually shown a diversified trend. Health food companies have begun to adopt the strategy of product and brand differentiation, paying more attention to the efficacy of products and the needs of consumers.