Does the subject want to ask "the difference between the big background and the small background of fund sales" that the influencing factors are different?

1. Background: Global economic development and capital market reform: With the development of global economy and the reform of capital market, investors' demand for asset allocation is getting stronger and stronger, and funds, as a diversified investment tool, have the advantages of risk diversification, high flexibility and professional management, and become investors' keen choice.

2. Small background: Development of domestic financial market and policy support: The rapid development of China's financial market and increased policy support have promoted the rapid development of the fund market. The government has issued a series of policies and measures, including encouraging investors to buy funds, expanding the types of fund products and optimizing the fund management system, which has promoted the healthy development of the fund industry.