Many readers know the animated film Bears, and even many readers' children grew up watching Logger Vick and Xiong Da Xiong Er. However, it is estimated that many people don't know that shenzhen huaqiang Fangte Culture and Technology Group Co., Ltd., the production company of Bear, is actually a large enterprise of "culture+technology".
On June 4th, shenzhen huaqiang Fangte Culture and Technology Group Co., Ltd. (stock code: 834793, hereinafter referred to as "Huaqiang Fangte") held a strategy conference in Wuhu, Anhui Province, and was renamed as "shenzhen huaqiang Fangte Culture and Technology Group Co., Ltd.".
At the same time, Huaqiang Fant officially launched "Happy Dream" as the core concept of Huaqiang Fant for the first time, and announced that it would cooperate with China Merchants Securities to set up the M&A Fund for Cultural Industry. In the first stage, 400-500 million yuan will be raised for cultural industry mergers and acquisitions. Specific investment areas include film and television animation, special effects production, performance, IP operation, media channels, entertainment robots, VR/AR, tourism and vacation, and other industrial chain areas related to or complementary to the company's main business.
In my opinion, the reason for this name change and the emphasis on "Fangte" and mergers and acquisitions also highlight that Huaqiang Fangte's overall business and strength are gradually expanding.
1, not only animation, but also theme parks and other major industries.
In reality, Huaqiang Font has gone through nine years and was listed on the New Third Board of China on 20 15. According to the annual performance report of 20 15, the revenue of Huaqiang Fangte Cultural Science and Technology Theme Park increased by 38.5% to 2.534 billion yuan, the revenue of digital animation increased by 48.57% to 50,265,438+00,000 yuan, and the comprehensive gross profit margin of the company increased by 65,438+0.54 percentage points to 78./kloc compared with the same period of last year.
Sun Tzu's Art of War: "Whoever fights will take it by surprise." That is, the so-called "staying right and surprising": developing according to the routine, but not sticking to the routine, breaking through thinking to win by surprise. "Bears Come and Go" is a sensational IP element, and Huaqiang Fante kept this positive and made a surprise.
From last June 165438+ 10, the value of "IP" began to enter the focus of public opinion. The so-called IP text is the abbreviation of "intellectual property", which is translated as "intellectual property". According to the popular mainstream view: good content is IP, which can gain traffic and popularity by its own attraction, and finally master certain "power" and form great influence. Huge users and expanding derivatives make the element value of IP "bear" expand constantly.
Huaqiang Fant's representative animation work "Bears Come and Go" has created ratings records of many TV stations, ranking first in CCTV ratings for many times, ranking first in the "China Animation Index" for many times in a row, and has entered the world-renowned mainstream media such as Nickelodeon and Disney. The animated films Xiong Bing, a treasure haunted by bears, and Snow Mountain Bear Wind landed in national cinemas on 20 13 and 20 14 respectively, and finally broke the highest box office record of domestic animated films with super-high box office results of 247 million and 293 million respectively.
In addition to its super IP "Bears", the theme park of "Fante Happy World" of culture and technology has been launched nationwide, which is laid out in the fields of special movies, theme performing arts, film and television production and cultural derivatives.
At present, Huaqiang Fante Company has put into operation four theme park brands, namely Fante Happy World, Fante Dream Kingdom, Fante Oriental Picturesque and Fante Water Park, in more than ten cities, including Wuhu, Jinan, Qingdao, Zhuzhou, Shenyang, Zhengzhou, Xiamen, Tianjin and Ningbo, and built and operated nine theme parks 19. At the same time, the company also exports theme parks to Iran and Ukraine.
2. The Disney theme park is coming, not terrible!
It is worth mentioning that in June this year, the Disney theme park will also open in Shanghai. Some people worry that this will have a certain impact on Huaqiang Fante Theme Park. However, as Liu Daoqiang, president of Huaqiang Fangte, said: Just like catering, KFC and McDonald's in the west do not affect the business of Sichuan and Hunan cuisine at all. In reality, Huaqiang Fante Theme Park is more grounded based on China local culture such as Meng Jiangnu, Cowherd and Weaver Girl, Nezha and traditional Chinese opera.
Generally speaking, Huaqiang Fante pursues the development strategy of "integration of culture and technology". According to public information, Huaqiang Fante Company has developed more than ten kinds of special film technologies in the form of VR, and it is the only special film developer in China with various types and full series such as ring screen 4D film, environmental 4D film, ball screen film, sky screen, giant screen, water screen and real scene, and has accumulated independent technologies in the fields of digital imaging, film and television stunts, network communication, simulation and robotics, and automatic control. In the industry, among the global "culture+technology" theme parks, only internationally leading theme parks such as Disney and Universal Studios can adopt the whole industry chain coverage model.
Among them, Huaqiang Fangte's top international theme performing arts programs "Monkey King" and "Meng Jiangnv", which combine technical advantages with theme park performing arts, won the most authoritative IAAPA bronze ring award in the entertainment field of global theme parks in 20 14 and 20 15 respectively.
For example, the representative projects such as Fangte theme park, eternal butterfly love and goddess mending the sky that I personally experienced. The theme of butterfly lovers through the ages is butterfly lovers, one of the four classic love stories in ancient China. With the help of augmented reality technology such as optical images, it is perfectly combined with live performances. Through the flexible switching of multiple scenes, rich stage expressiveness and layering, a dreamy and beautiful special scene is created, allowing the audience to travel through time and space and experience a beautiful and dreamy farewell. This is also the largest holographic art theater performance project in the world today, and the audience can personally experience the gradual growth of plants.
In the future, Huaqiang Fangte will take "Fangte's Happy Dream" as the core, directly or indirectly participate in the formation of all kinds of entertainment goods and services with the help of the company's strong cultural and technological integration ability and rich IP commercialization ability, and finally display the culture with science and technology and create the first share of happy dreams in China capital market with virtual reality.