(1) Private Equity Fund

According to the characteristics, it can be divided into partnership type, company type and contract type registered with China Asset Management Association. Private equity funds invest in the shares of unlisted enterprises that are about to be listed or whose business model has been formed, and withdraw from the funds through IPO listing, merger and reorganization, equity transfer of the New Third Board, and equity sale. And get high returns. According to different investment strategies, it can be divided into strategic investment, financial investment, mergers and acquisitions, etc.

(2) Private equity investment funds

It refers to the activities of private equity fund management institutions to raise funds from specific qualified investors and act as asset managers, and the custodian institutions act as asset custodians, and use the entrusted property to invest in securities in the primary and secondary markets to seek benefits for investors. According to the characteristics, it can be divided into trust sunshine private placement, company type, partnership type and contract type registered with China Asset Management Association.

(3) venture capital fund

Also known as angel fund, it invests in start-ups Withdraw through equity transfer, new third board transfer, IPO listing, mergers and acquisitions, etc.

(4) Industrial investment funds

Generally, investment funds set up by the government or large funds and focusing on investment in a certain industry include industrial M&A funds and government industrial guidance funds to realize the integration of industrial resources.

Second, the target customers

Mainly private fund managers registered in China Asset Management Association or industrial funds, M&A funds and real estate funds led by the government and large enterprises.

Target customer selection considerations:

(1) The fund managed by the manager is large in scale and has a certain market popularity.

(2) The manager has strong capital strength, good operation and financial status, scientific internal decision-making process, perfect risk management system, appropriate incentive mechanism and stable investment style. If the diversification strategy is adopted, there is a clear proportion limit on the investment ratio of a single project and a single industry.

(3) The manager has rich investment experience and good historical performance.