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The institutional mission marked by WWF
The mission of WWF is to stop the deterioration of the natural environment of the earth and create a bright future in which human beings live in harmony with nature.

Committed to: protecting the world's biodiversity; Ensure the sustainable utilization of renewable natural resources; Promote actions to reduce pollution and wasteful consumption.

1986, WWF realized that its original name "WWF" could no longer reflect the scope of its activities, so it changed its name to "WWF" to show the expansion of its scope of activities. Only a few branches, including the United States, still use the old name of WWF. In order to eliminate the confusion caused by different countries and languages, we now use a unified name WWF, World Conservation Organization (WWF).

Why WWF chose the giant panda as a symbol: 196 1 year, Xixi, a giant panda, borrowed an exhibition at London Zoo in England, causing a scene of people leaving the building empty. Recognizing that an influential organization logo can overcome all language barriers, WWF unanimously agreed to take the moving image of the giant panda as the organization logo. Since then, the lovely giant panda has become a symbol of the global nature conservation movement.

The panda logo of WWF is a registered trademark, and no individual or unit may use it without permission. WWF partners may get the right to use the logo. Please visit the Enterprise Partner Program for details.