1, which has established a good social image of the enterprise, improved the brand exposure and market share, and has great advertising effect.
2. It is conducive to building a benign corporate culture, improving employees' sense of honor and belonging, and attracting outstanding talents.
3. Corporate charitable donations, pointing out that there are tax incentives in the tax law, which is helpful for the successful listing of enterprises.
Extended data:
Accountability and credibility of non-profit organizations;
In terms of non-profit organizations, the central issue of healthy development at present is credibility, that is, establishing accountability system. Throughout the history of American foundations, the issue of accountability has always been the focus of the government and the public, which is reflected in the regular hearings and surveys held by Congress.
After a long period of dialogue and running-in, the foundation and the government have formulated more reasonable and mature laws, which not only ensure the transparency and accountability of the foundation, but also do not hinder its smooth work. In addition, many supervisory organizations have spontaneously emerged among the people, and the foundation itself has set up an organization such as the Foundation Council, which not only protects its own rights and interests, but also plays a self-discipline role, so that there are supervisory mechanisms both inside and outside.
This issue is particularly important for non-profit organizations and donation activities in China. This is because the rule of law in China's market economy is not perfect, structural corruption permeates all fields, and social values are anomie in the alternation of old and new, leading to the lack of integrity in the whole society. Public welfare undertakings involving large sums of money are not in a vacuum, so it is not surprising that there are often cases of fraud in the name of charity.
The "New Regulations" have formulated corresponding regulations for this kind of malpractice, and made clear requirements for the management system, personnel qualifications and transparency of the foundation. If they are all realized, there will be great improvement. But in China, law enforcement is more important than legislation, and foundations are not isolated from the whole society.
Therefore, in order to ensure the implementation of various laws and regulations, a sound and feasible supervision mechanism is needed. In August 2004, the Accounting System for Non-profit Organizations was promulgated, and it was implemented in June 5438 +2005 10. The new accounting system has absorbed the experience of Europe and America, and has been improved according to China's national conditions.
Baidu encyclopedia-public welfare undertakings