1. We should actively promote the system construction of "doing good according to law".

We should establish the concept of "doing good according to law", actively make suggestions to the government, cooperate with the government to improve the legal environment of public welfare undertakings, and study and solve various problems encountered in donation, rescue, investment and supervision, especially to unify preferential policies for donation and solve development costs.

By establishing a legal environment, all aspects of charity development will be more standardized, and the "glass bottle" cause will truly become a public cause and a social cause.

2. Actively establish a cooperative "partnership" with enterprises.

we should advocate the combination of charity culture and corporate culture. Promote charity awareness in corporate culture construction, enhance the "public welfare value" of corporate brands, shape the public welfare image of enterprises in developing the market value of enterprises, and guide and assist enterprises to become a new force in charity. It is necessary to implement the Regulations on the Management of Foundations, promote the development of non-Public Offering of Fund, help and cooperate with each other, and grow together.

3. We should use "marketing culture" to promote quasi-market fundraising.

To promote services, we must learn "public welfare marketing" and realize the organic combination of commercial interests and social welfare. Of course, "public welfare marketing" is different from the "product marketing" of enterprises. We sell ourselves, the "brand" of charity and the service attitude of charity organizations. If our marketing is successful and social subjects accept our ideas, charities and enterprises can reach a "tacit understanding" and "win-win" situation.

4. Cultivate "contacts" and build a network of public-private relationships in charity work.

We should actively expand the social network of charity work, publicize our ideas through various information channels, and cultivate the team of donors. It is necessary to strengthen the socialization concept of charity, establish a wide range of social cooperative relations, make full use of professional social forces and volunteer teams, develop and integrate social resources, continuously expand the social activities of charities, and expand the social influence of charity.

5. Carefully plan and organize charitable cultural activities.

Doing charity work is not only material relief, but also promoting the concept of charity and shaping the social environment for everyone to be charitable. It is necessary to expand the social influence of charity by planning and holding various forms of charity activities such as charity performances, charity auctions, charity sales and free clinics.

We should hold "Charity Week", "Charity Concert", "Charity Painting and Calligraphy Exhibition" and "Charity Day" by selecting "Charity Stars", "Charity Figures" and "Charity Ambassadors", commend outstanding volunteers, "Charity Ambassadors" and "Philanthropists", advocate charitable acts, create a charity atmosphere and promote the construction of moral civilization.

6. Do a good job in the publicity of charity.

we should cooperate closely with the news media, further strengthen the publicity and reporting on charity, and carry out various forms of activities through cooperation, so that charity publicity will become a "hot section" and "focus topic" of the media and form a public opinion atmosphere of charity.

we should actively carry out theoretical research on charity, sum up and popularize advanced experience, run well the publicity publications of charity organizations, organize inspection and exchanges at home and abroad, actively explore the development law of modern charity in China, and constantly push forward the construction of charity culture.

Extended information:

Supervision mechanism of Chinese charity

In China, many problems that were originally at the institutional level are often dissolved into moral problems, so they have not been solved for years because moral problems are uncontrollable. The same is true of the dilemma faced by charity: it is difficult to completely avoid the moral corruption of some individuals and groups, so after indignant condemnation, corruption and misappropriation are repeatedly banned.

if you are in an environment where there is no supervision and competition, only "conscience", only "ideological education", only "self-criticism" and "self-supervision", there will be no mechanism to prevent such activities from happening; In other words, this kind of behavior will be inevitable.

Actually, Chinese mainland has a long tradition of charity. The temples in the Han and Tang Dynasties have enjoyed a long history of helping the poor, providing disaster relief, providing medical care and forbidding killing. The prosperity of providing for the aged and helping the young in Song Dynasty; The rise of meta-medical assistance; The folk charity groups in Ming and Qing Dynasties are second to none in the history of charity in China. Thousands of years of traditional culture in China has given birth to a large number of classic chapters to promote the spirit of charity.

after p>1949, some social welfare work such as disaster relief and poverty alleviation was basically done by various departments of the civil administration system, and social charity was basically blank for a period of time. In the 199s, with the deepening of reform and opening up, some non-profit charities were established in China in order to connect with the international community.

the establishment of these institutions has, to some extent, filled the gap in this field in China. One of the biggest bottlenecks is the current monopoly mechanism of national charity. The threshold of charity is too high, and the approval procedures (heads of government departments) and the registration of original funds (8 million and 2 million for public and private funds respectively) are an insurmountable gap.

At present, there are only a few hundred charitable foundations officially registered in mainland China, and only seven charities, including the Red Cross Society of china charity federation and China, are charitable organizations whose donations are fully tax-free.

In other words, only a few charities have obtained special permission from the government and have the right to issue donation certificates that can be recognized by the government financial department, so the choice of donors is very narrow. This is obviously difficult to adapt to an active civil society.

Charity has rich cultural meanings in China, which refers to the behavior of caring, caring and helping between people, and also refers to people's mentality, including sympathy and compassion.

in the traditional culture of China, charity also refers to a cause of the whole society and nation, that is, when people's care, love and sympathy for people have developed from individuals to * * * peers in the whole society, charity has the significance of social psychology, social ethics and social behavior.

Since ancient times, the people of China have had the traditional virtues of being charitable, helping the poor, respecting the old and caring for the young, and helping the weak and the disabled. These traditional virtues embody the unique charity culture of the Chinese nation and have been spread from generation to generation in China for a long time.

Baidu Encyclopedia-Charity Culture

Baidu Encyclopedia-Chinese Charity