Yu 'ebao is a balance appreciation service and current fund management service product under Ant Financial, which was launched on June 20 13. Tian Hong Fund is the fund manager of Yu 'ebao.

Yu 'ebao is connected with Yu 'ebao Monetary Fund under Tian Hong Fund, which is simple to operate, low in threshold and free of handling fee.

In addition to the financial management function, Yu 'ebao can also be directly used for shopping, transfer, payment, repayment and other consumer payments. It is a cash management tool in the era of mobile Internet. At present, Yu 'ebao is still the largest monetary fund in China.

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Since the advent of Internet financial products such as Yu 'ebao, various disputes have arisen one after another. Not long ago, CCTV commentators published a blog post saying that Yu 'ebao is a "vampire" lying on banks, which damages the health of the real economy and should be banned.

In fact, the regulatory authorities not only have no intention to restrict its development, but hope that similar products can promote the marketization of interest rates. On the one hand, for ordinary investors, in the case that the upper limit of bank deposit interest rate has not been liberalized,

Internet financial products show their own advantages in the rate of return, which directly leads to the gradual transfer of a large number of residents' deposits to Internet financial products.

Yu 'ebao products get the agreed deposit interest rate from banks, which is significantly higher than the deposit interest rate. Ordinary investors get the interest rate that only financial institutions can enjoy in the past.

On the other hand, under the "barbaric" growth of Yu 'ebao products, China's banking industry has ushered in the best opportunity for transformation and upgrading. Although the storage cost is higher than before.

However, it can encourage banks to lower their posture and transform rapidly. The increase of storage costs in the future will help banks pay attention to the risk of maturity mismatch and help the financial system reduce leverage. This is exactly what regulators are happy to see.

Baidu encyclopedia-Yu' ebao

People's Daily Online-Why doesn't the central bank ban Yu 'ebao?