At one time, Konka TV was a well-deserved industry leader, ranking first in the domestic retail market share for six consecutive years. However, in 20 15 years, frequent personnel changes and shareholder turmoil at Konka's top level made the daily business of Konka TV completely stop, and the normal business rhythm was completely broken. In 20 15, konka TV also suffered a huge loss of several hundred million yuan, and fell out of the first echelon of domestic color TV sets. So why did Konka fall into this field?
Internal contradictions continue.
If Chen Weirong's retirement is a manifestation of the intensification of interests of all parties in Konka, then the continuous fermentation of internal contradictions in Konka is a huge stumbling block that restricts the development of enterprises. In fact, Konka's internal contradictions have a long history, mainly the infighting between the major shareholder Overseas Chinese Group and the minor shareholders. 20 15 The contradiction between the two parties intensified, which triggered the minority shareholders to "seize power and usurp the throne". They thought that small and medium-sized shareholders realized the reversal of the right to speak, but in the end, because of the defection of some individuals, this farce was ended in the eyes of outsiders. Of course, Konka himself must be aware of this problem, so he keeps changing the rudder. According to the annual report of Konka 20 15, there have been 42 changes in directors, supervisors and senior managers of Konka Company. 2065438+Since June 2005, six group management, 1 chairman and 1 supervisor have announced their resignations.
The consequences of frequent high-level shocks are directly reflected in Konka's performance. In 20 15, konka suffered the biggest loss in history, and the net loss attributable to shareholders of listed companies was as high as125.7 billion yuan, down 2488.32% year-on-year. Shenkonka also admitted in the 20 15 annual report that during the reporting period, the management of the company, especially the domestic color TV business, changed frequently, which had a great impact on the company's cohesion, staff morale, product planning strategy and operational efficiency.
How to solve your worries? Only land sales.
Lian Le depends on the success of Sunac, not to mention that its own enterprises can use the sold color TV sets to circle the earth three times. 20 17 1 1 and 70% of the shares of Kangqiao Jiacheng were auctioned in Beijing Equity Exchange. The company is mainly responsible for developing the renovation project of Konka headquarters, which was jointly established by OCT Group and Konka Group in 20 15 with a registered capital of 10 billion yuan, of which Shenkonka contributed 700 million yuan, accounting for 70%. Longguang Real Estate, which is acquiring land in Guangdong-Hong Kong-Macao Greater Bay Area, won 70% equity of the old renovation project for 6.98 billion yuan. In addition, it is necessary to pay a deposit of 840 million yuan for Shenkangjia A and repay the loan principal and interest of161000000 yuan.
The loan was repaid and the profit was given. Konka, whether in or out, is finally proud of its net profit in the low period of the color TV industry. What happened to Konka? Konka itself is not clear about this problem. The transition is a bit slow, and after a period of civil strife, the pace simply can't keep up.
The color TV industry shuffled, and Konka did not respond in time, which led to the wrong choice.
In 2007, there was a big reshuffle in the domestic TV industry. Color TV began to develop from ordinary screen to LCD screen, and LCD screen has higher requirements in design and technology than previous screens. Therefore, the traditional gameplay can no longer meet the needs of LCD screens, and major black electricity manufacturers have begun to increase investment in research and development. At this time, Konka has not responded, resulting in a slow development of its color TV business and a decline in revenue.
It may also be that Konka failed to catch up with the research and development of LCD screen under the pressure of performance, but at the same time turned to the fast-developing real estate industry, hoping to realize the growth of collective profits through real estate. This road seems to be the right choice, but Konka suffered a lot in the later period, including the conflict of interests with OCT. On the contrary, although Konka is a little behind in the research and development of LCD screens, it is not difficult to catch up in technology and funds. In other words, its wrong choice is one of the reasons for its decline.
Facing the crisis and accelerating the transformation
Konka Group, which has always wanted to transform, finally made up its mind this year and suddenly accelerated the pace of transformation. On October 2017165438+10/4, Konka sold 70% of the equity of Kangqiao Jiacheng Company through online auction, and the scarce land of Shenzhen Konka headquarters factory finally fell into the hands of Shenzhen private housing enterprise Longguang Real Estate at a price of 6.98 billion yuan. This land is known as Konka's "most valuable asset except the brand" and has now been successfully realized. How to help Konka Group complete its gorgeous turn has also become the focus of attention.
Just three days after the land sale, Konka Group announced that it would invest in a real estate project company to develop a plot with an area of 6.5438+0.37 million square meters in Sanjiangkou, Yibin. According to the announcement, Konka Group invested 65.438+0.2 billion yuan, accounting for 20% of the equity of the project development company. This is not the first foreign investment of Konka Group this year. It is worth noting that all the companies involved in stock trading on 20 17 have little connection with the main business of color TV. In June this year, Konka invested no more than 1 100 million yuan to jointly set up an industrial fund with a scale of 5 billion yuan with China Orient Asset Management (International) Holdings Co., Ltd. and other qualified investors, mainly investing in consumer electronics-related industries, TMT industries, intelligent manufacturing, new energy and new materials.
Konka Group has taken a big step in its transformation, and it has also brought some positive effects. In the tide of positive transformation of the traditional home appliance industry, I hope Konka can also open the door to light.