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"Luminescence is not the patent of the sun, you can also glow." Standing on the time window of the 3rd anniversary of the renaming of beijing business today, I look back at the Financial Weekly that we have devoted ourselves to creating in the past three years. As her executive editor, I am convinced of the above adage.
At first, the purpose of making Financial Weekly was only to think that there should be a weekly magazine under the Financial News Center, because it is easy to transition from financial management to financial management. As for how good a journal can be, whether it can "shine", my editor-in-chief, myself and my colleagues don't have a clear yardstick.
but we often ask ourselves questions.
for example, what is financial management? Every time I make a version and write a manuscript, I ask myself this question first. For example, we should write something for readers. Before each newspaper topic selection, our reporters in financial news discuss this issue together. Another example is what our style of writing is. Every time before signing for printing, our editor-in-chief will ask himself again.
As a result, in the third year after the revision of Business Daily, our weekly magazine has gone through nearly 15 issues, and we are surprised to find that this weekly magazine is popular. Her fire, not only with the help of the humanized distribution method of beijing business today, but also with the constant guidance of our mature readers, what they need is what we pursue. In this progress with the times, Financial Weekly "shines".
we firmly believe that-
if you don't manage your money, you will ignore it
"If you have money in the bank, why should you manage it?" Even in the 9th year of 21st century, not everyone is willing to enjoy the financial life in Qian Shengqian provided by the financial industry.
it's true that it's natural to earn money by hard work with both hands, but it's also human to rely on financial instruments to gain wealth. And we believe that a country's financial industry needs popularity, and the market is complete with more people.
what is financial management? This is a question we mentioned. According to the reporter of Weekly, financial management is a tool to make your life more interesting and exquisite. For example, some people think that buying a fund is financial management. If you buy a fund with money, the fund can earn money for yourself. In fact, what kind of fund to buy, when to buy it, and even when to redeem it are all well-founded.
For example, in June, 27, the Shanghai Composite Index showed a pullback after rushing to 4,3 points. Financial Weekly wrote "Is the fund in the volatile market a safe haven?" "This article. The article reveals that the funds known as "financial experts" have different records in the adjustment, but enterprising funds are very risky in the market correction. By June 28, the Shanghai Composite Index had fallen to 2,868.8 points. Many investors thought it was a good time for funds to increase their positions. However, after comparison, the reporter found that the risk of funds with higher stock positions was too high, so he wrote "Selecting Funds with Low and Medium Positions in the Crash". By June this year, the Shanghai Composite Index had risen above 3, points, and the "broken settlement" of the index fund in the bear market became the new favorite of the market for a time. Starting from the history, present situation and future expectation of the index fund, the reporter reported "Index Fund Yesterday Today Tomorrow", proposing a financial management plan and prompting risks.
This is an example of "Dissecting Sparrows" in Financial Weekly. Usually, we pay attention to various wealth management products. How to buy insurance is the most cost-effective, how to buy investment-linked insurance for ordinary investors, what procedures are needed for surrender, how to read the instructions of bank wealth management products, how to guarantee the capital preservation of products, how the ability of private bank financial planners, how much the mortgage-to-mortgage fee is, how to calculate the interest on early redemption of national debt, how to calculate the bank card fee, which bank's credit card points are the most valuable, how to buy gold is the most cost-effective, and how to ensure the yield of wealth management products linked to wine … all these are topics we are concerned about. Even, we convey to readers the idea that even if you only want to save 1 yuan money, you should calculate how to save it is the most cost-effective.
On holidays, we give more financial advice to readers. For example, in the first edition of the last issue of the weekly magazine before the Spring Festival this Year, 12 editors of our financial news center made a brief inventory of the financial market in the past year from their respective areas of concern, and made plans for investors' financial life in the Year of the Ox (see A1 "Happy Year of the Ox to the Business Daily" on January 23, 29 for details). This is a collective appearance of journalists from the financial news center, with the aim of showing readers that these people are usually careful in financial management.
We insist-
Finding financial traps before readers
Another job of Financial Weekly is to find unreasonable financial markets or strange phenomena in the markets, so as to help readers successfully bypass the trap of flower decoration.
one thing to mention here is that all members of our team are actually resistant to the "negative reports" in the wealth management market, because as a member of the market, we are unwilling to convey too much negative news to readers. But sometimes, the tentacles of the regulatory authorities can't reach the extremely secret places. At this time, our pens become very weighty.
On April 11th, 27, Financial Weekly, a business newspaper, published the headline "Exposing the Money-making Tricks of Black-hearted Consultants who don't speculate in stocks" written by Liu Jie, the editor-in-chief of the current weekly, Zhou Kejing, the columnist of Lao Zhou Kan Stock, and I, who was just a new reporter at that time. As soon as this manuscript was published, its sharp language, unique perspective and a large number of interviews attracted the attention of many readers. The number of online reprints was hundreds, and there were countless linked messages, which not only warned investors with the content, but also made us see the demands of readers. This manuscript was later selected as the first prize of Beijing News Group in 27 and the first prize of Beijing News Award.
after that, almost every other stage, we will expose the shady or trap in the wealth management market. On March 5, 28, in view of the phenomenon that bank sellers mislead investors in the wealth management products market, I reported "Revealing Five Traps of Bank Wealth Management Products" (this article was later awarded the second prize of Good News of Beijing News Group in 28), which directly revealed the strange phenomenon that the instructions of bank wealth management products were so complicated that even doctors in finance could not read them.
On June 3, 28, after many unannounced visits, reporter Jie Chen published the article "The Original Stock Fraud Comes Back" in the weekly magazine, which exposed the whole process of swindlers using the psychological weakness of investors to defraud money. Subsequently, the weekly once again issued a document entitled "Investors in Bear Market Beware of Darkmouth's Bluffing" (July 21, 28), warning investors not to be fooled; In January this year, reporter Huang Jingyi and I wrote "Anti-fraud Tips for Financial Consumption" (version A1 on January 16th, 29) in order to remind investors to beware of bank cards being copied or being cheated out of money by the website of Shanzhai phishing bank. In March of this year, reporter Cui Qibin published "Four Tips to Teach You to Expose Fake Insurance Policies" in a weekly magazine; In April, the A-share stock index rose, and reporter Wang Dan and I wrote "Four Money Traps in Stock Market Investment", reminding investors to beware of the secondary risks of stock trading; Behind the credit card spamming, we found many problems. In June this year, we wrote "Six Traps Behind the Credit Card Pie" in the first edition of the weekly magazine for investors' reference.
Behind the long list of manuscript titles is the hard work of journalists writing all night. However, whenever a new issue of Financial Weekly is printed, the happiness brought by this newspaper in our hands can't be described.
We are looking forward to-
The next three years will be more exciting
In the past three years, Financial Weekly has followed the footsteps of the market step by step, leaving behind wonderful works and hard work along the way.
time waits for no one. In the next three years, our goal is to gain more recognition within the wealth management industry. In addition to adding more innovative elements to the manuscript, we also hope to establish extensive contacts with all parties in the market and collide with more good themes in this connection.
In addition, although Financial Weekly has been developing according to its own model for three years, and it can accurately capture market hotspots, it has not held any large-scale forums or released any financial consumption index reports. In fact, we already have a certain professional level.
Therefore, several of our comrades in Weekly believe that in the next three years, we should increase our exposure frequency, not only to make readers and the market remember Weekly, but also to make everyone know us, understand us, and spur us to move forward faster and move towards a place with more sunshine.
Cui luping, executive editor of Wealth Management Weekly.