Live broadcast with goods means that the entertainment live broadcast industry is constantly changing while carrying goods. The reason for the live broadcast with goods is the rise of e-commerce, which has caused some people in the entertainment circle to follow up and evolve.
On March 5th, 20021KLOC-0, the General Administration of Market Supervision formulated and promulgated the Measures for the Supervision and Administration of Online Trading, which stipulated that live broadcast service providers should keep the live video of online trading activities for at least three years from the end of live broadcast.
On the same day, the Measures for the Supervision and Administration of Online Transactions was officially released at the 31"315" party of the Central Radio and Television Station. Article 20 of the Administrative Measures stipulates that if online trading operators conduct online trading activities through social networks, webcasts and other online services, they should display the goods or services, their actual business entities, after-sales services and other information in a prominent way, or link the above information.
Matters needing attention in live broadcast with goods
1. Choose a suitable live broadcast platform: according to the target audience and product characteristics, choose a suitable live broadcast platform, such as Taobao, JD.COM, Pinduoduo, Tik Tok, Aauto Quicker, etc.
2. Time and frequency of live broadcast: reasonably arrange the time and frequency of live broadcast, and try to choose a time period with high user activity for live broadcast, such as night or weekend. Maintain a certain live broadcast frequency, so that the audience can form a viewing habit.
3. Prepare sufficient live content: The anchor needs to prepare sufficient live content before the live broadcast, including product introduction, preferential activities and interactive links.
4. Product selection: select high-quality products to ensure product quality and after-sales service and avoid after-sales problems during live broadcast.
5. The image and personality of the anchor: the anchor needs to have certain affinity and attraction, and establish a distinct personal image, such as wearing, makeup, words and deeds, etc.