A scheme is a detailed process to solve a problem or a project or a theme. How to write a plan to play a better role? I brought you a model essay on publicity and promotion plan, I hope you like it!
Promotion plan model 1 1) Promotion theme: Green Olympics ● Ecological home.
2) Promotion time: March 20th (to be determined)
3) Planning Description: Chengdu's real estate market has experienced more than ten years of development, and a large number of real estate enterprises are striving to seize the high point of the market. The homogenization of project planning is increasing day by day, and real estate marketing has begun to turn into the era of brand marketing. Just like PRADA's fashionable woman and NIKE's sports star, the value of the brand lies in injecting some long-term unchanging spiritual connotation into the product.
The 2008 Olympic Games is the Olympic Games of the whole people, and it is a hot spot in the whole country. Public welfare is the glorious responsibility and obligation of the whole people. Combining the Olympic Games with public welfare and real estate embodies the Olympic spirit and social responsibility of Chengdu real estate enterprises and endows them with the essence of brand.
4) Activity summary: Starting from the brand connotation of Qingfeng Group, the public service advertisement of "Green Olympics ● Ecological Home" publicizes the group's public welfare concept with the personal image of the senior developer or the overall image of the group, practices the group's civic responsibility, actively cooperates with the promotion of the group's "one million environmental bags to Zhenqing Environmental Bank" activity, shapes the group's brand in a short time while publicizing the social public welfare concept, vigorously promotes the ecological environment and human settlement concept of, and deepens the brand spirit of Qingfeng Group.
5) Forms and expenses of public service advertisements:
Cost 1:1.20,000 yuan/month, 30-second public service advertisements are broadcast simultaneously in the first house, the first home and the 24-hour TV house purchase, and broadcast 22 times a day for1month;
Cost 2: 80,000 yuan/month, 15 second, public service advertisements are broadcast simultaneously in the first real estate, the first home and the 24-hour TV house purchase, and broadcast 22 times a day for 1 month;
Attachment: Creative idea of public service advertisement of "Green Olympics ● Ecological Home"
1) Chengdu local sports and stars:
Creative outline:
Gather local new and old sports stars in Chengdu and walk into supermarkets (such as shopping malls, vegetable markets, fruit shops, etc.) where plastic bags are often used in Chengdu. ) Together with the employees of Qingfeng Group, publicize the use of environmental protection bags to the general public who are using plastic bags and popularize environmental protection knowledge.
Expression form:
The whole film passes the environmental protection bag from the sports star in one store to the sports star in the next store by way of transmission, and the environmental protection bag is continuously passed in everyone's hands, which is intended to express our determination to carry out environmental protection to the end.
Slogan:
Green Olympics, ecological home. Mobilize the whole people to protect the environment to the end! (Standard Edition Plus Qingfeng Group and Project LOGO)
2) Ordinary people in Chengdu:
Creative outline:
Choose four generations of Chengdu citizens of different ages (actors can also be played by employees and their families of Qingfeng Group), walk into the store where Chengdu image ambassadors often use plastic bags, and use their own practical actions to drive Chengdu citizens to actively use environmental protection bags in different roles.
Expression form:
From the perspective of the third person, the whole film will observe and praise those people who silently make their own contributions to our environmental protection cause with their own practical actions, aiming to emphasize that although environmental protection is a big topic, we can start from a small thing around us.
Model essay on publicity and promotion plan 2
I. Activity background:
Since a public utility company entrusted Zhuhai ICBC and China Construction Bank to collect fees in May this year, the number of customers who come to all the business outlets of the bureau to pay in cash has gradually decreased. From the statistical data analysis in June and July, the average number of customers who come to all the business outlets of our bureau to pay cash accounts for 16%, and the income from bank fees accounts for 40% of the cash income of a public utility. The data shows that the policy of bank charge introduced by the bureau has achieved initial results and basically reached.
It is also known from the survey that some customers are still unwilling to pay in the bank because of the long waiting time at some bank outlets and the bank operators are not familiar with the operating procedures in the implementation of bank charges. Moreover, some customers still don't understand and resist the policy of entrusting a public utility company to charge the bank, and complain to a public utility company or even the municipal government department, which has put great pressure on the meter readers, window toll collectors and bureau leaders of the bureau.
According to statistics, there are still about 15000 customers who are unwilling to pay in the bank and often pay in cash in various business halls. These customers account for about 4% of the total number of paying users. Although this amount is not very large, we should remain vigilant and pay attention to it and try our best to encourage them to pay in the bank.
Therefore, in order to further implement the policy of charging by banks, speed up reducing the pressure of manual charging at the business window of public utilities, reduce operating costs and improve service quality, this plan plans to carry out an investigation and publicity campaign with the theme of "paying fees to banks".
Second, the purpose of the activity:
Understand the reasons why users are still unwilling to use bank payment, provide first-hand reference materials for the next step, publicize the policy of "paying to the bank" again, and encourage people to "pay to the bank".
Third, the publicity time:
20x years x 1 1 month
Fourth, the theme of the event:
It's really safe and convenient to pay at the bank.
Verb (short for verb) Target audience:
15000 customers who are still unwilling to pay in the bank.
An overview of intransitive verb activities;
Send a survey letter to customers who are unwilling to pay in the bank, find out the reasons why they are unwilling to pay in the bank, and give gifts to the customers who reply.
Seven, publicity methods:
Mail the survey letter to 15000 customer by postage envelope installation.
Make a survey reply with stamps. Customers can fill in the survey reply and mail it directly to public institutions without pasting postage.
Eight. Introduction of event media:
Postage envelopes, namely postage postcards and postage envelopes, are developed on the basis of ordinary postcards and envelopes. They print postage directly on postcards and envelopes, which is very convenient for senders, and can also publish advertisements of enterprises and institutions at designated places. It is a new type of advertising media. Postal sealing is the exclusive business of postal departments, and no unit or individual may operate it at will.
Features of postage envelopes:
1, authority: issued by the State Post Bureau, with anti-counterfeiting function and a certain level.
2. Advertising: The advertising content of enterprises and institutions can be published in designated places.
3. Convenience: postage patterns are included, which avoids the trouble of pasting stamps.
4. Collectibility: The exquisite postage cover is still the collection of philatelists.
5. Commemorative: commemorative covers issued for major events also have the function and significance of commemorating history.
Nine. Activities:
1, making 15000 investigation letter (postage film)
Specification: both front and back films are148x100 mm.
Model essay on publicity and promotion plan 3
Terminal large-scale promotional activities will focus on the overall brand planning of merchants for one year, because the activities involve more manpower, material resources and financial resources. Therefore, when applying for and organizing large-scale promotion activities, our sales staff must be considerate. The scheme mainly includes: pre-event preparation, event site layout, event site control, promotion activity summary and other items.
? I. Preparatory activities:
1, determine the theme of the activity: node promotion, off-season promotion, new product launch, etc. ?
2. Determine the activity time: try to choose weekends and holidays; ?
3. Determine the site: the right to use the site must be handled 15 days in advance; ?
4. Determine the promotion method:
A. Knowledge promotion Knowledge promotion refers to a kind of promotion activity that spreads the production basis, efficacy management, structural knowledge and usage methods of products through mass media (TV, newspapers, radio, magazines), advertising works, brochures, one page, and on-site expert consultation activities, and provides consultation and diagnosis opinions, cultivates and stimulates the consumption desire of potential customers, and expands consumption and market. B. Lottery promotion ① One-time lottery:
Customers participate in the lucky draw with shopping invoices or other vouchers. According to the pre-designed scheme, the winners get prizes (2) and draw lots for many times.
Customers can participate in the lucky draw many times with shopping invoices or other vouchers.
Planning skills: reduce the winning rate and increase the amount of individual prizes; Improve the winning rate, reduce the bonus amount of individual prizes c, discount promotion, price reduction promotion d, trade-in for new ones.
E. service promotion: register the information of old customers, and use existing resources to clean (range hoods) at home for free. F. vouchers.
G, gift promotion: you can buy some attractive gifts, such as eggs, rice and so on. , increase customers' desire to buy H, and jointly promote: liquefied gas, natural gas stations, household appliances (white electricity, black electricity), cabinets, etc. 5. Determine the way of publicity.
Attachment: The publicity method can be selected according to local specific conditions, and the pre-heating publicity can be carried out in the early stage of the activity. 6. Implementing active materials:
7. Personnel arrangement:
8. Determine the activity cost.
Second, the activity site layout 1, the display mode of exhibits L-type display mode:
U-shaped arrangement:
Embedded placement:
The booth can be sunny in winter and sunny in summer, which will increase the comfort of consumers' shopping, strive for customers' stay time at the scene and win the transaction. Implantable advertising can be carried out according to the layout of the store, or it can be adjusted according to the activity site, and everything is mainly to improve on-site sales. Vacant product boxes can be fully utilized and neatly stacked to form a product pile-realizing "selling goods and piling up mountains". 2. Placement of gifts
3. Stage layout: stage background and stage size. Activity site control: 1. Promotional gifts controls.
It is mainly aimed at properly adjusting and controlling promotional gifts in the process of buying gifts at the event site to meet the needs of consumers, which is the best sales effect of the event. 2. Gift distribution control
In order to mobilize the atmosphere at the event site, a series of ways can be used to mobilize the atmosphere, such as: quiz with prizes, giving gifts when participating, etc. Among them, there are many gifts that need to be properly controlled according to the on-site sales situation. 3. Lottery control
Comprehensively control the time and mode of lottery activities to achieve the best results. 4. Collaboration of activists
It is mainly to coordinate the participants to do their own jobs, realize the sales of all "top leaders and responsible persons at all levels" and serve the activities. 5. Emergency control
It is mainly to coordinate the participants to do their own jobs, realize the sales of all "top leaders and responsible persons at all levels" and serve the activities. Four. Summary of promotional activities
1. We will assess the total cost-to-sales ratio, the quantity of materials used, the activity cycle and customer satisfaction of the promotion activities without wasting a penny.
2. Clean up the activity site: dismantle the exhibition stand, repackage the prototype, recycle the tent arch, and clean up the site garbage.
Model essay on publicity and promotion plan 4
I. Background of the event
Holding voluntary service for the disabled is out of conscience, morality and responsibility! "Spiritual Escort" workstation is a professional organization that cares for the mental health of disabled people in Yangtianhu community. At present, a good hardware environment has been built, and a professional team for helping the disabled has been established, which has good helping ability and effect.
Second, the purpose of the activity
1. Actively respond to and implement the spirit of Tianxin District's instructions on "vigorously helping the disabled".
2. Let more disabled residents who need help know about the "spiritual escort" workstation. At the same time, we call on social forces and caring people to cherish the whole world and friends with disabilities, and let the caring sunshine illuminate the hearts of every disabled person.
3. Create an influential and exemplary community brand for disabled people and provide practical help for disabled friends.
Third, the slogan of the event
With love and patience, escort the souls of disabled friends and meet the spiritual assistance and life needs of disabled friends in difficulty.
Fourth, the guiding unit.
Tianxin District Disabled Persons' Federation and Yunan Street Disabled Persons' Federation
Verb (abbreviation for verb) organizer
Yangtianhu Community, Yunan Street, Tianxin District, Lili Spiritual Education Center, Hunan Province.
Duration of intransitive verb I-word
9: 00 a.m. to 18+0: 00 a.m. on May, 20__.
Seven. Venue
Muti-functional activity room in Yangtianhu Community, Tianxin District, Changsha City, Hunan Province (3rd floor of Tianheng Supermarket)
Eight. People and units invited to participate in activities
Urban Disabled Persons' Federation and related street leaders
Disabled friends and community residents
Staff of Lili Spiritual Education Center
Social caring people, volunteers, media reporters.
Model essay on publicity and promotion plan 5
March 3rd, 20__ is the16th National Ear Love Day in China. Therefore, the publicity and education program for this year's Love Ear Day is specially formulated.
I. Theme of Love Ear Day Activities
Prevent hearing loss and deafness, and everyone enjoys a healthy hearing.
Around this theme, we will carry out publicity and education activities with rich contents and various forms, fully demonstrate the remarkable achievements made in the rehabilitation of deaf children in China, vigorously publicize the significance of realizing the goal of "rehabilitation services for all" in 20 years, further arouse the concern of the whole society for hearing and language disabled people, deeply popularize the knowledge of preventing deafness, and raise the awareness of all people to care for their ears.
Two. Forms and measures of activities
(1) Beijing
1. Launch "Hearing Health Publicity and Consultation Day"
On March 3, 2000, on the day of Love Ear Day, various forms of "Hearing Health Publicity and Consultation Days" were held in major communities and hospitals in Beijing urban and suburban towns. Through on-the-spot consultation, layout of popular science knowledge exhibition boards, distribution of publicity materials, broadcasting of CD-ROM on anti-deafness knowledge, holding of anti-deafness experience exchange meetings and seminars, etc., the anti-deafness popular science knowledge was widely publicized to community residents and past people.
2, mobilize all sectors of society to provide all aspects of care and help for hearing and language disabled people.
On the day of Love Ear Day, leaders of the Ministry of Health, China Disabled Persons' Federation, China Aging Association and other relevant departments were invited to visit and guide the main activities.
Organizers: _ _ Disabled Persons' Federation, _ _ Municipal Health Bureau, _ _ Civil Affairs Bureau, China Rehabilitation Research Center for Deaf Children.
Participating units: _ _ city hospitals and military hospitals, special education schools, _ _ city education commission, news organizations, and institutions directly under ministries and commissions countersigned the documents of offering love for Children's Day.
3. Making promotional materials and TV programs
China Research Center for Rehabilitation of Deaf Children sends information on anti-deaf popular science to all provinces and local disabled persons' federations through the Internet, and all provinces print publicity materials by themselves according to actual needs.
The State Administration of Radio, Film and Television, the Ministry of Health, the China Disabled Persons' Federation and other relevant departments jointly produced TV special programs to popularize the knowledge of preventing deafness, which were broadcast on relevant columns of the Central and Beijing TV stations during the activities of Love Ear Day.
Organizers: State Administration of Radio, Film and Television, Ministry of Health, China Disabled Persons' Federation and China Rehabilitation Research Center for Deaf Children.
(2) Local governments
1. All provinces, autonomous regions, municipalities directly under the Central Government, cities with separate plans, Xinjiang Production and Construction Corps and Heilongjiang Land Reclamation Bureau held "Hearing Health Publicity and Consultation Day" in local central areas and major communities, making full use of the successful experience of publicity and education activities on "Love Ear Day" for many years, and adopting various effective ways and methods to widely and deeply publicize the scientific knowledge of ear protection to the broad masses.
2, according to the actual situation and needs of various places, held a large-scale lecture on deaf prevention, rehabilitation of deaf children.
Exhibition of industry achievements, experience exchange meeting of anti-deafness publicity and special seminars and other activities.
3. Radio, television, newspapers and other news media at all levels and news propaganda organizations for the disabled should actively carry out relevant reporting activities to create a good public opinion atmosphere for the activities of Love Ear Day.
4. Take local disabled persons' federations as the backbone, mobilize all social forces, go deep into the community, and do practical things for send warm, a group of people with hearing and language disabilities.
Organizers: subordinate organizations of local disabled persons' federations, health departments, civil affairs departments, etc.
Participating units: local hospitals and military hospitals, special education schools, news organizations and relevant social parties.
Third, the requirements
1, all provinces and relevant departments should attach great importance to it, conscientiously implement the spirit of the document, proceed from reality, be brave in innovation, carefully organize and closely cooperate to make the publicity and education activities of Love Ear Day vigorous and down-to-earth.
2 adhere to the principle of "preventing deafness into the community", mobilize and organize all forces to go deep into the grassroots to provide services for the masses and hearing and language disabled people.
3. In order to facilitate the participation of the masses, all localities should make full use of advanced technologies such as the Internet and multimedia according to different climatic and environmental conditions, organize and carry out various activities such as indoor and outdoor consultation, exhibition and exchange, and adjust measures to local conditions to ensure effective results.
4. All provinces should do a good job in summing up the publicity and education activities of Love Ear Day, collect and sort out local activities, touching cases, publicity materials, pictures and other related materials in time, and report them to the China Disabled Persons' Federation before April 20th.