Due to the overall characteristics of Internet users, compared with the main customer groups of banks, they are more civilian, have less personal assets and lack more financial channels except bank deposits. These are general characteristics. In short, they are closer to diaosi. They have high requirements for income, safety and risk, but they have little funds, little basic knowledge and no information channels. Their "assets" often fail to reach the investment threshold of many wealth management products, and they basically lack more wealth management channels except deposits.

Internet financial products are actually not money funds from the beginning, but insurance products such as short-term universal insurance. It's just that Taobao Finance has been doing it, but its scale and market impact are not that great. This upsurge was led by Yu 'ebao, that is, Alipay docked a money fund product of Tian Hong Fund. At first, it was to revitalize the cash flow of online sellers. Later, under the tight market liquidity last year, the money-making effect broke out, which had a great impact on the original demand deposits and traditional wealth management products of banks.

Therefore, Internet financial products initially started from low-risk products, whether it is insurance or cargo-based. Then give a higher rate of return than the current period. Relatively speaking, another advantage of Yu 'ebao is its liquidity. Not only that, it can also be purchased directly online. Of course, some people question the network security problems caused by this. Its implementation stage is still a bit alarmist.

——MoneyDoc