how to design the Mid-Autumn Festival poster is the most attractive?

The Mid-Autumn Festival is approaching, and many enterprises are preparing to do activities, publicity and so on. Of course, posters are indispensable for activities, whether it is marketing posters or product promotion posters, how to attract customers is the core issue.

Miao Mouse has arranged 8 types of poster designs below, hoping to bring some new inspiration to the boss and designers.

I. Illustration

Recently, illustration creation has become more and more popular, and it is also enthusiastic by many Party A.. Moreover, today's designers also like to express themselves in the form of illustrations. Its advantage lies in its rich imagination and free creativity. There are many types of illustrations, such as flat, texture, hand-drawn, gradient, stroke and MBE.

second, the physical scene class

this type of poster can truly and accurately reflect and express the content to be conveyed, mostly realistic shooting, and in addition, the picture can be retouched according to the theme to make the picture more detailed and rich.

Third, the life scene category

Many Internet brands have long regarded life scenes as the "routine operation" of communication. With the help of Internet big data, we can firmly grasp the user's life trajectory and accurately cut out the user's life scene through the lens. Most of the works are created by emotional route, and some plots of life are fixed and illustrated. The scene triggers the user's emotion, and finally causes the user to sing.

iv. Font design category

Through redesigned fonts, it touches consumers' psychology in a concise and prominent way, making the picture creation more unique.

five, heterogeneous isomorphism class

using the shape of one element to destroy or graft another element, so that there is conflict and connection between the two, thus creating a new visual form. That is, two or more elements with similar structures but different properties are combined into a new whole, and this effect is both unified and contrasted.

VI. Symbol category

For example, the moon or moon cakes are transformed into Logo graphics, or graphic symbols that can represent product functions and spread themes, and a scene composed of related elements is created. While highlighting the theme of Mid-Autumn Festival, it also strengthens the affinity of the brand.

seven, replacement class

Mid-Autumn Festival is inseparable from the moon, moon cakes, rabbits and other elements. The method of combining an element by replacement also has metaphorical significance. The condition of this technique is that the two elements have certain similarity in appearance.

VIII. Other Art Posters

Art posters are often used for metaphor and creative design, which is a big test for designers' brains. The poster made implies that it is close to the subject and gives people room to think and imagine. Such a poster is more suitable for non-commercial and non-profit activities.

Miaoshu brand design focuses on brand design, providing services such as overall image building, brand planning and design, product packaging design and brand promotion graphic design!

If you have design requirements, please pay attention to the WeChat official account consultation and negotiation of "Miaomouse Brand Design". How to design a poster for opening a store to be more attractive? In the era of mobile internet, the speed of information dissemination is getting faster and faster, and each person receives dozens of times more information every day. Brush Tik Tok, look at pictures, and every APP page is vying for users' attention. In the era of looking at Yan value, can your poster attract customers' attention for one second? Poster design should not only be online, but also attract users. At the same time, you will GET your theme content, the content of poster promotion in the next second, and there are methods of direct purchase or inquiry. So how to design it? The following seven points need more attention in the design process. 1. The theme highlights many posters. At first glance, I don't know what to sell. Slogans such as "worry-free, labor-saving and money-saving" are really attractive, but these six words are too popular, so you should show your identity to users before these six words. Are you a supermarket? Design studio? Clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "worry-free, labor-saving and money-saving" brought by choosing you. Posters for promotional activities should clearly state the theme of the activities, such as "Buy one get one free when opening a business". Although this theme seems to be very common and rotten, the more straightforward and easy-to-understand the expression, the lower the reading cost, the more people are willing to watch it. What businesses need is accurate traffic, isn't it? Therefore, accurate traffic starts with accurate poster promotion design. 2. The publicity theme of the project service is clear, so is the project service clear enough? Each theme actually has corresponding picture material, such as the poster above; Summer and refreshing blue correspond, and real estate posters are combined with atmospheric residential buildings; The wealth management fund uses gold+gold coins+professionals symbolizing wealth; Taekwondo enrollment poster is based on the background of China ink painting style, with corresponding service process photos on the back, which is simpler and more straightforward. The service content of each project is very accurate, so people can think of the corresponding project when they look at the picture, and the text of the explanation makes the poster more vivid. 3. There is a visual project detail. The visual project detail not only has the process picture of the course in the single page of Taekwondo, but also has the course description, main features, project details and so on as well as the autumn remedial class. After defining the theme, put the corresponding pictures, materials and color matching to make the style and theme of the whole poster more suitable. 4. Copywriting is more important than design skills. A good copy can make the whole poster come alive. Some copywriting triggers actions, some copywriting tells users how to buy, and some copywriting hurts users, so that users want to act when they see it, and they feel cheated if they don't buy it. KEEP's "self-discipline gives me freedom" classic short story, as well as long copy, grasp the key expression, so that users can get what they see. 5. Endorse a good poster with a theme, copy and material. If there is a corresponding endorsement of trust, you can also put it on. For example, "started in 21" is a kind of trust endorsement related to the start-up year; Focusing on the field of logo for more than ten years, there are more than 8 chain stores nationwide, and 1 million copies are sold a year. These are all good endorsements of trust. Trust endorsement+copywriting expression adds a sense of trust to the whole poster. 6. Contact information; Address+Phone+WeChat QR code Many posters are well designed, and the pictures and colors are also good-looking, but there is no specific address, contact number and WeChat QR code, which are all elements that must be added in poster design. Some people put the QR code very small for the sake of so-called beauty, which is euphemistically called beauty. In fact, it is not easy to spread. Nowadays, many people distribute posters in a circle of friends instead of using traditional single pages, and send them to 1 people with one click, which will soon reach thousands of people directly. But how many people can open the posters? Do you know how many people are interested after opening it? If they are interested and scan the code, but forget to download the original picture and can't scan it for a long time, will they give up scanning the code because of this action? This is worth pondering. Therefore, the QR code should not pursue the so-called beauty, and it should be extremely small. Whether it is the receipt code or the WeChat QR code, it should be enlarged, so that users can scan the code for details without downloading. 7. With the development of science and technology, the threshold for poster design is getting lower and lower. Many of them are not professional poster designers, but they can also be made successfully through some apps, such as Maker Sticker, MAKA, Wechat business Watermark Camera, Picture Itch, Picture Monster, etc. However, some apps don't buy members, and there will be watermarks. This needs to be noted, because spreading on the Internet, the picture is the signboard of a store, and a poster with watermarks or unclear pictures also lowers the level of the store. If there are a lot of posters to be made every month, it is suggested that you can choose an APP to buy annual membership and directly make high-definition watermarkless posters. Similarly, the design styles in these apps are also worthy of design reference for beginners of poster design. Similarly, petal net, package net and remittance net can also be used as design reference. How to make your own poster more attractive? 1. The typesetting of words is self-evident in the design of posters. Besides the eye-catching images, the creativity of words is also very important. Words and pictures are visual elements, not as most people think. When it comes to images, words should be completely excluded. Therefore, text typesetting plays a very important role in the design of posters. In the process of text typesetting, we should follow the principle of conciseness and conciseness, and with the simple image elements around us, we only need to use short words to raise the audience. In modern design, the selection of poster design fonts is particularly important. Some fonts can attract others' attention, but not all the things that attract attention are good. We should combine the page style when choosing, otherwise it will be out of place. In order to make the poster have a consistent and coordinated effect, usually no more than three fonts are used in a poster. Too many fonts will appear messy and miss the point. If the composition of your poster page is very simple, you can also choose a relatively complex font, which can increase the decorative effect of the poster and make the whole composition more attractive. 2. Enhance the artistic effect of the poster through reasonable exaggeration. In the process of poster design, one aspect of the quality or characteristics of the advertised object can be obviously exaggerated with the help of imagination, so as to deepen the understanding of these characteristics. Through this method, we can emphasize or reveal the essence of things more clearly, strengthen the artistic effect of works, inject rich emotional color into the artistic beauty of advertisements, and make the products distinctive, prominent and moving. 3. Highlight the special ability of the product to stimulate consumers' desire to buy. In poster advertising design, we use various ways to grasp and emphasize the unique characteristics of the product or theme itself, and focus on describing its unique characteristics and features. These characteristics are placed in the main visual parts of the advertising screen or set off, so that the audience can have a strong visual sense, a unique beauty, and achieve the promotion purpose of stimulating the desire to buy.