Fund consignment is an investment business of financial institutions, which is called open-end fund consignment business. This business refers to an intermediary business in which a financial institution accepts the entrustment of a fund manager, signs a written consignment agreement, sells open-end funds on behalf of the fund manager, accepts applications from investors for subscription, purchase and redemption of open-end funds, and provides supporting services.

Service has five characteristics: more choices, more concessions, more convenience, more services and more security. Financial institutions sell the open-end fund products of several fund companies for investors to choose, and the fund products on consignment are for investors to choose.

Fund direct selling refers to a way of buying and selling funds through fund companies or their websites. The purchase and redemption are directly carried out on the fund company or the fund company's website, with no agency fee and preferential rate.