According to incomplete statistics, up to now, more than 50 auto companies, spare parts suppliers and dealers have participated in the prevention and control work and donated relief materials. Even many car companies raised their prices after the first donation and made a second donation. At present, the donation amount of the whole automobile industry has exceeded 1 100 million yuan. So behind this huge figure, what is the donation performance of luxury brands, mainstream joint venture brands and independent car companies? Is the quota directly proportional to the sales volume?
Luxury brands: enthusiasm continues to rise, as does sales.
Although the automobile market continues to decline, the sales of luxury brands are steadily increasing. The cumulative sales volume in 20 19 was as high as 1 1.9% year-on-year. After the outbreak, luxury brands are also quite active. Among them, BMW runs the fastest. After the outbreak, BMW donated 5 million yuan to Hubei Charity Federation through china charity federation BMW Love Fund.
Mercedes-Benz and Volvo contributed the most, with a donation of100000. Among them, Mercedes-Benz's funds are mainly used to equip hospitals in Wuhan and other provinces and cities with masks, goggles, protective clothing, toolkits and other medical materials, and at the same time reward medical staff who have made outstanding contributions and subsidize sick teenagers from poor families. Volvo's donation is mainly reflected in medical emergency materials and equipment. As for Audi, in the name of FAW-Volkswagen, it cooperated with Volkswagen brand and Jetta brand and donated a total of 654.38+0.2 billion yuan.
Compared with the luxury brands mentioned above, Jaguar Land Rover's donations are more diverse, with a total amount of 8 million. Among them, 5 million uses are basically the same as those of brands such as BBA. The remaining 3 million will join hands with China Soong Ching Ling Foundation to set up a special public welfare fund, which will be mainly used in three major areas: the construction of epidemic prevention facilities in primary and secondary schools, epidemic prevention education for young people and psychological counseling for young people, so as to further improve the awareness and prevention and control capabilities of epidemic diseases in primary and secondary schools. This is different from other brands.
Mainstream joint venture brand: sales volume does not affect the donation amount.
The market sales of joint venture brands have appeared the phenomenon of ice and fire. The performance of mainstream Japanese brands has steadily improved, while Korean, legal and American brands have continued to decline, and some cars even experienced double-digit decline.
Despite the uneven performance of various brands, some car companies still suffered losses last year. However, in the face of the epidemic, all brands have fully demonstrated their sense of social responsibility and are generous enough. For example, Hyundai Motor not only donated 6.5438+million yuan, but also donated medical materials worth 5 million yuan. Toyota and Honda of the Japanese camp donated100000. Nissan and Mazda donated 8 million pounds and 2 million pounds respectively.
The funds donated by these car companies are mainly used for three purposes, including subsidizing the purchase of medical materials and related rescue work in provinces and cities with serious epidemic situations such as Wuhan, providing epidemic prevention and control command and emergency vehicle support for provinces and cities with serious epidemic situations such as Wuhan, and rewarding medical staff with outstanding contributions and emergency assistance for needy families.
Independent brand: both new and used car companies are very rich, and Geely is the highlight.
The sales performance of independent brands is greatly influenced by the market, and the polarization phenomenon is extremely serious. The sales of some enterprises with weak system strength all fell off a cliff last year, resulting in a year-on-year decline of 65,438+04% in the total sales of independent camps in 2065,438+09. It can be said that many independent car companies are tightening their belts at present. However, even so, many independent brands are generous, and the new forces facing the financial crisis are no exception.
Geely is the most eye-catching brand among independent car companies. In addition to setting up a special fund for the prevention and control of new pneumonia, it also mobilized global resources to buy 250,000 masks from Sweden and other places to support areas with severe epidemics, and donated 84 Geely Cargill cars to all parts of the country for medical work. In addition, Geely also announced an initial investment of 370 million yuan to develop an all-round health car with virus prevention function, which fully demonstrated the demeanor of a brother.
In addition, private enterprises such as Great Wall, Chery and BYD are also strongly supporting Wuhan. Among them, Great Wall donated 5 million yuan to Wuhan after launching the 20 million user care fund, and Chery and BYD also donated10,000 and10,000 respectively to help prevent and control the epidemic.
In terms of state-owned enterprises, Dongfeng Group in Wuhan is the first automobile enterprise to announce its donation. With the increasingly severe epidemic, Dongfeng has made its third donation, with the total donation reaching 7 1.5 million. In addition, FAW Group, SAIC Group and Guangzhou Automobile Group also made the greatest efforts for this epidemic, donating 8 1 10,000, 54 million and 22.35 million respectively.
It is worth mentioning that although the new car-making forces have been facing difficulties in profit and financing, they have tried their best to help Wuhan fight the epidemic. Weilai Automobile, Xpeng Automobile, Li, Weimar Automobile and Nezha Automobile donated more than150,000.
In the face of this sudden epidemic, different car companies have their own coping styles. Although the donation amount of car companies is different, the purpose is the same: to help China win the battle against the epidemic. And through the United efforts of car companies and all walks of life, we will also win this war against epidemic without smoke.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.
Is the Venture Capital Building conveniently located? How should we get there?