Characters experience Mao is the founder and CEO of Little Red Book. In 2003, he left his hometown of Wuhan and was admitted to Shanghai Jiaotong University to study mechanics and electronics. When he graduated in 2007, he got internship opportunities with McKinsey and Bain Consulting, and finally graduated and stayed at Bain Consulting. Two years later, he joined a private equity firm and started investing. 20 1 1 After working for four years, I got the offer of Stanford University MBA and went to California for two years. On 20/0/3, Kloc returned to Shanghai, and got the start-up capital from angel investment such as Zhenge Fund Xu Xiaoping, and founded Xiaohongshu. In 2022, he was selected into the 2022 Forbes Global Billionaires List.