Zhenghe Island is the first high-end networking and social platform in China business circles. About 70% of its entrepreneurs come from traditional industries, and most of them are struggling and anxious about how to embrace the Internet and mobile Internet. Zhenghe Magnetic Asset Management Co., Ltd. was born to meet this demand. Under the background of mobile Internet and industrial Internet, Zhenghe Magnetic Department focused on providing an overall solution integrating business model design incubation, customized headhunting and venture capital for the transformation of traditional enterprise Internet, which was warmly sought after by enterprises inside and outside the island during the preparation period.
The first Internet fund initiated by Zhenghe Magnetic Department took only one month from the official roadshow on June 65438+ 10/5 to the fundraising on June 65438+ 10/5, and the total fundraising amount reached 365 million yuan, exceeding the original 3.
Liu Yu, the founding partner and CEO of Zhenghe Magnetic Capital, said: "With the development of the mobile Internet and the high penetration of the Internet to offline, the industrial Internet is welcoming the opportunity to use the Internet for high-speed fission development. Those traditional consumer industries that have long decision-making chains and need offline services and experiences will bring extremely important opportunities. For every industry that needs offline services vertically, there will be a platform-level company in the next market segment. For these target traditional enterprises that may become market leaders, Zhenghe Magnetic Department's model is to export business model optimization ideas first, then import customized Internet talents for enterprises, and then invest in enterprises that have successfully transformed, incubating related Internet projects with traditional enterprises, and finally helping the invested enterprises to double their performance valuation, and Zhenghe Magnetic Department and enterprises * * * share the relevant benefits of successful transformation. "
Talking about the planning of Zhenghe Magnetic Department, Liu Yu said that Zhenghe Magnetic Department will dig deep into traditional industries vertically, adopt Internet solutions and the dual GP mode of integrating traditional industry resources, and then integrate the industrial chain with capital to become an Internet-based production line for traditional industries. Zhenghe Magnetic Department should seize the great opportunity of industrial internetization and eventually form industrial internet clusters in China. Cross-border communication between clusters will create new opportunities. In terms of layout ideas, Liu Yu said: "The first model of Zhenghe Magnetic Department is to closely focus on listed companies, help listed companies to do Internet upgrade programs around listed companies that can tap great value, and jointly launch dual GP theme M&A funds with listed companies, which have been incubating mergers and acquisitions along the industrial chain. We focus on the primary market and help him incubate Internet projects.
The second is to bet on the next vertical track that produces Ma Yun. We explore a small number of enterprises that can become Ma Yun and Alibaba in this industry, and we seize the opportunity of industrial internetization to make investment layout. This is our second plate.
In 20 14, Zhenghe listed company Jingu Co., Ltd. launched Jingu magnetic after-sales service market main investment fund, with a fund scale of 300 million, and jointly launched the second phase of O2O fund of 500 million, with Zhenghe magnetic angel fund10 million. At present, it manages more than10 billion investment funds.