Introduction to this section

"A smart person's mind is priceless!" These are the words of the famous American novelist O Henry. Indeed, the power of the mind is infinite. A good idea can bring huge profits and endless benefits to enterprises.

classic learning

Hammer, a famous American entrepreneur, said, "There is no bad business, only bad traders." How much value you can create in your work depends on how much wisdom you incorporate. Adding innovative thinking to your work may produce unexpected value.

Many well-known enterprises in the world respect and appreciate employees' creativity, and set up valuable rewards, and 3M Company is one of them. 3M Company encourages every employee to have such qualities as persistence, learning from failure, curiosity, patience, personal initiative, cooperation group, and the power of exerting good ideas. ? Siemens has also built an innovation system that follows the principle of "borderless". Siemens' innovation system is not limited to the R&D department. Internally, Siemens collects innovative suggestions from employees in all departments through a "3i Plan" and awards bonuses to employees who make suggestions. The three "I" letters come from three words: ideas, passions and enthusiasm. The goal of "3i Plan" is to let every employee constantly tap their own potential. So, how effective is it? In each financial year of Siemens, employees put forward more than 1, "golden ideas", of which 85% were adopted and awarded. At the same time, employees who provide golden ideas can also get bonuses with a total value of 2 million euros, and each employee who wins the highest prize gets a bonus of more than 1 thousand euros respectively. ? Bill Gates, the founder of Microsoft, once vividly stated: "If there is atomic fission in creativity, every ounce of creativity can bring countless commercial miracles and commercial benefits." According to estimates, only taking industrial design as an example, every $1 invested in the creativity of product appearance can bring about $1,5 in revenue. If creativity is the crystallization of ideological activities, then "creative economy" can be understood as a kind of transaction of ideas, and "creative industry" is to transform designers' innovative thinking into products, trade them and realize profits. In 29, Xiao Wu, a 3-year-old Chongqing native, earned 3, yuan in half a year by investing only a few thousand yuan with the idea of "single wrist chain". Xiao Li, a girl who is still in her freshman year, has just won 1, yuan of venture capital with the fashionable women's shoes designed by "Chinese-style chest covering creativity". Xiao Wang, a girl from Chongqing, sold 1, pairs of "three-legged stockings" in the peak season from May to October, 29. Scenario drill

The first hotel opened by Seibu Group in Japan is called Sakura Hotel. When it was just built, it was in the summer season. Because Seibu spared no expense in advertising in some media, the hotel was overcrowded just after it opened, which really made Ozawa, the manager of the hotel, feel a headache. ? One day, he ran to the chairman of the group, Ti Yiming, to complain. ? "Business is not very good? Why do you look so sad? " ? "Yes, business is good, all day long, there are always customers constantly patronize, but? Is ... "?

"anything else?" ? "With more and more customers in the hotel, the hotel can no longer provide enough space to meet people's leisure activities. There is a large mountain behind the hotel that belongs to our group, but if it is to be expanded, it will definitely not be completed until next year, so a big question is what kind of place should be built, which is fast and beautiful. That's why I came to you. " ? Tiyiming was also stumped by this question. He thought and thought, and finally said to Ozawa, "Well, you can bring me the relevant information of that land tomorrow." ? Early the next morning, Ozawa arrived at Tiyiming's office. ? Tian Yiming carefully analyzed these materials. He thinks that this is indeed a very desolate land, but what is the most suitable for building here? "Building a golf course is not only a heavy workload, but also shows no characteristics." Mention YiMing muttered. ? Ozawa also nodded at a side. ? "Do you want to build a swimming pool? What do you think? " ? Ozawa replied: "It doesn't mean much, because the sea is next to us." ? Two people discussed for a long time, and there was no result. ? They met again that afternoon. Not long after, one of Ozawa's suggestions was appreciated by Ti Yiming. So the two sides hit it off. ? The next day, when customers walked through the corridor of Sakura Hotel, they found a big poster on the wall. "Dear customers, hello! ? There is a quiet land behind the hotel, which is specially for guests to plant trees. If you are interested, please plant a cherry blossom symbolizing purity on this hillside to show your faithful feelings. The hotel also specially provides small trees to take photos as a souvenir, and leaves your personal information beside the trees. ? If you are interested, you only need a fee of 1 thousand. " ? When all the customers learned the news, they showed great interest, especially some newlyweds who came to honeymoon. They all chose this service and wanted to plant an acacia tree here to commemorate their love. Before long, the hillside behind the hotel was covered with trees, and small cards with names and dates were put up. From then on, customers who come to Sakura Hotel will habitually walk there and plant a small tree by themselves. In this way, a few years later, the barren hills were covered with jade clothes, which also brought rich economic benefits to Seibu Group. ? Creativity has such extraordinary function and power. Good ideas can not only create wealth, but also embody it. Many enterprises are developed with a good idea, and many people get rich with wonderful ideas.

touch the gold skillfully

creativity is indispensable in life and management is indispensable in enterprises. Then, how to make management and creativity a natural combination may be incredible to many people. The development of enterprises and the progress of society can not be separated from creativity. No one can say how much a good idea will affect and promote human civilization and progress. For enterprises, perhaps a very casual idea is the life and death of enterprises, which determines the fate of Gankun.

The scope of creativity is actually very wide, and it will also exist around us and in our corners. In reality, many people will regard creativity as a golden idea, a good idea or a good way. When applied to the professional field, creativity will become a special or exclusive term for engaging in intellectual industries, such as advertising, planning, marketing and consulting.

many people may think that creativity itself is uncontrollable because it is the highlight of inspiration and the extraordinary display of wisdom. But a good workflow can't guarantee great creativity, but it can reduce unnecessary waste and make us concentrate on doing effective things. Therefore, when we talk about the process of doing the right thing from a strategic point of view, and then doing the right thing, creativity is a main thread that inspires us from these two aspects again and again.

Friendly Tips

There will be many good ideas in anyone's life. The key is to realize its value, seize the opportunity, let the ideas be put into practice and become the source of wealth growth. Don't give up any good idea. A good idea is an opportunity to get wealth. If you have this ability, you should grasp the best opportunity of life and work, so as to create great achievements in your work, and bring wealth to the enterprise as well as corresponding returns to yourself. ?