Yang Xiaochun, male, Han nationality, with a university degree, is a media professional, well-known planner, and famous brand expert. He is known as the "No. 1 person in communication planning in the convergence field" and is one of the figures in China's post-80s planning community.

He is a member of the National Chinese Youth Federation, a well-known blog columnist on Ifeng.com, and a shrill commentator.

Born in Chifeng City, Inner Mongolia in 1987, he has long been committed to research on brand strategy, management, communication, research, corporate strategy construction, image construction, and cultural construction.

Creatively put forward the "convergence potential field" communication planning theory.

He has served as a reporter, editor/special correspondent, correspondent, etc. in many media, and has been hired as a senior consultant by many domestic companies. He is currently the chairman of the interactive first strategy agency, the president of Information China, and the planning director and brand director of many organizations.

and other positions.

He has won many awards such as "Inner Mongolia's Most Potential New Planner", participated in planning and news reports for many companies and industries, and has done high-end interviews and article reviews with many major domestic artists, singers, entertainers and entrepreneurs.

Reports have been published in hundreds of newspapers, magazines and CCTV, China News Network, Tencent, Sohu, NetEase, Phoenix, Xinhua, People's Daily, China Youth Network, Qianlong and other media.