Reducing the cost of capital depends not only on the financing decision of the enterprise itself, but also on the market environment. To reduce the cost of capital, we should start from the following aspects: (1) Reasonably arrange the financing period. In principle, capital raising is mainly used for long-term investment, and the financing period should be based on the investment period and capital budget. The longer the investment period, the longer the financing period is needed. However, because the investment is carried out in stages, enterprises can reasonably arrange the financing period according to the progress of investment when raising funds, which not only reduces the cost of funds, but also reduces unnecessary idle funds. ?

(2) Reasonable interest rate expectation. The interest rate in the capital market is changeable, and reasonable interest rate expectation is of great significance to debt financing. (3) Improve corporate reputation and actively participate in credit rating evaluation. To improve the credit rating, we must first actively participate in rating evaluation, let the market know about the enterprise, and let the enterprise go to the market. Only in this way can we provide convenience for financing in the capital market in the future, enhance investors' investment confidence, actively and effectively obtain funds and reduce the cost of funds. ? (4) Actively use debt management. On the premise that the return on investment is greater than the debt cost ratio, actively use debt management to obtain financial leverage income, reduce capital cost and improve investment efficiency. ? (5) actively use the stock appreciation mechanism to reduce the cost of stock financing. For enterprises, in order to reduce the cost of stock financing, we should try our best to transfer the attraction to investors to dividends in various ways, turn to the market to realize their investment appreciation, and reduce the actual financing cost of enterprises through the stock appreciation mechanism.