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The listing of Ant Financial has brought a number of "quasi-"multi-millionaires. How will they choose to buy a car?
Recently, the news that Ant Financial is listed is extremely hot. According to the analysis of Weibo blogger @ Fang Shizi, if Ant Financial is really 3 trillion yuan, then the stock value of a small team leader with 6-7 people is close to100000 RMB.

But after all, stocks are not equal to cash flow. If you don't cash out, you still can't happily buy luxury homes and luxury cars, but rewarding yourself with a medium-sized car with a joint venture brand of more than 200,000 is not the same as playing. We take Accord and Artz as examples to guess the car buying psychology of "prospective" millionaires with the mentality of "the emperor uses a golden hoe".

Prospective multimillionaires will definitely not buy cars with the same price and configuration as ours. They will probably have a look, give it a try, and if they like it, they will pay decisively. Then at this stage, Artz's advantage is particularly obvious.

Although the Accord is not bad, the overall lines are sharp and dynamic, and the body feels slippery, but under the design concept of Soul Motion 2.0, it is indeed much worse than Artz. Especially if you choose crystal soul red car paint, Artz is even more unforgettable.

If the Accord is compared to a tech man who is in good shape because of active sports, then Artz is a suit fighter who loves sports, without any fat, and his lines are particularly symmetrical. With such a sharp contrast, what do you think the "quasi-"multimillionaires will choose?

During the test run, the Accord 1.5T engine was full of power and smooth enough to match the CVT gearbox, but the poor mute and hard suspension of Honda probably won't please these "quasi-"multimillionaires. After all, they still want the blessing of 996. Whether it is wind noise, too loud tire noise, or stiffness when passing through the speed bump, it is a burden on the body after a hard day.

But Artz wouldn't do that. The solid chassis texture brought by Chuangchi Blue Sky Technology, combined with the newly designed ergonomic NAPPA leather seat, allows you to sit on it, just like sitting on a sofa. At the same time, Artz also has accurate steering, good tracking and upgraded GVC? Coupled with the acceleration vector control system, simply put, this car is "where to play", which perfectly fits the control desire of the rich.

After experiencing Artz's beautiful face value and good handling, it is estimated that the "quasi-"multi-millionaire will feel boring when he looks at other cars. What is there to hesitate about? They must have swiped the card on the spot and bought it in full.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.